# Outbound Marketing Specialist > Pavago · Pakistan (Remote) · — · Posted 2026-08-17 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Outbound Marketing Specialist (B2B Lead Generation, LinkedIn & Cold Email) – Remote | EST Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours (EST) **Location:** Remote — LATAM, South Africa, Pakistan & Eastern Europe Preferred ### **About the Role** At Pavago, one of our clients is hiring an **Outbound Marketing Specialist** to build and execute scalable B2B outbound systems targeting high-value prospects. This is a hands-on, execution-focused role centered around: - B2B lead generation - LinkedIn prospecting - Cold email outreach - Prospect research and list building - Multi-channel campaigns - Copywriting and personalization - Pipeline generation You’ll own the outbound process from **prospect identification → outreach → engagement → qualified conversation**. This role is ideal for someone who understands B2B buyer psychology, knows how to build targeted outbound campaigns, and can continuously test and improve messaging based on performance. ### **What You’ll Own** ### **B2B Outbound Strategy & Campaign Development** - Build and execute outbound strategies targeting high-ticket B2B prospects - Develop scalable outbound playbooks, sequences, and prospecting workflows - Design campaigns focused on generating qualified conversations and meetings - Define and refine Ideal Customer Profiles (ICPs) - Test different: - Audiences - Messaging angles - Offers - CTAs - Outreach sequences - Continuously improve outbound performance through structured experimentation ### **Prospect Research & List Building** Build highly targeted prospect lists using tools such as: - LinkedIn Sales Navigator - Clay - Apollo - ZoomInfo Segment prospects based on: - Industry - Company size - Geography - Job title - Seniority - Buying signals - ICP fit You’ll also: - Research companies, decision-makers, and relevant buying triggers - Enrich and validate prospect information - Maintain clean and organized prospect databases - Prioritize quality and relevance over simply maximizing list volume ### **Cold Email & Multi-Channel Outreach** - Build and manage outbound campaigns across: - Cold email - LinkedIn - Direct prospect engagement - Create personalized outreach sequences for high-value prospects - Manage follow-up cadences to maximize responses - Monitor email deliverability and campaign health - Optimize outreach based on: - Positive reply rates - Response rates - Meetings booked - Conversion rates - Use platforms such as **Smartlead, Instantly, Lemlist, Apollo, or similar outreach tools** ### **LinkedIn Outreach & Engagement** - Use LinkedIn Sales Navigator to identify and engage target prospects - Execute personalized LinkedIn outreach campaigns - Build relationships with decision-makers through thoughtful engagement - Support founder and company positioning through LinkedIn - Create content designed to attract relevant B2B audiences - Engage with target prospects and communities to increase visibility and trust - Turn LinkedIn engagement into qualified conversations and pipeline opportunities ### **Outbound Copywriting & Personalization** Write compelling copy for: - Cold emails - LinkedIn messages - Connection requests - Follow-up sequences - Campaign CTAs - Lead magnets You’ll: - Personalize messaging based on prospect context and pain points - Develop value propositions that resonate with B2B decision-makers - Test hooks, subject lines, CTAs, and positioning - Improve messaging based on real prospect responses - Balance personalization with scalable execution ### **Lead Magnets & Conversion Assets** - Develop lead magnets and value-driven assets that support outbound campaigns - Identify offers that create a compelling reason for prospects to engage - Test different conversion assets across target audiences - Improve campaign-to-conversation conversion through stronger positioning and offers ### **CRM & Pipeline Management** - Maintain accurate prospect and campaign records - Track conversations and opportunities inside CRM systems such as **HubSpot** - Document: - Outreach activity - Responses - Follow-ups - Qualified conversations - Pipeline progression - Ensure no high-potential prospect falls through the cracks - Maintain strong CRM hygiene and reporting visibility ### **Performance Tracking & Optimization** Track and optimize key outbound metrics including: - Positive reply rate - Overall response rate - Qualified conversations - Meetings booked - Outreach conversion rate - Pipeline generated - Campaign efficiency Use campaign data to: - Identify winning audiences and messaging - Improve targeting accuracy - Refine outreach sequences - Eliminate underperforming approaches - Scale successful campaigns ### **What Makes You a Strong Fit** You: - Know how to turn cold prospects into genuine B2B conversations - Understand B2B buyer psychology and sales cycles - Are highly proactive and execution-focused - Can build outbound systems without requiring step-by-step direction - Care about pipeline generated — not simply emails sent - Write persuasive, concise, personalized outreach - Think analytically and continuously test your approach - Follow up consistently without losing organization - Thrive in fast-paced, growth-focused environments - Take ownership of results from targeting through conversion ### **Required Experience & Skills** - **2+ years of experience** in: - Outbound marketing - Lead generation - SDR/BDR - Pipeline generation - B2B prospecting - Strong hands-on experience with LinkedIn outreach - Experience using tools such as: - LinkedIn Sales Navigator - Clay - Apollo - ZoomInfo - Experience building and managing cold email campaigns - Strong outbound copywriting and personalization skills - Experience executing multi-channel prospecting campaigns - Strong understanding of: - ICP development - Prospect segmentation - Outreach sequences - Lead qualification - B2B sales funnels - Analytical ability to evaluate and optimize campaign performance - Excellent written and spoken English - Ability to work independently during EST business hours - Reliable high-speed internet and professional remote work setup ### **Nice to Have** - Experience working with: - High-ticket B2B services - SaaS - Consulting - Agencies - Professional services - Hands-on experience with: - Smartlead - Instantly - Lemlist - HubSpot - Outreach automation platforms - Experience with CRM and pipeline management - Experience developing lead magnets and outbound conversion assets - Background in appointment generation or sales pipeline development - Experience building outbound systems from scratch ### **What a Typical Day Looks Like** You may spend your day: - Researching target accounts and decision-makers - Building and enriching prospect lists - Launching cold email and LinkedIn campaigns - Personalizing outreach for high-value prospects - Following up with engaged leads - Creating LinkedIn content and engaging target audiences - Reviewing response and conversion metrics - Testing new messaging and outreach angles - Updating CRM and pipeline records - Refining campaigns based on performance data **In short:** You turn targeted B2B prospects into qualified conversations, meetings, and revenue opportunities through disciplined outbound execution. ### **Key Metrics for Success** - Qualified conversations generated - Meetings booked from outbound campaigns - Positive reply rate - Prospect-to-conversation conversion rate - Pipeline generated through outbound - Prospect list quality and ICP accuracy - Email deliverability and campaign health - Follow-up consistency - CRM accuracy - Continuous improvement in campaign efficiency ### **Why This Role Stands Out** - Full ownership of B2B outbound execution - Direct impact on pipeline and revenue generation - Opportunity to build scalable outbound systems from the ground up - Hands-on exposure to modern prospecting and automation tools - High autonomy and measurable performance - Opportunity to work with high-ticket B2B prospects - Fully remote environment - Growth opportunities into: - **Senior Outbound Marketing Specialist** - **Growth Marketing Manager** - **Demand Generation Manager** - **Business Development Lead** - **Growth Lead** ### **Interview Process** 1. Initial Phone Screen 2. **Spark Hire Intro Video** 3. Video Interview with Pavago Recruiter 4. Practical Assessment – Outbound Strategy / Messaging Exercise 5. Client Interview 6. Offer & Onboarding ### **Apply Now** If you know how to **build targeted prospect lists, write compelling cold outreach, generate conversations through LinkedIn and email, and turn outbound activity into measurable B2B pipeline**, we’d love to hear from you. This is a strong opportunity for an outbound marketer who wants ownership over the complete process: **ICP → Prospecting → Outreach → Conversation → Meeting → Pipeline** **#OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #PipelineGeneration #Prospecting #GrowthMarketing #BusinessDevelopment #RemoteJobs #MarketingJobs** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/9E3297D416/apply) --- Powered by [Workable](https://www.workable.com)