# Paid Ads Specialist

> Pavago · Pakistan (Remote) · — · Posted 2026-08-20

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Paid Ads Specialist – Google Ads, Meta & LinkedIn | Remote**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

At Pavago, one of our clients is hiring a **Paid Ads Specialist** to manage, optimize, and scale performance marketing campaigns across **Google Ads, Meta Ads, and LinkedIn Ads**.

This is a hands-on role with direct ownership of **lead generation, CPA, conversions, ROAS, and paid acquisition growth**. You’ll manage campaigns end-to-end—from targeting and campaign setup to testing, tracking, optimization, and reporting.

If you know how to turn ad spend into measurable business results, this role is for you.

### **What You’ll Own**

### **Paid Media Strategy & Campaign Management**

-   Build and manage campaigns across **Google Ads, Meta Ads, and LinkedIn Ads**
-   Develop targeting, keyword, audience, bidding, and budget strategies
-   Conduct audience, keyword, and competitor research
-   Manage Search, Display, Performance Max, paid social, and remarketing campaigns
-   Identify opportunities to scale winning campaigns efficiently

### **Performance Optimization**

-   Monitor and improve **ROAS, CPA, CPC, CTR, conversion rates, and lead quality**
-   Optimize budgets, bids, audiences, placements, and campaign structures
-   Run structured A/B tests across:

-   Ad creative and copy
-   Audiences and targeting
-   CTAs and messaging
-   Landing pages

-   Use Performance Max, automated bidding, Dynamic Search Ads, and other platform features where appropriate

### **Tracking, Analytics & Reporting**

-   Manage and validate conversion tracking using **GA4 and Google Tag Manager**
-   Monitor attribution and campaign performance across channels
-   Prepare weekly and monthly performance reports
-   Translate data into clear optimization and scaling recommendations
-   Proactively identify performance issues before they impact results

### **Funnel & Conversion Optimization**

-   Analyze the customer journey from click to conversion
-   Identify landing-page and funnel bottlenecks
-   Collaborate with creative and marketing teams to improve campaign assets
-   Recommend improvements that increase conversion rates and lead quality

### **Requirements**

-   2+ years of hands-on **paid media / performance marketing** experience
-   Strong experience managing **Google Ads and Meta Ads**
-   Experience with PPC, paid social, lead generation, and conversion-focused campaigns
-   Strong understanding of:

-   ROAS, CPA, CPC, CTR and conversion rate
-   Attribution and conversion tracking
-   Audience targeting and remarketing
-   Budget optimization and campaign scaling

-   Hands-on experience with **Google Analytics 4 (GA4) and Google Tag Manager**
-   Strong analytical and reporting skills
-   Excellent written and verbal English
-   Ability to independently manage multiple campaigns during U.S. business hours

### **Nice to Have**

-   LinkedIn Ads experience
-   YouTube Ads or TikTok Ads experience
-   Landing page and CRO experience
-   Multi-channel attribution knowledge
-   Experience managing multiple client accounts
-   Familiarity with automation, scripts, and advanced bidding strategies

### **Tools & Platforms**

**Google Ads | Meta Ads | LinkedIn Ads | GA4 | Google Tag Manager | Paid Media Reporting Tools**

### **What Success Looks Like**

-   Higher ROAS and stronger campaign profitability
-   Lower CPA and improved conversion rates
-   Increased qualified leads and conversions
-   Efficient budget utilization and campaign scaling
-   Accurate conversion tracking and attribution
-   Consistent testing and performance improvement

### **Interview Process**

1.  Initial Screening Call
2.  **Spark Hire Video Interview**
3.  Recruiter Interview
4.  Practical Campaign Assessment
5.  Client Interview
6.  Offer & Onboarding

### **Apply Now**

If you have hands-on experience with **Google Ads, Meta Ads, PPC, conversion tracking, and performance optimization** and know how to scale campaigns based on data, we’d love to hear from you.

**#PaidAds #GoogleAds #MetaAds #LinkedInAds #PerformanceMarketing #PPC #DigitalMarketing #LeadGeneration #ROAS #RemoteMarketing #RemoteJobs**

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/9A50D0D599/apply)

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