# Marketing Automation Specialist

> Pavago · Colombia (Remote) · — · Posted 2026-05-11

**Workplace:** remote

## Description

### **Marketing Automation Specialist (HubSpot, Marketo, Email Automation, CRM – Remote, U.S. Hours)**

### **About the Role**

We’re hiring a **Marketing Automation Specialist** to build and optimize **automated marketing campaigns, workflows, and lead management systems**.

In this role, you’ll design **nurture sequences, email campaigns, and lead scoring models** while ensuring seamless alignment between marketing and sales.

If you’re experienced with **HubSpot, Marketo, or similar platforms**, and enjoy combining **data, automation, and campaign execution**, this role is for you.

### **Responsibilities**

### **Automation Workflows**

-   Build and optimize **nurture sequences, drip campaigns, and triggered workflows**
-   Implement and refine **lead scoring models**
-   Test workflows to ensure **accurate triggers, logic, and execution**

### **Email Marketing**

-   Create, test, and deploy campaigns using:

-   **HubSpot**
-   **Marketo**
-   **Pardot**
-   **ActiveCampaign**
-   **Klaviyo**

-   Run **A/B tests** on subject lines, content, and CTAs
-   Ensure emails are **responsive, accessible, and on-brand**

### **CRM & Sales Alignment**

-   Integrate automation platforms with **CRMs (Salesforce, HubSpot CRM, Zoho)**
-   Ensure proper **lead routing and handoff to sales teams**
-   Track **campaign attribution from engagement to revenue**

### **Data Management & Segmentation**

-   Maintain clean, accurate **lead databases**
-   Segment audiences by **persona, behavior, industry, and geography**
-   Ensure compliance with:

-   **GDPR**
-   **CAN-SPAM**
-   **CCPA**

### **Analytics & Reporting**

-   Monitor campaign performance:

-   Open rates
-   CTR
-   Conversion rates
-   Revenue impact

-   Build dashboards in **HubSpot, Marketo, Power BI, or Tableau**
-   Deliver **actionable insights and recommendations**

### **Continuous Improvement**

-   Stay updated on **automation tools and best practices**
-   Identify and implement improvements to increase **ROI and efficiency**

### **Requirements**

-   2+ years of experience with **marketing automation platforms** (HubSpot, Marketo, Pardot, ActiveCampaign)
-   Hands-on experience building:

-   **Workflows**
-   **Lead scoring models**
-   **Email campaigns**

-   Strong proficiency in **Excel or Google Sheets**
-   Understanding of **email compliance and data privacy regulations**
-   Strong analytical, organizational, and problem-solving skills
-   Comfortable working **remote during U.S. business hours**

### **Nice to Have**

-   Certifications in **HubSpot, Marketo, or Pardot**
-   Experience with **multi-touch attribution models**
-   Background in **SaaS, e-commerce, or B2B services**
-   Experience integrating tools using **APIs or Zapier**

### **Tools & Tech**

-   HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo
-   Salesforce / HubSpot CRM / Zoho
-   Excel / Google Sheets
-   Power BI / Tableau
-   Automation and integration tools

### **Why Join**

-   Own and optimize **marketing automation systems end-to-end**
-   Direct impact on **lead generation, pipeline, and revenue growth**
-   Work at the intersection of **marketing, data, and sales operations**
-   Opportunity to test, build, and scale automation strategies
-   Fully remote role with strong ownership

### **What Success Looks Like**

-   Strong campaign performance (**open rates, CTR, conversions**)
-   Increased **MQL-to-opportunity conversion rates**
-   Clear attribution of **pipeline and revenue to campaigns**
-   Clean, compliant, and well-segmented database
-   Continuous improvements in automation efficiency and ROI

### **Apply Now**

If you’re a **Marketing Automation Specialist who can build workflows, optimize campaigns, and drive measurable growth**, we’d love to hear from you.

Apply now and help scale high-performing, data-driven marketing systems.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/A76B320EAF/apply)

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