# Outbound Marketing Specialist > Pavago · Kenya (Remote) · — · Posted 2026-05-07 **Workplace:** remote **Department:** Candidate Sourcing ## Description ### **Outbound Marketing Specialist** **Type:** Full-Time Remote | Working Hours: U.S. Business Hours (EST) ### **About This Opportunity:** Join a growing business as their Outbound Marketing Specialist and take ownership of building outbound systems that generate real B2B pipeline opportunities. This is a hands-on, execution-focused role for someone who understands outbound prospecting, LinkedIn engagement, cold outreach, and high-ticket B2B lead generation. You’ll be responsible for identifying the right prospects, creating compelling outreach campaigns, and turning conversations into qualified sales opportunities. We’re looking for someone proactive, organized, data-driven, and highly comfortable owning outbound execution from research and messaging to engagement and optimization. If you enjoy outbound marketing, prospecting, LinkedIn outreach, copywriting, pipeline generation, and performance optimization — this role is for you. ### **What You’ll Do:** • Build and execute outbound marketing campaigns targeting high-ticket B2B prospects • Develop scalable outbound prospecting systems and outreach playbooks • Research and build targeted lead lists using Sales Navigator, Apollo, Clay, ZoomInfo, or similar tools • Identify ideal customer profiles (ICPs) and segment prospects strategically • Execute multi-channel outreach campaigns across LinkedIn, email, and cold outreach channels • Write personalized outreach messaging designed to generate qualified conversations • Create LinkedIn content and thought leadership posts to support outbound engagement • Engage with prospects and build relationships through consistent follow-up • Monitor response rates, engagement metrics, and outreach performance • Optimize targeting, messaging, and campaign structure based on performance data • Build lead magnets and outbound content assets to improve conversion rates • Maintain organized prospect databases, campaign trackers, and outreach systems • Collaborate with leadership and sales teams to improve outbound strategy and pipeline generation ### **What You Bring:** • 2+ years experience in B2B outbound marketing, lead generation, SDR, or outbound prospecting roles • Strong experience with LinkedIn outreach and B2B prospect engagement • Hands-on experience using tools such as Sales Navigator, Apollo, Clay, ZoomInfo, or similar platforms • Strong copywriting ability for outbound messaging, email campaigns, and LinkedIn outreach • Experience building and managing multi-channel outbound campaigns • Strong understanding of B2B buyer psychology and high-ticket sales cycles • Analytical mindset with ability to track, measure, and optimize campaign performance • Excellent written and spoken English communication skills • Highly organized, proactive, and execution-focused approach to work • Comfortable working independently in remote environments ### **Nice to Have:** • Experience working with high-ticket B2B service businesses or agencies • Familiarity with CRM systems and outbound automation tools • Experience supporting pipeline generation and appointment setting • Experience creating lead magnets or outbound content assets • Background in startup or fast-growing business environments ### **Key Success Metrics:** • Number of qualified conversations and meetings generated • Outreach response and engagement rates • Pipeline opportunities created from outbound campaigns • Prospect targeting accuracy and lead quality • Effectiveness of outreach messaging and personalization • Consistent outbound execution and campaign optimization ### **Why You’ll Love This Role:** • High-ownership role with direct impact on business growth and pipeline generation • Opportunity to build and optimize outbound systems from the ground up • Fully remote flexibility with strong autonomy and execution ownership • Work closely with leadership on growth and lead generation initiatives • Exposure to outbound strategy, LinkedIn marketing, copywriting, and pipeline development • Long-term growth opportunity within outbound marketing and business development **Ready to generate pipeline through outbound marketing and high-converting outreach?** Apply now with examples of campaigns, prospecting systems, or outreach strategies you’ve built or managed. #OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #RemoteWork #PipelineGeneration ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/BB8009F206/apply) --- Powered by [Workable](https://www.workable.com)