# Paid Ads Specialist

> Pavago · Pakistan (Remote) · — · Posted 2026-05-12

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Paid Ads Specialist (Google Ads, Meta, LinkedIn – Performance Marketing, Remote, U.S. Hours)**

### **About the Role**

We’re hiring a **Paid Ads Specialist** to lead, execute, and optimize **high-performing digital advertising campaigns** across Google, Meta, LinkedIn, and other platforms.

This is a hands-on, performance-driven role where you’ll manage the full funnel — from **strategy and targeting to optimization and reporting** — with a clear focus on **ROI, lead generation, and growth**.

If you’re analytical, data-driven, and experienced in scaling **PPC campaigns**, this role is for you.

### **Responsibilities**

### **Strategy & Planning**

-   Develop and execute **paid advertising strategies** aligned with business goals
-   Manage and scale campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn, and other channels**
-   Conduct **audience research, keyword analysis, and targeting strategy**
-   Forecast budgets and expected performance with marketing leadership

### **Campaign Management & Optimization**

-   Create, test, and optimize **ad creatives, copy, and landing pages**
-   Monitor campaigns daily and optimize for **CTR, CPC, CPA, and ROAS**
-   Run structured **A/B tests** to improve performance
-   Use automation features such as **Performance Max and Dynamic Search Ads**
-   Continuously improve **conversion rates and campaign efficiency**

### **Collaboration & Coordination**

-   Work with **content, design, and analytics teams** to align campaigns
-   Ensure paid media supports **overall marketing and brand strategy**
-   Stay updated on platform features and coordinate with platform reps

### **Analytics & Reporting**

-   Track and analyze campaign performance across platforms
-   Prepare **weekly and monthly performance reports**
-   Identify trends and provide **actionable insights and recommendations**
-   Refine targeting, creative, and budget allocation based on data

### **Requirements**

-   Proven experience managing **paid ad campaigns (Google Ads and Meta required)**
-   Strong understanding of **PPC metrics, attribution models, and conversion tracking**
-   Hands-on experience with:

-   **Google Analytics**
-   **Google Tag Manager**

-   Strong analytical skills with the ability to make **data-driven decisions**
-   Excellent communication, organization, and project management skills
-   Comfortable working **remote during U.S. business hours**

### **Nice to Have**

-   Experience with additional platforms (**YouTube, LinkedIn Ads, TikTok Ads**)
-   Familiarity with **automation tools, scripts, and dynamic campaign features**
-   Experience with **landing page optimization and funnel strategy**
-   Experience managing **varied ad budgets** efficiently
-   Knowledge of **remarketing and multi-touch attribution**

### **Tools & Tech**

-   Google Ads
-   Meta Ads (Facebook/Instagram)
-   LinkedIn Ads
-   Google Analytics
-   Google Tag Manager
-   Paid media and reporting tools

### **Why Join**

-   Own and scale **paid acquisition campaigns across multiple platforms**
-   Direct impact on **revenue, leads, and ROI growth**
-   Work in a **data-driven, performance-focused environment**
-   Opportunity to test, experiment, and optimize at scale
-   Fully remote role with strong ownership and autonomy

### **What Success Looks Like**

-   Improved **ROAS, CPA, and campaign efficiency**
-   Consistent growth in **leads and conversions**
-   Effective use of ad budgets
-   Strong reporting and actionable insights
-   Continuous optimization and performance improvements

### **Apply Now**

If you’re a **Paid Ads Specialist who can execute, optimize, and scale high-performing campaigns**, we’d love to hear from you.

Apply now and drive measurable growth through paid marketing.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/926BED2BE6/apply)

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