# Product Marketing & GTM Lead > Pavago · Pakistan (Remote) · — · Posted 2026-08-17 **Workplace:** remote ## Description ### **Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Client Business Hours ### **About the Role** At Pavago, one of our clients is hiring a highly entrepreneurial **Go-to-Market (GTM) Lead** to own the strategy and execution for the launch of **two upcoming SaaS products**. This is a high-impact, startup-style role for someone who knows how to take a product from **concept → launch → early traction → scalable growth**. As the **first GTM hire**, you’ll have significant ownership across: - Product positioning & messaging - SaaS product launches - Beta user acquisition - Demand generation - Growth experimentation - Customer onboarding - Outbound outreach - Launch campaigns - GTM systems & playbooks This is **not a strategy-only role**. You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly. You’ll lead the launch of **Product A first**, then use the insights, systems, and proven processes from that launch to accelerate **Product B**. ### **What You’ll Own** ### **SaaS Go-to-Market Strategy & Product Launch** Own the end-to-end GTM strategy for multiple SaaS products. - Develop comprehensive product launch plans - Define: - Target audiences - Ideal Customer Profiles (ICPs) - Positioning - Messaging - Acquisition channels - Onboarding journeys - Take products from pre-launch through launch and post-launch optimization - Coordinate launch timelines, campaigns, and stakeholders - Continuously improve GTM strategy using customer feedback and performance data - Apply lessons from Product A to make Product B’s launch faster and more effective ### **Beta User Acquisition & Early Growth** Build the initial user base required to validate and improve the products. - Identify and recruit high-quality beta users - Execute outreach through: - LinkedIn - Cold email - Online communities - Partnerships - Founder networks - Build relationships with early adopters - Collect structured product and market feedback - Develop systems for: - Beta onboarding - Activation - Engagement - Retention - Identify early advocates and potential growth opportunities ### **Positioning, Messaging & Product Marketing** Develop messaging that clearly communicates **who the product is for, what problem it solves, and why customers should care**. - Create differentiated product positioning - Develop messaging frameworks around: - Customer pain points - Use cases - Value propositions - Competitive differentiation - Test messaging with prospective and existing users - Refine positioning based on market response - Maintain consistent messaging across marketing and customer-facing channels ### **Launch Campaigns & Demand Generation** Build and execute campaigns that generate awareness, users, and early demand. Create and manage: - Landing pages - Product launch campaigns - Waitlists - Email sequences - Product announcements - Onboarding flows - Demand generation campaigns Personally write and optimize: - Landing page copy - Email copy - Outreach messaging - Product messaging - User onboarding communications Test acquisition channels and double down on what produces meaningful traction. ### **Growth Experimentation & Optimization** - Develop rapid growth experiments across acquisition and activation - Test: - Messaging - Channels - Offers - Landing pages - Onboarding experiences - Outreach strategies - Analyze customer behavior and campaign performance - Identify bottlenecks across the user journey - Turn findings into actionable growth experiments - Prioritize speed of learning and iteration ### **GTM Systems, Processes & Documentation** Turn successful experiments into repeatable systems. - Document: - Launch strategies - Messaging tests - Acquisition learnings - Customer feedback - Campaign performance - Growth experiments - Build reusable GTM playbooks - Develop scalable launch and growth processes - Improve execution efficiency with each product launch ### **What Makes You a Strong Fit** You: - Thrive in **zero-to-one startup environments** - Can operate effectively with ambiguity and limited structure - Think strategically but are equally comfortable executing the work yourself - Have personally helped take a SaaS product to market - Understand how positioning, acquisition, onboarding, and retention connect - Can write compelling marketing and product copy - Are comfortable talking directly with prospective users - Move quickly, test ideas, learn from data, and iterate - Are naturally proactive, resourceful, and ownership-driven - Prefer building systems rather than waiting for established processes ### **Required Experience & Skills** ### **Experience** - **4–8 years of experience** across one or more of: - Go-to-Market Strategy - Product Marketing - Growth Marketing - Demand Generation - Product Launches - Proven experience launching **at least one B2B SaaS product from concept to market** - Experience working in an early-stage startup environment - Experience as an early team member (**employee #1–5 preferred**) ### **Core Skills** Strong hands-on execution across: - SaaS product launches - Growth campaigns - Product positioning - Copywriting - Outbound outreach - Demand generation - Beta user acquisition - Customer onboarding You should also have: - Experience building scalable GTM playbooks and launch systems - Strong project management and prioritization skills - Ability to manage multiple workstreams simultaneously - Excellent written and verbal English communication - Strong analytical and experimentation mindset ### **Nice to Have** - Experience with venture-backed or high-growth startups - Product-Led Growth (PLG) experience - Experience working directly with founders or executive teams - Experience with: - Lifecycle marketing - Community-led growth - SaaS growth loops - User onboarding - Familiarity with: - HubSpot - Apollo - Webflow - Notion - Google Analytics 4 (GA4) - Mixpanel ### **What a Typical Day Looks Like** You might: - Refine the GTM strategy for an upcoming product launch - Recruit and speak with prospective beta users - Conduct LinkedIn and email outreach - Write landing page and launch copy - Build onboarding and lifecycle emails - Review beta user feedback - Analyze acquisition and conversion performance - Test a new positioning or messaging angle - Optimize a landing page or onboarding flow - Coordinate upcoming launch milestones - Document campaign learnings and update the GTM playbook **In short:** You own the strategy and hands-on execution required to take SaaS products from **zero → market → traction → scalable growth**. ### **Key Metrics for Success** - Beta users acquired - Beta user activation and engagement - Product launch execution against timelines - User onboarding conversion - Landing page conversion rates - Campaign conversion performance - Qualified demand generated - Acquisition channel efficiency - Speed of experimentation and iteration - Early user retention - Quality and scalability of GTM processes ### **Why This Role Stands Out** - Become the **first GTM hire** - Own GTM strategy and execution from day one - Launch **two SaaS products** from the ground up - Work directly with startup leadership - Significant autonomy and decision-making ownership - Build the company’s GTM infrastructure rather than inherit it - Direct impact on product adoption and company growth - Opportunity to build repeatable launch systems that scale Strong career progression into: - **Head of Growth** - **GTM Director** - **VP of Marketing** - **Startup Growth Leadership** ### **Interview Process** 1. Initial Phone Screen 2. **Spark Hire Intro Video** 3. Video Interview with Pavago Recruiter 4. Client Interview with Marketing Leadership 5. Offer & Background Verification ### **Apply Now** If you’ve **launched B2B SaaS products from the ground up**, know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you. This role is ideal for a high-agency GTM operator who can **build, launch, test, learn, and scale** without waiting for a finished playbook. **#GoToMarket #GTM #SaaS #ProductMarketing #GrowthMarketing #DemandGeneration #SaaSMarketing #ProductLaunch #B2BMarketing #StartupJobs #GrowthStrategy #RemoteJobs #RemoteWork** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/76385B86A3/apply) --- Powered by [Workable](https://www.workable.com)