# Paid Ads Specialist > Pavago · Pakistan (Remote) · — · Posted 2026-06-10 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Paid Ads Specialist (Google Ads, Meta & LinkedIn | Performance Marketing) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring a Paid Ads Specialist to lead, execute, and optimize high-performing digital advertising campaigns across: - Google Ads - Meta Ads (Facebook & Instagram) - LinkedIn Ads - Additional paid acquisition channels This is a hands-on, performance-focused role where you’ll own campaigns end-to-end — from targeting and strategy to optimization, reporting, and scaling. Your focus will be on: - Lead generation - Conversion optimization - ROAS improvement - Paid acquisition growth - Campaign performance This is not a passive coordination role. You’ll actively manage and optimize campaigns with clear accountability for performance metrics and business outcomes. If you’re analytical, data-driven, and experienced in scaling PPC and paid social campaigns, this role is a strong fit. ### **What You’ll Own** ### **Paid Advertising Strategy & Planning** - Develop and execute paid media strategies aligned with business goals - Manage campaigns across: - Google Ads - Meta Ads - LinkedIn Ads - Additional acquisition channels - Conduct: - Audience research - Keyword analysis - Competitor research - Targeting strategy development - Forecast budgets, performance expectations, and scaling opportunities - Identify growth opportunities across paid channels ### **Campaign Management & Optimization** - Build, launch, and optimize paid campaigns across search, social, display, and remarketing - Create and test: - Ad creatives - Ad copy - CTAs - Landing page variations - Monitor and optimize: - CTR - CPC - CPA - Conversion rates - ROAS - Run structured A/B testing for: - Creatives - Audiences - Landing pages - Messaging - Utilize automation features such as: - Performance Max - Dynamic Search Ads - Automated bidding strategies ### **Analytics, Tracking & Reporting** - Track and analyze campaign performance across platforms - Use: - Google Analytics - Google Tag Manager - Platform reporting dashboards - Prepare: - Weekly reports - Monthly performance summaries - Optimization recommendations - Identify trends, risks, and growth opportunities proactively - Improve attribution visibility and reporting accuracy ### **Funnel & Conversion Optimization** - Collaborate with design, content, and marketing teams to improve: - Landing pages - Ad messaging - Conversion flows - Support funnel optimization initiatives - Improve lead quality and conversion efficiency - Recommend improvements to targeting and user journeys ### **Cross-Team Collaboration** - Work closely with: - Marketing teams - Content teams - Design teams - Analytics teams - Ensure paid campaigns align with: - Brand messaging - Growth goals - Revenue objectives - Stay updated on platform changes, algorithm updates, and new advertising features ### **What Success Looks Like** - Consistent improvement in: - ROAS - CPA - Conversion rates - Lead quality - Paid campaigns scale efficiently while maintaining profitability - Reporting remains accurate, actionable, and data-driven - Budgets are managed effectively with strong performance visibility - Campaign optimization becomes proactive and continuous ### **What Makes You a Strong Fit** - Strong analytical and performance-marketing mindset - Comfortable making decisions based on data and metrics - Strong understanding of paid acquisition funnels - Highly organized with strong campaign management discipline - Proactive in identifying optimization opportunities - Able to manage multiple campaigns and priorities simultaneously - Comfortable operating independently in remote environments ### **Required Experience & Skills** ### **Experience** - Proven experience managing: - Google Ads campaigns - Meta Ads campaigns - Performance marketing campaigns - Strong PPC and paid social experience focused on: - Lead generation - Conversion optimization - ROI improvement ### **Technical Skills** - Strong understanding of: - Attribution models - Conversion tracking - Funnel optimization - Campaign scaling - Hands-on experience with: - Google Analytics - Google Tag Manager - Campaign reporting tools - Strong analytical and reporting skills ### **Communication & Execution** - Excellent written and verbal English communication skills - Strong organizational and project management ability - Comfortable working during U.S. business hours in a remote environment ### **Preferred Qualifications** - Experience with: - LinkedIn Ads - YouTube Ads - TikTok Ads - Remarketing campaigns - Familiarity with: - Automation scripts - Dynamic campaign features - Landing page optimization - Funnel strategy - Experience managing: - Multiple accounts - Varied advertising budgets - Multi-touch attribution systems ### **Tools & Platforms** - Google Ads - Meta Ads (Facebook & Instagram) - LinkedIn Ads - Google Analytics - Google Tag Manager - Paid media reporting platforms ### **What a Typical Day Looks Like** - Review paid campaign dashboards and performance metrics - Optimize budgets, bids, audiences, and ad creatives - Launch and test new campaigns or audience segments - Analyze conversion data and identify performance trends - Coordinate with creative and marketing teams on campaign assets - Prepare reports and optimization recommendations - Continuously improve campaign efficiency and ROI **In short:** You drive measurable business growth through high-performing paid advertising campaigns across multiple digital channels. ### **Key Metrics for Success (KPIs)** - Improved ROAS and campaign profitability - Lower CPA and improved conversion efficiency - Growth in qualified leads and conversions - Effective budget utilization and scaling - Accurate reporting and actionable insights - Consistent optimization and campaign improvement ### **Why This Role Stands Out** - Direct ownership of paid acquisition performance - Strong impact on revenue and lead generation - Opportunity to scale campaigns across multiple platforms - Data-driven, performance-focused environment - High autonomy and ownership - Opportunity to grow into: - Performance Marketing Manager - Growth Marketing Lead - Paid Media Strategist - Digital Growth Manager ### **Interview Process** - Initial Screening Call - Recruiter Interview - Practical Assessment / Campaign Review - Client Interview - Offer & Onboarding ### **Apply Now** If you: - Enjoy scaling and optimizing paid campaigns - Think in performance metrics and ROI - Love testing, experimentation, and data-driven marketing - Want direct ownership of growth and acquisition this is a strong opportunity to drive measurable impact through paid digital marketing. ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/625D136223/apply) --- Powered by [Workable](https://www.workable.com)