# Performance Marketing Specialist

> Pavago · Pakistan (Remote) · — · Posted 2026-08-12

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Performance Marketing Specialist – Google Ads, Meta & LinkedIn**

**Full-Time | Remote | U.S. Business Hours**

### **About the Role**

At Pavago, one of our clients is hiring a hands-on **Performance Marketing Specialist** to build, manage, optimize, and scale paid advertising campaigns across **Google Ads, Meta, LinkedIn, and other digital channels**.

This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on **lead generation, conversions, CPA, and ROAS**.

### **What You’ll Own**

### **Paid Media & Campaign Execution**

-   Build and manage campaigns across **Google Ads, Meta Ads, and LinkedIn Ads**
-   Execute campaigns focused on lead generation, sales, and customer acquisition
-   Develop and test audiences, targeting, messaging, offers, and creatives
-   Manage campaign budgets, bidding strategies, and spend allocation
-   Collaborate with creative and content teams on performance-driven assets

### **Optimization & Scaling**

-   Monitor campaign performance and optimize daily
-   Run structured A/B tests across **creatives, audiences, copy, and landing pages**
-   Improve **CTR, CPC, CPL, CPA, conversion rates, and ROAS**
-   Identify winning campaigns and scale them efficiently
-   Stay current with advertising platform changes and best practices

### **Tracking, Analytics & Reporting**

-   Manage and validate conversion tracking using **Google Analytics and Google Tag Manager**
-   Analyze campaign and funnel performance across channels
-   Build clear performance reports with actionable insights
-   Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance

### **Cross-Functional Collaboration**

-   Align paid campaigns with marketing, sales, and revenue goals
-   Work with content and design teams to improve campaign creative
-   Provide data-backed recommendations on messaging and offers
-   Support integrated paid, organic, and funnel strategies

### **What We’re Looking For**

-   **3+ years** of hands-on performance marketing or paid media experience
-   Strong experience managing **Google Ads and Meta Ads**
-   Experience with **LinkedIn Ads** strongly preferred
-   Proven success improving **ROAS, CPA, CPL, and conversion rates**
-   Strong understanding of PPC, attribution, audience targeting, and conversion tracking
-   Hands-on experience with **Google Analytics (GA4) and Google Tag Manager**
-   Strong analytical and reporting skills
-   Comfortable independently launching, optimizing, and scaling campaigns
-   Strong English communication and project-management skills
-   Availability during U.S. business hours

### **Nice to Have**

-   Lead generation and/or e-commerce campaign experience
-   HubSpot, Salesforce, or Marketo experience
-   Funnel optimization and audience segmentation experience
-   Google Ads or Meta certifications
-   Experience managing multiple accounts or significant advertising budgets

### **What Success Looks Like**

-   Lower and more efficient **CPA and CPL**
-   Improved **ROAS and conversion rates**
-   Consistent growth in qualified leads and conversions
-   Efficient allocation and scaling of advertising budgets
-   Accurate conversion tracking and reporting
-   Continuous testing that produces measurable performance improvements

### **Why Join?**

-   Fully remote opportunity
-   Ownership of paid acquisition across multiple platforms
-   Direct impact on leads, revenue, and business growth
-   Freedom to test, optimize, and scale campaigns
-   Data-driven and performance-focused environment
-   Strong autonomy and opportunity for professional growth

### **Interview Process**

1.  Initial Screening Call
2.  **Spark Hire Intro Video**
3.  Recruiter Interview
4.  Performance Marketing / Campaign Discussion
5.  Client Interview
6.  Offer & Onboarding

### **What Happens After You Apply**

Qualified candidates will receive a **Spark Hire invitation** to complete a short Intro Video. This gives the hiring team an opportunity to learn more about your paid media experience, communication style, and campaigns you’ve managed.

Please check your inbox and spam/junk folder for the invitation.

### **Apply Now**

If you’re a hands-on performance marketer who knows how to **launch, optimize, and scale paid campaigns while improving CPA and ROAS**, we’d love to hear from you.

**#PerformanceMarketing #PaidMedia #GoogleAds #MetaAds #LinkedInAds #PPC #DigitalMarketing #LeadGeneration #GrowthMarketing #RemoteMarketingJobs #Pavago**

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/7906C6A057/apply)

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