# Marketing Automation Specialist > Pavago · Pakistan (Remote) · — · Posted 2026-05-21 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Marketing Automation Specialist (GoHighLevel, ManyChat, Funnels & AI Content) – Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours (EST) ### **About the Role** At Pavago, one of our clients is hiring a **Marketing Automation Specialist** to drive inbound lead generation through content, funnels, automation systems, and AI-powered workflows. This is a hands-on execution role focused on: - content repurposing - lead generation funnels - marketing automation - AI-powered workflows - Instagram & DM automation - conversion optimization You’ll be responsible for turning content into leads, building automation systems that nurture prospects, and continuously improving funnel performance and operational efficiency. If you enjoy combining: - content - automation - AI tools - funnels - lead systems into scalable marketing workflows — this role is built for you. ### **What You’ll Own** ### **AI Content Engine & Repurposing** - Turn one piece of raw content into 10+ marketing assets using AI tools - Batch-create 7 days of content across: - LinkedIn - Instagram - Email - Short-form content platforms - Use AI tools such as: - ChatGPT - HeyGen - AI writing and editing tools - Ensure content supports lead generation and funnel performance — not just engagement - Maintain consistency in messaging, branding, and publishing workflows ### **Marketing Automation & Lead Systems** - Build and manage: - lead capture systems - CRM pipelines - automation workflows - Create and optimize: - email follow-ups - SMS nurturing sequences - AI-driven chat flows - Build automation systems inside: - GoHighLevel - Ensure structured tracking and zero lead leakage across funnels and campaigns ### **Funnel Building & Conversion Optimization** - Build high-converting: - landing pages - lead funnels - booking flows - Connect funnels directly to scheduling and CRM systems - Continuously optimize: - messaging - structure - user flow - conversion performance - Run ongoing testing and funnel improvements ### **Instagram & ManyChat Automation** - Build and manage Instagram DM automation systems using: - ManyChat - Set up: - keyword triggers - automated responses - lead capture flows - Convert engagement into qualified leads through structured automation systems ### **Video Content Creation** - Create short-form video content including: - Reels - Shorts - clipped content - Repurpose long-form content into engaging short-form formats - Support basic editing using tools such as: - CapCut - Descript - similar editing platforms ### **System Optimization & Efficiency** - Identify repetitive manual workflows and automate them - Improve systems to increase output while reducing manual effort - Run weekly optimizations across: - funnels - automations - content systems - lead workflows ### **Paid Ads Support** - Launch and manage basic: - Facebook lead generation campaigns - Instagram lead campaigns - Support scaling paid acquisition once organic systems are optimized ### **What Makes You a Strong Fit** - You think in systems, funnels, and automation - You’re execution-focused and move quickly - You understand how content drives lead generation - You enjoy improving workflows and removing manual work - You balance: - creativity - performance - operational efficiency - You are highly organized and process-driven ### **Requirements (Must-Have)** ### **Experience** - Proven hands-on experience with: - GoHighLevel - funnel building - CRM workflows - automation systems - Strong ManyChat experience: - Instagram automation - DM workflows - lead capture systems ### **Technical & Marketing Skills** - Daily use of AI tools such as: - ChatGPT - HeyGen - Experience building and managing: - lead generation funnels - nurture systems - booking workflows - Ability to efficiently batch and schedule multi-platform content - Experience creating or repurposing short-form video content - Familiarity with automation tools such as: - Zapier - Make - n8n ### **Nice to Have** - Experience supporting founders, coaches, or online businesses - Familiarity with: - paid social campaigns - lead generation marketing - conversion optimization - Experience scaling inbound lead systems - Understanding of AI workflow optimization and prompt engineering ### **Tools & Platforms** - GoHighLevel (GHL) - ManyChat - ChatGPT - HeyGen - Zapier / Make / n8n - CapCut / Descript - Facebook & Instagram Ads - CRM & funnel platforms ### **What a Typical Day Looks Like** - Build and optimize lead funnels and automation workflows - Repurpose content into multi-platform assets - Create and schedule short-form content - Improve ManyChat and Instagram DM automations - Launch and monitor lead generation campaigns - Optimize funnel conversions and automation performance - Review lead flow, engagement, and campaign performance **In short:** You turn content, automation, and AI tools into scalable lead-generation systems that drive measurable business growth. ### **Key Metrics for Success (KPIs)** - Number of qualified leads generated - Funnel conversion rates - Booking and opt-in conversion improvements - Reduction in manual workflows - Automation reliability and lead tracking accuracy - Content output consistency and engagement - Speed and quality of campaign execution ### **Why This Role Stands Out** - High ownership across content, funnels, and automation - Work directly with AI-powered marketing systems - Opportunity to build scalable lead-generation infrastructure - Exposure to: - automation - AI workflows - CRM systems - content repurposing - conversion optimization - Growth opportunities into: - Marketing Operations Lead - Growth Marketing - Automation Strategy - Funnel & CRM Management ### **Interview Process** - Initial Screening Call - Recruiter Interview - Final Interview - Offer & Onboarding ### **Apply Now** If you: - enjoy building funnels and automation systems - know how to turn content into leads - love AI-powered workflows and operational efficiency - thrive in execution-focused marketing environments this is a strong opportunity to step into a high-impact marketing automation and lead generation role. ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/8879849A21/apply) --- Powered by [Workable](https://www.workable.com)