# SEO Specialist > Pavago · Pakistan (Remote) · — · Posted 2026-05-08 **Workplace:** remote ## Description ### **Job Title: SEO Specialist** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours (with flexibility for campaign deadlines, audits, and reporting cycles) ### **About the Role** Our client is seeking an SEO Specialist to improve website visibility, increase organic search rankings, and drive sustainable inbound traffic growth across digital properties. This role requires a strong blend of technical SEO expertise, keyword strategy, content optimization, analytics, and problem-solving. The SEO Specialist will work closely with content, marketing, and development teams to ensure websites are search engine-friendly, technically optimized, and continuously improving in authority, rankings, and conversions. The ideal candidate is analytical, proactive, detail-oriented, and passionate about staying ahead of SEO trends, algorithm updates, and organic growth opportunities. ### **Responsibilities** ### **Keyword Research & SEO Strategy** • Conduct in-depth keyword research using tools such as SEMrush, Ahrefs, or Google Keyword Planner • Map keywords to user intent, search behavior, and buyer journey stages • Build SEO-driven content strategies aligned with organic traffic and conversion goals • Identify content gaps, ranking opportunities, and competitor weaknesses ### **On-Page SEO Optimization** • Optimize metadata, title tags, headings, internal linking, image alt text, and URL structures • Implement structured data and schema markup where applicable • Ensure content remains SEO-friendly while maintaining readability and brand voice • Perform content audits and provide recommendations for optimization or expansion ### **Technical SEO** • Conduct technical SEO audits using Screaming Frog, Sitebulb, SEMrush, or similar tools • Identify and resolve crawl issues, indexation problems, duplicate content, broken links, and redirect errors • Improve Core Web Vitals, page speed, mobile responsiveness, and overall site performance • Manage XML sitemaps, robots.txt files, canonical tags, and crawl optimization strategies ### **Off-Page SEO & Link Building** • Develop ethical and scalable link-building strategies including outreach, partnerships, guest posting, and PR opportunities • Monitor backlink profiles and identify toxic or low-quality links for cleanup/disavowal • Improve domain authority and organic trust signals over time ### **Analytics & Reporting** • Track keyword rankings, organic traffic, engagement, and conversion performance using Google Analytics and Google Search Console • Build dashboards and reporting systems in Looker Studio, Power BI, or similar tools • Prepare weekly and monthly SEO performance reports with actionable insights and recommendations • Analyze trends and adjust SEO strategies based on data and algorithm updates ### **Collaboration & SEO Support** • Partner with content writers, developers, designers, and marketing teams to execute SEO initiatives • Provide SEO guidance during website redesigns, migrations, and product launches • Support content planning and landing page optimization initiatives ### **What Makes You a Perfect Fit** • Strong balance of technical SEO knowledge and content strategy thinking • Analytical mindset with the ability to turn data into actionable recommendations • Proactive problem solver who stays current with SEO trends and algorithm updates • Detail-oriented with strong organizational and reporting skills • Comfortable collaborating across content, development, and marketing teams ### **Required Experience & Skills** • 2+ years of professional SEO experience • Proficiency with SEO tools including SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console • Strong understanding of technical SEO, on-page SEO, and off-page SEO best practices • Experience working with CMS platforms such as WordPress, Webflow, or Shopify • Understanding of keyword research, search intent, and organic growth strategy ### **Preferred Experience & Skills** • Experience improving rankings for competitive or high-volume keywords • Familiarity with advanced technical SEO audits and structured data/schema markup • Experience with international SEO or multi-language websites • Exposure to SaaS, e-commerce, content publishing, or high-growth digital brands • Basic understanding of HTML/CSS for SEO implementation collaboration ### **What Does a Typical Day Look Like?** An SEO Specialist’s day revolves around improving visibility, analyzing performance, and implementing optimization strategies. You will: • Review rankings, traffic, and analytics dashboards to monitor SEO performance • Conduct keyword research for upcoming campaigns, content, or landing pages • Run technical site audits and prioritize fixes for developers • Optimize existing pages to improve rankings, engagement, and conversions • Collaborate with content teams on SEO-focused articles, landing pages, and site structure • Prepare reports and communicate SEO insights to stakeholders and leadership In essence: you are responsible for ensuring websites remain visible, technically healthy, authoritative, and continuously growing organic traffic and conversions. ### **Key Metrics for Success (KPIs)** • Growth in organic traffic and search impressions • Improved keyword rankings (Top 3 positions / Page 1 visibility) • Increased organic conversion rates and lead generation • Reduced technical SEO issues and improved Core Web Vitals • Positive ROI and measurable impact from SEO initiatives • Improved domain authority and backlink quality over time ### **Interview Process** • Initial Phone Screen • Video Interview with Pavago Recruiter • Practical Assessment (e.g., perform a site audit or build an SEO strategy for a sample website) • Client Interview with Marketing Leadership • Offer & Background Verification #SEO #SearchEngineOptimization #TechnicalSEO #DigitalMarketing #OrganicGrowth #GoogleAnalytics #SEMrush #Ahrefs #ContentMarketing #RemoteJobs #SEOJobs #Webflow #WordPress #GrowthMarketing #MarketingJobs ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/632371D50B/apply) --- Powered by [Workable](https://www.workable.com)