# Performance Marketing Specialist > Pavago · South Africa (Remote) · — · Posted 2026-08-14 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Performance Marketing Specialist – Google Ads, Meta Ads & LinkedIn Ads** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Time Zones ### **About the Role** At Pavago, one of our clients is hiring a **Performance Marketing Specialist** to build, manage, optimize, and scale paid media campaigns across multiple digital advertising platforms. This is a **hands-on performance marketing role**, not a strategy-only position. You’ll be actively managing campaigns, analyzing performance, testing creatives and audiences, troubleshooting conversion tracking, and making daily optimizations designed to improve **ROAS, CPL, CPA, and overall conversion performance**. You’ll work across: - Google Ads - Meta Ads (Facebook & Instagram) - LinkedIn Ads - YouTube Ads - Display advertising - Retargeting and paid acquisition channels If you enjoy turning campaign data into measurable growth and know how to scale paid media without sacrificing efficiency, this role is a strong fit. ### **What You’ll Own** ### **Paid Media Campaign Management** Build, launch, and manage campaigns across: - Google Ads - Meta Ads Manager - LinkedIn Ads - YouTube Ads - Display and retargeting platforms You’ll: - Develop campaigns for lead generation, conversions, remarketing, and brand awareness. - Structure campaigns, ad groups, audiences, and targeting effectively. - Manage budgets and bid strategies. - Build and refine audience segments. - Monitor campaign delivery and performance daily. - Manage multiple campaigns or accounts simultaneously. ### **Campaign Optimization & Scaling** Take direct ownership of paid media performance. You’ll continuously optimize: - Cost Per Click (CPC) - Cost Per Lead (CPL) - Cost Per Acquisition (CPA) - Click-Through Rate (CTR) - Conversion Rate - Return on Ad Spend (ROAS) You’ll: - Identify underperforming campaigns quickly. - Adjust bids, budgets, targeting, placements, and audiences. - Improve ad relevance and conversion efficiency. - Identify winning campaigns and scaling opportunities. - Scale profitable campaigns while maintaining performance. - Make data-backed optimization decisions rather than relying on assumptions. ### **Creative Testing & Funnel Optimization** Develop structured testing programs across: - Headlines - Ad copy - Creatives - Audiences - Calls-to-action - Landing pages Collaborate with designers and content teams to develop stronger advertising assets based on campaign data. Analyze funnel performance to identify: - Conversion bottlenecks - Landing-page friction - Messaging gaps - Audience-quality issues - Opportunities to improve conversion rates Translate performance data into clear recommendations for creative and funnel improvements. ### **Conversion Tracking, Analytics & Attribution** Implement, maintain, and troubleshoot tracking using: - Google Analytics 4 (GA4) - Google Tag Manager - Meta Pixel - Platform conversion tracking - Attribution systems Ensure accurate measurement across paid campaigns, landing pages, and conversion funnels. You’ll: - Validate conversion events. - Troubleshoot tracking discrepancies. - Analyze user behavior and conversion paths. - Identify funnel drop-offs. - Maintain reliable attribution and reporting. - Ensure optimization decisions are based on accurate data. ### **Reporting & Performance Insights** Prepare clear, actionable performance reporting covering: - ROAS - CPL - CPA - CPC - CTR - Conversion rates - Lead volume - Revenue contribution - Budget efficiency Provide weekly campaign summaries that clearly communicate: - What is performing well. - What is underperforming. - What has been changed. - What should be tested next. - Where additional budget can be deployed profitably. ### **Cross-Functional Collaboration** Work closely with: - Marketing teams - Designers - Content teams - Sales teams - Leadership Ensure paid acquisition efforts align with broader revenue and marketing objectives. Support integrated marketing initiatives involving: - Paid media - SEO - Email marketing - Organic content - Lead nurturing ### **Required Experience & Skills** ### **Core Requirements** - **3+ years of hands-on paid media or performance marketing experience.** - Strong practical experience with: - Google Ads - Meta Ads Manager - LinkedIn Ads - Proven experience managing and optimizing paid campaigns directly. - Demonstrated ability to: - Reduce CPA and CPL. - Improve ROAS. - Increase conversion rates. - Scale successful campaigns profitably. - Strong understanding of: - PPC - Conversion tracking - Attribution - Retargeting - Funnel optimization - Audience targeting - Hands-on experience with: - Google Analytics 4 (GA4) - Google Tag Manager - Meta Pixel - Reporting dashboards - Strong analytical and problem-solving skills. - Strong written and verbal English communication. - Ability to work independently during U.S. business hours. ### **Nice-to-Have Experience** - Lead generation campaign experience. - E-commerce paid media experience. - Experience building retargeting funnels. - Experience managing multiple advertising accounts or client portfolios. - Experience managing significant monthly advertising budgets. - Familiarity with: - HubSpot - Salesforce - Marketo - Marketing automation platforms - Google Ads Certification. - Meta advertising certifications. - Experience collaborating with creative teams on performance-driven ad assets. ### **What Makes You a Strong Fit** You: - Think in terms of **ROAS, CPA, CPL, conversions, and revenue**, not just clicks and impressions. - Are comfortable spending significant time directly inside advertising platforms. - Know when to optimize, when to test, and when to scale. - Can diagnose why a campaign is underperforming. - Understand the relationship between ads, audiences, landing pages, tracking, and conversions. - Combine analytical thinking with creative experimentation. - Make decisions based on data. - Proactively identify performance issues instead of waiting for instructions. - Take ownership of campaign outcomes. ### **What a Typical Day Looks Like** Your day may include: - Reviewing campaign dashboards and overnight performance. - Monitoring spend, conversions, CPA, CPL, and ROAS. - Adjusting budgets and bid strategies. - Optimizing audiences, keywords, placements, and targeting. - Launching new Google, Meta, or LinkedIn campaigns. - Reviewing creative performance and planning new A/B tests. - Analyzing landing-page and funnel conversion rates. - Troubleshooting GA4, GTM, Meta Pixel, or conversion-tracking issues. - Collaborating with designers on new advertising creatives. - Reviewing retargeting performance. - Preparing campaign reports and optimization recommendations. - Identifying opportunities to scale winning campaigns. In short: **you drive scalable growth through hands-on paid media execution, accurate tracking, continuous testing, and data-backed optimization.** ### **Key Metrics for Success** - Return on Ad Spend (ROAS) - Cost Per Lead (CPL) - Cost Per Acquisition (CPA) - Conversion Rate - Click-Through Rate (CTR) - Lead and revenue growth - Budget efficiency - Campaign scalability - Tracking and attribution accuracy - Consistency and speed of campaign optimization ### **Why This Role Stands Out** - Direct impact on revenue and business growth. - Hands-on ownership of paid media performance. - Exposure to multiple advertising platforms and acquisition funnels. - Opportunity to manage and scale significant campaign budgets. - High autonomy over testing and optimization. - Fully remote environment. - Strong career progression into: - Senior Performance Marketing Specialist - Paid Media Manager - Growth Marketing Manager - Performance Marketing Lead ### **Spark Hire Intro Video** As part of the application process, you’ll be asked to complete a short **Spark Hire intro video**. We’d like to hear about: - Your overall paid media and performance marketing experience. - Your hands-on experience with **Google Ads, Meta Ads, and LinkedIn Ads**. - The types and sizes of advertising budgets you have personally managed. - A campaign you successfully scaled while maintaining or improving ROAS. - An example of how you reduced **CPA or CPL** on an underperforming campaign. - How you decide when to increase, decrease, or reallocate campaign budgets. - Your approach to A/B testing creatives, audiences, messaging, and landing pages. - Your experience with **GA4, Google Tag Manager, Meta Pixel, and conversion tracking**. - A tracking or attribution issue you identified and how you resolved it. - How you analyze funnel performance when campaigns are generating traffic but not enough conversions. - The performance metrics you monitor most closely and why. - Your experience managing multiple campaigns or advertising accounts simultaneously. Keep your answers **clear, concise, and specific**. Whenever possible, use real examples and measurable results such as **ad spend, ROAS, CPL, CPA, conversion improvements, or revenue generated**. **Completion of the Spark Hire intro video is required for your application to be considered.** ### **Interview Process** - Application Review - Spark Hire Intro Video - Initial Interview - Technical Interview & Campaign Discussion - Final Interview with Leadership - Offer & Onboarding ### **Apply Now** If you have strong hands-on experience with **Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, and campaign optimization**, and know how to turn paid media spend into measurable business growth, we’d love to hear from you. Apply today and complete the required **Spark Hire intro video** to move forward in the process. #PerformanceMarketing #GoogleAds #MetaAds #LinkedInAds #PaidMedia #PPC #DigitalMarketing #GrowthMarketing #GA4 #GoogleTagManager #LeadGeneration #RemoteJobs ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/902C009EDB/apply) --- Powered by [Workable](https://www.workable.com)