# Outbound Marketing Specialist > Pavago · Kenya (Remote) · — · Posted 2026-08-17 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours — EST ### **About the Role** At Pavago, one of our clients is hiring an **Outbound Marketing Specialist** to build and execute outbound systems that generate qualified B2B pipeline opportunities. This is a hands-on, execution-focused role for someone experienced in **outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing**. You’ll own the outbound process from **prospect research and list building through messaging, campaign execution, follow-up, and performance optimization**. If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit. ### **What You’ll Own** ### **Outbound Campaigns & Pipeline Generation** Build and execute outbound campaigns targeting high-value B2B prospects. You’ll: - Develop scalable outbound prospecting systems - Build outreach playbooks and workflows - Execute campaigns across LinkedIn, email, and other outbound channels - Generate qualified conversations and meetings - Maintain consistent follow-up with prospects - Continuously improve campaign performance ### **Prospect Research & Lead List Building** Research and build targeted prospect lists using: - LinkedIn Sales Navigator - Apollo - Clay - ZoomInfo - Similar prospecting platforms You’ll identify and segment prospects based on: - Ideal Customer Profiles (ICPs) - Industry - Company size - Geography - Decision-maker roles - Relevant buying signals Maintain clean and organized prospect databases and campaign trackers. ### **LinkedIn Outreach & Engagement** Use LinkedIn as a core outbound and relationship-building channel. Responsibilities include: - Personalized prospect outreach - LinkedIn messaging - Prospect engagement - Strategic follow-ups - Relationship building - Thought leadership support Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences. ### **Cold Email & Outreach Copywriting** Write compelling, personalized copy for: - Cold emails - LinkedIn messages - Follow-up sequences - Outreach campaigns - CTAs - Lead magnets Test different: - Messaging angles - Value propositions - Personalization approaches - Subject lines - CTAs - Follow-up strategies The goal is simple: **turn relevant prospects into meaningful sales conversations.** ### **Lead Magnets & Outbound Assets** Create and coordinate outbound assets that improve campaign performance, including: - Lead magnets - Guides - Checklists - Value-driven resources - Prospecting materials Use these assets strategically to improve response and conversion rates. ### **Performance Tracking & Optimization** Monitor outbound performance across: - Response rates - Positive reply rates - Engagement - Meetings generated - Qualified conversations - Pipeline contribution Use performance data to improve: - Targeting - Messaging - Personalization - Campaign structure - Follow-up cadence - Prospect segmentation ### **Sales & Leadership Collaboration** Work closely with leadership and sales teams to: - Improve prospect targeting - Refine ICPs - Strengthen messaging - Evaluate lead quality - Improve outbound-to-sales handoffs - Generate more qualified pipeline opportunities ### **What Makes You a Strong Fit** You: - Understand outbound as a system, not just sending cold emails - Know how to research and identify high-quality B2B prospects - Can write personalized outreach that earns responses - Understand B2B buyer psychology and high-ticket sales cycles - Follow up consistently without relying on constant supervision - Think analytically about campaign performance - Are comfortable testing and iterating quickly - Take ownership of pipeline outcomes - Thrive in fast-moving, remote environments ### **Required Experience & Skills** - **2+ years of experience** in: - B2B outbound marketing - Lead generation - SDR/BDR - Outbound prospecting - Similar pipeline-generation roles - Strong hands-on experience with **LinkedIn outreach** - Experience using prospecting tools such as: - LinkedIn Sales Navigator - Apollo - Clay - ZoomInfo - Strong outbound copywriting skills - Experience building and managing multi-channel outbound campaigns - Strong understanding of: - B2B prospecting - ICP development - Buyer psychology - High-ticket B2B sales cycles - Ability to analyze and optimize campaign performance - Excellent written and spoken English - Strong organization and attention to detail - Ability to work independently in a remote environment - Availability during **U.S. EST business hours** ### **Nice to Have** - Experience with high-ticket B2B services or agencies - Experience with: - Smartlead - Instantly - Lemlist - HubSpot - Other outbound automation platforms - CRM management experience - Appointment-setting or pipeline-generation experience - Lead magnet creation experience - Startup or high-growth company experience ### **What a Typical Day Looks Like** You might: - Research target accounts and decision-makers - Build segmented prospect lists - Launch LinkedIn and email outreach campaigns - Personalize messaging for high-value prospects - Follow up with active prospects - Engage with target audiences on LinkedIn - Write outbound copy and test new messaging - Review campaign response and conversion metrics - Optimize targeting and sequences - Update campaign trackers and CRM records - Collaborate with leadership on pipeline quality **In short:** You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities. ### **Key Metrics for Success** - Qualified conversations generated - Meetings booked - Positive response and engagement rates - Pipeline opportunities generated - Prospect targeting accuracy - Lead quality - Outreach conversion rates - Messaging and personalization effectiveness - Consistency of outbound execution - Continuous campaign improvement ### **Why This Role Stands Out** - Direct impact on pipeline and business growth - Ownership of outbound execution from end to end - Opportunity to build and improve outbound systems from the ground up - Hands-on exposure to: - LinkedIn marketing - Cold outreach - B2B prospecting - Copywriting - Lead generation - Pipeline development - Direct collaboration with leadership - Fully remote environment - Strong growth potential into: - Senior Outbound Marketing Specialist - Growth Marketing - Demand Generation - Business Development - Growth / Outbound Lead ### **Interview Process** 1. Initial Screening Call 2. **Spark Hire Intro Video** 3. Video Interview with Pavago Recruiter 4. Practical Assessment – Outbound Strategy / Messaging Exercise 5. Client Interview 6. Offer & Onboarding ### **Apply Now** If you: - Know how to build targeted B2B prospect lists - Have hands-on LinkedIn and cold outreach experience - Can write personalized messaging that generates responses - Understand how to turn outbound activity into qualified pipeline - Enjoy testing, optimizing, and improving campaigns We’d love to hear from you. Apply with examples of **outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies** you’ve built or managed. **#OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #Prospecting #PipelineGeneration #RemoteJobs #GrowthMarketing** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/9A83E3ED66/apply) --- Powered by [Workable](https://www.workable.com)