# Marketing Automation Specialist

> Pavago · Pakistan (Remote) · — · Posted 2026-05-01

**Workplace:** remote

## Description

### **Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM) – Remote | U.S. Hours**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. business hours (flexible for launches and reporting cycles)

### **About the Role**

We’re hiring a **Marketing Automation Specialist** to build, optimize, and scale **automated marketing campaigns, email workflows, and lead generation systems**.

This is a **hands-on, execution-focused role** where you will:

-   Build and manage automation workflows
-   Own lead scoring and segmentation
-   Execute and optimize email campaigns
-   Align marketing systems with sales outcomes

If you have experience with **HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo** and enjoy improving systems that directly drive **pipeline and revenue**, this role is for you.

### **What You’ll Do**

### **Marketing Automation & Workflows**

-   Build and optimize:

-   Nurture sequences
-   Drip campaigns
-   Triggered workflows

-   Design and implement **lead scoring models**
-   Test and troubleshoot workflow logic to ensure seamless execution

### **Email Marketing & Campaign Execution**

-   Design, build, and deploy campaigns using:

-   HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo

-   A/B test subject lines, copy, CTAs, and send times
-   Ensure email templates are:

-   Responsive
-   On-brand
-   Conversion-focused

### **CRM & Sales Alignment**

-   Sync automation platforms with:

-   Salesforce, HubSpot CRM, or Zoho

-   Ensure accurate **lead routing and fast handoffs**
-   Collaborate with sales to improve lead quality
-   Track **campaign-to-revenue attribution**

### **Data Management & Segmentation**

-   Maintain clean and organized databases
-   Remove duplicates and inactive contacts
-   Segment audiences by:

-   Persona
-   Industry
-   Behavior
-   Lifecycle stage

-   Ensure compliance with:

-   GDPR, CAN-SPAM, CCPA

### **Analytics & Reporting**

-   Track and analyze:

-   Open rates
-   CTR
-   Conversions
-   Revenue impact

-   Build dashboards using:

-   HubSpot, Marketo, Power BI, or Tableau

-   Present insights with clear recommendations

### **Continuous Optimization**

-   Monitor performance and improve campaigns
-   Test new workflows, targeting, and messaging
-   Stay updated on automation tools and best practices
-   Recommend system improvements to increase ROI

### **What Makes You a Great Fit**

-   Strong balance of **technical execution + marketing creativity**
-   Data-driven with a focus on performance and results
-   Highly organized and detail-oriented
-   Proactive problem-solver who improves systems continuously
-   Comfortable working cross-functionally with marketing and sales

### **Requirements**

-   2+ years experience with marketing automation platforms:

-   HubSpot, Marketo, Pardot, ActiveCampaign, or similar

-   Hands-on experience with:

-   Workflow creation
-   Lead scoring
-   Email campaigns

-   Strong Excel / Google Sheets skills (segmentation, reporting)
-   Understanding of email compliance and data privacy
-   Ability to work remotely during U.S. business hours

### **Nice to Have**

-   Certifications in HubSpot, Marketo, or Pardot
-   Experience with multi-touch attribution
-   Background in SaaS, e-commerce, or B2B marketing
-   Experience with integrations (Zapier, APIs)

### **Tools & Tech**

-   HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo
-   Salesforce / HubSpot CRM / Zoho
-   Excel / Google Sheets
-   Power BI / Tableau
-   Zapier / API integrations

### **What Success Looks Like**

-   High-performing automated campaigns
-   Strong lead-to-opportunity conversion rates
-   Clean, well-segmented marketing database
-   Reliable attribution from campaigns to revenue
-   Consistent pipeline contribution from marketing automation

### **Interview Process**

-   Initial Phone Screen
-   Video Interview with Pavago Recruiter
-   Practical Task (workflow or segmentation exercise)
-   Client Interview
-   Offer & Background Verification

### **Apply Now**

If you’re a **Marketing Automation Specialist who thrives on building systems, optimizing campaigns, and driving measurable growth**, we’d love to hear from you.

Apply now and help build scalable, high-performing marketing automation systems

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/B7C8B368B4/apply)

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