# Senior Media Buyer (Meta Ads Specialist)

> Pavago · Brazil (Remote) · — · Posted 2026-05-04

**Workplace:** remote

## Description

### **Senior Media Buyer (Meta Ads Specialist) – Remote | Facebook & Instagram Ads | $10K–$250K Budgets**

**Location:** Remote  
**Working Hours:** EST (U.S. Hours)  
**Position Type:** Full-Time

### **About the Role**

We’re hiring a **Senior Media Buyer (Meta Ads Specialist)** to take full ownership of paid acquisition across Facebook and Instagram.

This is **not a campaign setup role**.

You will own **performance end-to-end** — from creative direction to scaling campaigns — across multiple accounts.

If you understand that **creative + data = performance**, and you’re confident managing serious ad spend, this role is built for you.

### **About the Company**

Our client is a **fast-growing, performance-driven marketing agency** focused on scaling service-based businesses.

-   Remote-first team
-   Fast execution environment
-   Results over process
-   High ownership, high accountability

This is a place for operators who move fast, test aggressively, and care about outcomes.

### **What You’ll Own**

### **Campaign Ownership & Scaling**

-   Build, launch, and scale campaigns using:

-   Meta Ads Manager

-   Own Facebook & Instagram ads from idea → execution → scale
-   Manage and optimize key metrics:

-   CPL
-   CPA
-   ROAS

-   Handle budgets ranging from **$10K to $250K+ per month**

### **Creative Strategy (This Is Critical)**

-   Develop high-converting ad angles and concepts
-   Write ad copy that actually converts
-   Lead creative production:

-   Static ads
-   UGC videos
-   Video scripts

-   Use AI tools like ChatGPT for ideation and speed
-   Brief designers and video editors with clear direction

### **Testing & Optimization**

-   Continuously test:

-   Audiences
-   Creatives
-   Offers

-   Identify winning combinations and scale fast
-   Analyze performance daily and optimize aggressively

### **Performance Analysis**

-   Deep-dive into campaign data
-   Translate metrics into actionable decisions
-   Improve performance consistently across accounts

### **Cross-Team Collaboration**

-   Align campaigns with revenue goals
-   Work with internal teams on funnel performance
-   Own outcomes — not just execution

### **What Success Looks Like**

-   Consistent improvement in CPL, CPA, and ROAS
-   Fast campaign launches and scaling
-   New winning creatives tested regularly
-   Measurable revenue growth across accounts

### **Must-Have Requirements (Non-Negotiable)**

-   3+ years running Facebook/Instagram ads at a high level
-   Proven experience managing **$10K+/month ad spend**
-   Experience managing **multiple accounts (5+) simultaneously**
-   Strong expertise in:

-   Meta Ads Manager
-   Facebook Business Suite
-   Pixel tracking & conversion optimization

-   Ability to analyze data deeply and make decisions fast
-   Strong copywriting skills (ads that convert, not just sound good)

### **What Separates Top Candidates**

-   Experience managing **$100K–$250K+ monthly budgets**
-   Strong understanding of **full-funnel strategy**
-   Hands-on experience with:

-   UGC workflows
-   Video ad production

-   Use of AI tools for creative and optimization
-   Familiarity with:

-   GoHighLevel
-   Close CRM

### **What a Typical Day Looks Like**

-   Review campaign performance across accounts
-   Launch new creatives and test variations
-   Optimize budgets, targeting, and bids
-   Analyze data and identify scaling opportunities
-   Brief creative team on new angles
-   Align campaigns with revenue goals

**In short:**  
You are responsible for **turning ad spend into revenue at scale.**

### **Key Metrics (KPIs)**

-   Cost Per Lead (CPL)
-   Cost Per Acquisition (CPA)
-   Return on Ad Spend (ROAS)
-   Creative testing velocity
-   Campaign scalability and growth

### **Interview Process**

-   Initial Phone Screen
-   Video Interview with Recruiter
-   Client Interview
-   Offer & Background Verification

### **Apply Now**

If you’re a **performance-driven Media Buyer who understands how to scale Meta ads using both data and creative**, this role gives you full ownership and real impact.

Apply now and **own performance, not just campaigns.**

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/720DA5D08E/apply)

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