# Marketing Automation Specialist

> Pavago · Philippines (Remote) · — · Posted 2026-05-11

**Workplace:** remote

## Description

### **Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM – Remote, U.S. Hours)**

### **About the Role**

We’re hiring a **Marketing Automation Specialist** to build, optimize, and scale **automated marketing campaigns, email workflows, and lead generation systems**.

This is a **hands-on, execution-focused role** where you’ll own:

-   Marketing automation workflows
-   Lead scoring & segmentation
-   Email campaign performance
-   CRM alignment with sales

If you’re strong in **HubSpot, Marketo, Pardot, or ActiveCampaign** and enjoy improving systems that directly drive **pipeline and revenue**, this role is for you.

### **What You’ll Own**

### **Marketing Automation & Workflows**

-   Build and optimize:

-   **Nurture sequences**
-   **Drip campaigns**
-   **Triggered workflows**

-   Design and implement **lead scoring models**
-   Test and troubleshoot workflow logic to ensure flawless execution

### **Email Marketing & Campaign Execution**

-   Build and launch campaigns using:

-   **HubSpot**
-   **Marketo**
-   **Pardot / Account Engagement**
-   **ActiveCampaign / Klaviyo**

-   A/B test:

-   Subject lines
-   Copy
-   CTAs

-   Ensure emails are:

-   Responsive
-   On-brand
-   Conversion-focused

### **CRM & Sales Alignment**

-   Sync automation platforms with:

-   **Salesforce**
-   **HubSpot CRM**
-   **Zoho**

-   Ensure **clean lead routing and fast handoffs**
-   Track **campaign → pipeline → revenue attribution**
-   Work closely with sales to improve lead quality

### **Data Management & Segmentation**

-   Maintain clean, organized marketing databases
-   Remove duplicates and inactive contacts
-   Build advanced segments based on:

-   Behavior
-   Industry
-   Persona
-   Lifecycle stage

-   Ensure compliance with:

-   **GDPR**
-   **CAN-SPAM**
-   **CCPA**

### **Analytics & Reporting**

-   Track key metrics:

-   Open rate
-   CTR
-   Conversions
-   Revenue impact

-   Build dashboards in:

-   **HubSpot / Marketo**
-   **Power BI / Tableau**

-   Turn data into **clear, actionable insights**

### **Optimization & Growth**

-   Continuously improve campaign performance
-   Test new workflows, targeting, and messaging
-   Stay updated on automation tools and best practices
-   Recommend system improvements to increase ROI

### **Requirements**

-   2+ years experience with:

-   **Marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign)**

-   Hands-on experience with:

-   Workflow building
-   Lead scoring
-   Email campaigns

-   Strong skills in:

-   **Excel / Google Sheets (segmentation, reporting)**

-   Understanding of:

-   Email deliverability
-   Data privacy & compliance

-   Detail-oriented with strong execution discipline
-   Comfortable working **remote in U.S. business hours**

### **Nice to Have**

-   Certifications in:

-   HubSpot / Marketo / Pardot

-   Experience with:

-   Multi-touch attribution
-   SaaS / B2B / E-commerce environments

-   Familiarity with:

-   **Zapier, APIs, integrations**

-   Experience aligning marketing automation with **sales pipeline goals**

### **Tools & Tech**

-   HubSpot / Marketo / Pardot / ActiveCampaign
-   Salesforce / HubSpot CRM / Zoho
-   Excel / Google Sheets
-   Power BI / Tableau
-   Zapier / API integrations

### **Why Join**

-   Own a critical function that directly impacts **revenue growth**
-   Work across **marketing + sales systems**
-   Build scalable automation infrastructure
-   Opportunity to grow into **Marketing Ops / Growth roles**
-   Fully remote role with structured workflows

### **What Success Looks Like**

-   High-performing automated campaigns
-   Clean, well-segmented marketing database
-   Strong **lead-to-opportunity conversion rates**
-   Reliable attribution from campaign → revenue
-   Consistent pipeline contribution from automation

### **Apply Now**

If you’re a **Marketing Automation Specialist who thrives on systems, data, and performance optimization**, we’d love to hear from you.

Apply now and help build scalable, revenue-driving marketing automation systems.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/A18D71EDB6/apply)

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