# Inbound Marketing Manager

> Pavago · Kenya (Remote) · — · Posted 2026-06-02

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Inbound Marketing Manager (B2B Pipeline & Demand Generation)**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

-   Creating high-performing LinkedIn content
-   Driving meaningful audience engagement
-   Turning conversations into qualified pipeline
-   Building repeatable inbound growth systems

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

### **What You’ll Own**

### **Content-Driven Lead Generation (Primary Focus)**

-   Create and manage high-performing:

-   LinkedIn posts
-   Carousels
-   Hooks
-   Content campaigns

-   Develop content angles that attract:

-   Founders
-   Decision-makers
-   High-intent B2B buyers

-   Continuously test and optimize content based on:

-   Reach
-   Engagement
-   Conversations
-   Pipeline impact

-   Build content strategies designed to generate inbound demand

### **Content → Conversation → Pipeline**

-   Turn:

-   Likes
-   Comments
-   Profile views
-   Inbound engagement  
    into meaningful conversations

-   Initiate natural, value-driven DMs based on user intent
-   Qualify prospects and move them into the sales pipeline
-   Build repeatable inbound workflows that generate qualified opportunities

### **Audience Engagement & Lead Nurturing**

-   Engage consistently with prospects through:

-   Comments
-   DMs
-   Ongoing conversations

-   Build long-term relationships with leads and decision-makers
-   Nurture inbound prospects through:

-   Thoughtful follow-ups
-   Educational content
-   Strategic messaging

-   Maintain a non-salesy, trust-driven communication style

### **Funnel & Conversion Optimization**

-   Build simple inbound funnels: **Content → Engagement → Conversation → Call**
-   Develop:

-   Lead magnets
-   Nurture flows
-   Conversion paths

-   Optimize conversion rates across each funnel stage
-   Improve content performance using data-driven insights

### **Sales & Founder Collaboration**

-   Work closely with the founder to improve lead quality and conversion
-   Share insights regarding:

-   Audience behavior
-   Objections
-   Messaging
-   Content performance

-   Optionally support early-stage sales conversations where needed

### **Required Experience & Skills**

-   2+ years of experience in:

-   Inbound marketing
-   Content-led lead generation
-   Organic B2B growth

-   Strong experience growing and managing LinkedIn content
-   Proven ability to generate:

-   Inbound leads
-   Booked calls
-   Pipeline through content

-   Excellent copywriting and messaging skills
-   Strong understanding of B2B sales cycles and buyer psychology
-   Ability to connect content performance directly to business outcomes

### **What Makes You a Great Fit**

-   You know how to turn content into pipeline — not just engagement
-   You understand inbound marketing systems and buyer journeys
-   You think in:

-   Funnels
-   Conversion paths
-   Lead quality

-   You are both:

-   Creative with content
-   Analytical with performance

-   You take ownership of:

-   Leads
-   Conversations
-   Pipeline growth

-   You understand how to build trust-based relationships through content

### **Ideal Experience**

-   Personal brand growth experience on LinkedIn
-   Experience generating inbound pipeline for:

-   B2B agencies
-   SaaS companies
-   Consulting firms
-   Service businesses

-   Familiarity with:

-   LinkedIn analytics
-   CRM systems
-   Content performance tracking

-   Experience using AI tools such as:

-   ChatGPT
-   Claude  
    for:
-   Ideation
-   Research
-   Content optimization

### **What a Typical Day Looks Like**

Your day may include:

-   Writing and scheduling LinkedIn content
-   Reviewing engagement and content performance metrics
-   Responding to comments and engaging with prospects
-   Starting conversations through thoughtful DMs
-   Qualifying inbound opportunities and routing leads
-   Building or refining inbound funnels
-   Collaborating with the founder on messaging and pipeline quality
-   Testing new hooks, content angles, and lead-generation ideas

**In short:**  
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

### **Key Metrics for Success (KPIs)**

-   Qualified inbound leads generated
-   Conversations started from content engagement
-   Pipeline contribution and booked calls
-   LinkedIn content performance and engagement quality
-   Funnel conversion rates
-   Audience growth and relationship quality

### **Why This Role Stands Out**

-   Direct ownership over inbound pipeline generation
-   High-impact role tied directly to business growth
-   Work closely with the founder on strategy and execution
-   Creative freedom with measurable performance ownership
-   Opportunity to build scalable inbound systems from the ground up
-   Remote flexibility with strong long-term growth potential

### **Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **Apply Now**

If you:

-   Know how to generate pipeline through content
-   Understand LinkedIn-driven B2B growth
-   Enjoy turning engagement into real business opportunities

We’d love to hear from you.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/C1BD33CF0F/apply)

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