# Inbound Marketer

> Pavago · Kenya (Remote) · — · Posted 2026-05-11

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Inbound Marketer (SEO, Content Marketing, Lead Generation – Remote, U.S. Hours)**

### **About the Role**

We’re hiring an **Inbound Marketer** to build and scale **content-driven marketing systems that generate traffic, leads, and conversions**.

This role goes beyond SEO — you’ll create **high-quality content, lead magnets, and conversion assets**, while distributing them across the right channels to drive measurable growth.

If you understand **search intent, inbound funnels, and content that actually converts**, this role is for you.

### **Responsibilities**

### **Content Creation & Optimization**

-   Create **high-quality, value-driven content** that builds authority and drives engagement
-   Write and optimize:

-   **SEO blogs**
-   Website pages
-   Inbound assets

-   Optimize content for:

-   **Search engines (SEO)**
-   **AI-driven discovery (LLMs, AI search, featured snippets)**

-   Develop **conversion-focused landing pages**

### **Inbound Marketing Execution**

-   Execute inbound strategies across:

-   **SEO and content marketing**
-   **Lead magnets (guides, checklists, playbooks)**
-   **Social media distribution**
-   **Website and landing page experiences**

-   Align **content, distribution, and conversion** across the funnel

### **Lead Magnets & Conversion Assets**

-   Plan and create **lead magnets that capture demand**
-   Write:

-   CTAs
-   Gated content copy
-   Thank-you pages
-   Follow-up flows

-   Collaborate with design and marketing teams to improve **conversion rates**

### **Research & Strategy**

-   Conduct research on:

-   Target audiences
-   Competitors
-   Industry trends

-   Identify **content gaps and growth opportunities**
-   Develop strong **content angles and inbound campaigns**
-   Stay updated on:

-   SEO trends
-   AI search evolution
-   Content distribution strategies

### **Analytics & Performance**

-   Monitor performance using:

-   **Google Search Console (GSC)**
-   **Google Analytics 4 (GA4)**
-   **SEMrush / Ahrefs**

-   Analyze:

-   Traffic
-   Engagement
-   Conversions

-   Optimize content based on **data and outcomes (not vanity metrics)**

### **Requirements**

-   Proven experience in:

-   **Inbound marketing**
-   **Content marketing or content writing**

-   Strong understanding of:

-   **SEO and search intent**
-   **Inbound funnels and lead generation**

-   Ability to create **high-value, conversion-focused content**
-   Experience with:

-   **GSC, GA4, SEMrush, Ahrefs (or similar tools)**

-   Excellent written **English communication and storytelling skills**
-   Portfolio showcasing **results-driven content or inbound work**
-   Understanding of how **AI is changing search and content discovery**
-   Familiarity with **social media as a distribution channel**
-   Comfortable working **remote during U.S. business hours**

### **Nice to Have**

-   Agency experience
-   Experience building or scaling **lead magnets**
-   Advanced knowledge of **content distribution strategies**
-   Deeper experience with **AI-driven content optimization**

### **Tools & Tech**

-   Google Search Console (GSC)
-   Google Analytics 4 (GA4)
-   SEMrush / Ahrefs
-   Content and SEO tools
-   Social media platforms

### **Why Join**

-   Own and scale **inbound marketing systems end-to-end**
-   Work on **high-impact content that drives real business outcomes**
-   Opportunity to experiment with **AI-driven content and search trends**
-   Collaborate with a performance-focused marketing team
-   Fully remote role with strong ownership

### **What Success Looks Like**

-   Consistent growth in **organic traffic and qualified leads**
-   High-performing **content that converts (not just ranks)**
-   Effective lead magnets driving **pipeline growth**
-   Data-driven improvements in **engagement and conversion rates**
-   Clear alignment between **content, distribution, and revenue impact**

### **Apply Now**

If you’re an **Inbound Marketer who can create high-quality content, drive organic growth, and convert traffic into leads**, we’d love to hear from you.

Apply now and help build scalable, high-performing inbound marketing systems

#LI-AG1

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/C40797BB27/apply)

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