# Digital Marketing Specialist

> Pavago · Belize (Remote) · — · Posted 2026-05-19

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **💼 About the Role**

We’re hiring a hands-on and performance-driven **Digital Marketing Specialist** to manage and optimize campaigns across:

-   Google Ads
-   SEO
-   Social media marketing
-   Performance reporting

This is not a passive coordination role.

This is an execution-focused marketing role where you’ll directly impact:

-   traffic growth
-   lead generation
-   conversions
-   audience engagement
-   campaign performance

You’ll work across both paid and organic channels to improve visibility, optimize campaigns, and drive measurable marketing outcomes.

If you enjoy:

-   improving ROAS
-   scaling Google Ads campaigns
-   optimizing SEO performance
-   growing social engagement
-   analyzing campaign data
-   testing creatives and messaging

this role is a strong fit.

### **🔥 What You’ll Own**

### **Google Ads & Paid Search (Primary Focus)**

-   Manage and optimize Google Ads campaigns across:

-   Search
-   Display
-   Remarketing

-   Conduct:

-   keyword research
-   campaign structuring
-   audience targeting
-   competitor analysis

-   Write and test high-converting:

-   ad copy
-   headlines
-   CTAs

-   Optimize:

-   CPC
-   CTR
-   CPA
-   ROAS
-   conversion rates

-   Manage:

-   budgets
-   bidding strategies
-   campaign pacing

-   Identify opportunities to improve campaign performance and scalability

### **SEO & Organic Growth**

-   Conduct keyword research using:

-   SEMrush
-   Ahrefs
-   Google Search Console

-   Optimize:

-   metadata
-   headings
-   internal linking
-   landing pages
-   website content

-   Support:

-   on-page SEO
-   technical SEO improvements
-   organic traffic growth

-   Track:

-   keyword rankings
-   search visibility
-   organic traffic performance

-   Identify:

-   content gaps
-   ranking opportunities
-   SEO growth strategies

### **Social Media Management & Engagement**

-   Manage engagement across:

-   Instagram
-   Facebook
-   LinkedIn

-   Support:

-   content scheduling
-   caption optimization
-   post publishing

-   Respond to:

-   comments
-   DMs
-   audience interactions

-   Monitor:

-   engagement metrics
-   follower growth
-   social performance

-   Help improve audience engagement and brand visibility

### **Reporting & Performance Analytics**

-   Track marketing performance across:

-   paid ads
-   SEO
-   social media

-   Analyze campaign performance using:

-   Google Analytics 4 (GA4)
-   Google Ads
-   SEO tools
-   social analytics dashboards

-   Prepare:

-   reports
-   optimization recommendations
-   campaign insights

-   Maintain organized documentation of:

-   campaign changes
-   testing results
-   optimization history

### **💻 Required Experience & Skills**

-   3+ years of hands-on experience managing Google Ads campaigns
-   3+ years of social media management and engagement experience
-   Proven SEO experience using:

-   SEMrush
-   Ahrefs
-   or similar SEO platforms

-   Strong understanding of:

-   PPC
-   paid search
-   SEO
-   audience targeting
-   conversion optimization

-   Strong understanding of marketing metrics including:

-   CPC
-   CTR
-   CPA
-   conversions
-   ROAS

-   Experience using:

-   Google Analytics 4 (GA4)
-   Google Ads
-   SEO reporting tools

-   Strong written communication and copywriting skills
-   Ability to work independently in remote environments

### **⭐ Nice to Have**

-   Experience managing multiple client accounts
-   Background in:

-   SaaS
-   e-commerce
-   B2B marketing

-   Experience with:

-   A/B testing
-   conversion optimization
-   landing page optimization

-   Familiarity with:

-   content marketing
-   marketing automation tools
-   CRM workflows

### **🧠 What Makes You a Strong Fit**

-   Highly execution-oriented and detail-focused
-   Strong analytical mindset with data-driven decision-making
-   Comfortable balancing paid and organic marketing initiatives
-   Proactive in identifying optimization opportunities
-   Strong ownership mentality with minimal supervision
-   Able to manage multiple campaigns and priorities simultaneously

### **📅 What a Typical Day Looks Like**

-   Review campaign dashboards and performance metrics
-   Optimize Google Ads campaigns and audience targeting
-   Test ad creatives, messaging, and bidding strategies
-   Monitor SEO rankings and update keyword strategies
-   Respond to social media engagement and audience activity
-   Analyze marketing performance data and identify opportunities
-   Prepare reports and optimization recommendations

**In short:**  
You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.

### **📊 Key Metrics for Success (KPIs)**

-   Improved Google Ads performance:

-   CTR
-   CPC
-   CPA
-   ROAS

-   Growth in:

-   organic traffic
-   keyword rankings
-   social engagement

-   Improved lead generation and conversion performance
-   Accurate and actionable marketing reporting
-   Consistent campaign optimization and measurable growth

### **🌟 Why This Role Stands Out**

-   Full ownership across:

-   Google Ads
-   SEO
-   social media marketing

-   Hands-on execution role with measurable business impact
-   Opportunity to work across multiple digital growth channels
-   Performance-focused environment with clear KPIs
-   Exposure to:

-   paid media
-   SEO strategy
-   analytics
-   growth marketing

-   Opportunity to grow into:

-   Performance Marketing Manager
-   Growth Marketing Lead
-   Digital Marketing Manager roles

### **🧪 Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **👉 Apply Now**

If you:

-   enjoy optimizing digital marketing campaigns
-   understand Google Ads, SEO, and social growth
-   thrive in performance-driven environments
-   care about measurable marketing outcomes

this role is a strong fit for you.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/80E6A454EA/apply)

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