# Product Marketing & GTM Lead > Pavago · Pakistan (Remote) · — · Posted 2026-06-22 **Workplace:** remote ## Description ### **Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy** **Location:** Remote **Job Type:** Full-Time **Working Hours:** U.S. Client Business Hours ### **About the Role** Our client is seeking a highly entrepreneurial Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products. This is a high-impact, startup-style role for someone who thrives in early-stage environments and knows how to take products from concept to market. As the first GTM hire, you’ll be responsible for building and executing launch strategies, acquiring early users, developing positioning and messaging, driving demand generation, and creating scalable growth systems. This is a hands-on execution role. You’ll be expected to build campaigns, write copy, conduct outreach, launch products, and iterate quickly based on feedback and performance data. You’ll lead the launch of Product A first, then leverage insights and proven processes to successfully launch Product B. ### **Key Responsibilities** ### **Go-to-Market Strategy & Product Launch** - Own the end-to-end go-to-market strategy for multiple SaaS products. - Develop launch plans, positioning, messaging, acquisition strategies, and onboarding experiences. - Execute product launches from planning through post-launch optimization. - Continuously refine launch strategies based on customer feedback and performance metrics. - Apply lessons learned from one launch to improve future product rollouts. ### **Beta User Acquisition & Early Growth** - Identify, recruit, and onboard beta users for product validation. - Execute outbound outreach through LinkedIn, email, online communities, partnerships, and founder networks. - Build relationships with early adopters and collect actionable feedback. - Develop systems for beta engagement, activation, and retention. ### **Positioning, Messaging & Product Marketing** - Develop clear product positioning and differentiated messaging. - Create messaging frameworks tailored to target audiences, pain points, and use cases. - Test and optimize messaging based on customer feedback and market response. - Ensure consistency across all marketing and customer-facing channels. ### **Launch Campaigns & Growth Marketing** - Build and manage: - Landing pages - Product launch campaigns - Email sequences - Waitlists - Onboarding flows - Product announcements - Write compelling copy for campaigns, landing pages, emails, and user onboarding experiences. - Coordinate launch activities with stakeholders and external partners. ### **Process Development & Documentation** - Document launch strategies, campaign learnings, messaging tests, and acquisition insights. - Build repeatable GTM playbooks and scalable growth processes. - Improve launch efficiency and execution over time. ### **Requirements** ### **Required Experience** - 4–8 years of experience in: - Product Marketing - Demand Generation - Growth Marketing - Go-to-Market Strategy - Product Launches - Proven experience launching at least one B2B SaaS product from concept to market. - Experience working as an early-stage startup team member (employee #1–5 preferred). ### **Core Skills** - Strong hands-on execution across: - Product launches - Growth campaigns - Copywriting - Outbound outreach - Demand generation - Experience building scalable launch systems, playbooks, and growth processes. - Strong project management and prioritization skills. - Excellent written and verbal communication skills. ### **Nice to Have** - Experience in venture-backed or high-growth startups. - Familiarity with Product-Led Growth (PLG) strategies. - Experience working directly with founders and executive teams. - Exposure to: - User onboarding - Lifecycle marketing - Community-led growth - SaaS growth loops - Experience with tools such as: - HubSpot - Apollo - Webflow - Notion - Google Analytics 4 (GA4) - Mixpanel ### **What Makes You a Great Fit** - Thrive in fast-paced startup environments. - Comfortable operating with ambiguity and limited structure. - Strong balance of strategic thinking and hands-on execution. - Naturally proactive, resourceful, and ownership-driven. - Excellent storyteller and communicator. - Bias toward action, experimentation, and rapid iteration. ### **What a Typical Day Looks Like** - Build and refine GTM and launch plans. - Conduct outreach to prospective beta users and strategic partners. - Write launch messaging, onboarding emails, and landing page copy. - Analyze campaign performance and customer feedback. - Test acquisition channels, onboarding flows, and positioning strategies. - Coordinate launch activities and timelines. - Document learnings and optimize future launch systems. **In short:** You’ll own the strategy and execution required to successfully launch and grow SaaS products from the ground up. ### **Key Performance Indicators (KPIs)** - Beta user acquisition and activation. - Product launch execution against timelines. - User engagement and onboarding conversion rates. - Landing page and campaign conversion performance. - Speed of testing, iteration, and implementation. - Growth efficiency across acquisition channels. ### **Why Join?** - Own GTM strategy and execution from day one. - Launch multiple SaaS products from the ground up. - Work directly with startup leadership. - Shape long-term growth systems and infrastructure. - High-visibility role with significant impact on company growth. - Career progression opportunities into: - Head of Growth - GTM Director - VP of Marketing - Startup Growth Leadership ### **Interview Process** 1. Initial Phone Screen 2. Video Interview with Pavago Recruiter 3. Client Interview with Marketing Leadership 4. Offer & Background Verification ### **Apply Now** If you enjoy building products from zero to launch, thrive in startup environments, and love combining strategy with hands-on execution, we’d love to hear from you. ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/A923DA9976/apply) --- Powered by [Workable](https://www.workable.com)