# Digital Marketing Manager > Pavago · South Africa (Remote) · — · Posted 2026-05-07 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Digital Marketing Manager (B2B)** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Eastern Time (EST) **Location:** Remote (Pakistan, LATAM, Eastern Europe Preferred) ### **About the Role** Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing, and can drive measurable business impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the complete marketing funnel — from demand generation and pipeline growth to positioning, conversion optimization, and long-term brand development. This is a high-ownership role for someone who can think strategically while also executing campaigns, managing performance, and continuously optimizing results. ### **What You’ll Own** ### **Marketing Strategy & Leadership** • Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness • Own the marketing funnel end-to-end, including demand generation, lead nurturing, and positioning • Align marketing initiatives closely with leadership and sales revenue goals • Build, manage, and mentor high-performing marketing resources, contractors, or teams • Continuously identify opportunities to improve acquisition, conversion, and retention strategies ### **Multi-Channel Campaign Management** • Lead and optimize campaigns across: • Paid media • SEO • Social media • Email marketing • Outbound campaigns • Partnerships and collaborations • Manage and allocate budgets effectively to maximize ROI and performance • Oversee campaign messaging, positioning, and creative direction across all channels • Ensure brand consistency across every customer touchpoint ### **Hands-On Execution & Optimization** • Launch and manage campaigns designed to attract, engage, and convert qualified leads • Test and experiment with new acquisition channels, messaging, and growth tactics • Optimize funnel performance using A/B testing, performance analysis, and conversion data • Collaborate with content, design, sales, and technical teams to ensure cohesive execution • Monitor pipeline quality and adjust strategies based on lead performance and revenue outcomes ### **Analytics & Performance Reporting** • Track and analyze KPIs including: • MQLs and SQLs • CAC • Marketing ROI • Traffic and conversion rates • Lead-to-opportunity conversion • Build actionable reporting dashboards and performance summaries • Present recommendations and strategic insights to leadership regularly • Use data-driven decision making to continuously improve performance across channels ### **What Makes You a Great Fit** • You connect marketing strategy directly to business growth and revenue outcomes • You are equally comfortable with strategic planning and hands-on campaign execution • You understand modern B2B growth channels, funnels, and acquisition systems • You are analytical, performance-driven, and highly adaptable • You are a strong communicator who can lead initiatives cross-functionally • You enjoy testing, learning, optimizing, and improving continuously • You thrive in entrepreneurial, fast-moving environments with high ownership ### **Required Experience & Skills** • Proven experience in B2B marketing leadership roles such as: • Head of Marketing • Growth Lead • Senior Marketing Manager • Digital Marketing Manager • Demonstrated success driving measurable growth through: • Paid advertising • Outbound campaigns • Organic marketing • Demand generation • Strong understanding of modern B2B marketing tools and platforms including: • LinkedIn Ads • Meta Ads • Google Ads • HubSpot • Outreach and analytics platforms • Strong analytical mindset and ability to make data-backed decisions • Excellent project management, communication, and leadership skills • Ability to balance strategy with execution in a hands-on environment ### **Preferred Experience** • Experience leading marketing functions for B2B service-based or professional industries • Background in ABM (Account-Based Marketing) or performance-driven demand generation • Familiarity with HubSpot, Salesforce, Marketo, or other CRM/automation systems • Experience managing cross-functional marketing teams or external contractors • Strong storytelling, positioning, and brand development capabilities ### **What a Typical Day Looks Like** A Digital Marketing Manager’s day is a combination of strategy, execution, optimization, and collaboration. You will: • Review campaign dashboards and performance metrics • Optimize paid campaigns, funnels, and lead-generation initiatives • Collaborate with sales, leadership, and creative teams on growth priorities • Launch and manage campaigns across paid and organic channels • Monitor lead flow, conversion rates, and acquisition costs • Brainstorm and test new growth opportunities and acquisition channels • Analyze results and refine targeting, messaging, and performance strategies In essence: you are the driving force behind both pipeline growth and brand visibility. ### **Key Metrics for Success** • Growth in MQLs and SQLs • Improved CAC and marketing ROI • Increased website traffic and conversion performance • Strong lead-to-opportunity conversion rates • Consistent pipeline growth and marketing contribution to revenue • Improved brand visibility, engagement, and market positioning ### **Interview Process** • Application Review • Initial Interview • Technical/Strategic Marketing Interview • Final Interview with Leadership Team • Offer & Background Verification #DigitalMarketing #B2BMarketing #GrowthMarketing #DemandGeneration #MarketingManager #RemoteJobs #PerformanceMarketing #InboundMarketing #MarketingLeadership #RemoteWork ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/A6320623DD/apply) --- Powered by [Workable](https://www.workable.com)