# Paid Ads Specialist

> Pavago · South Africa (Remote) · — · Posted 2026-08-12

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Paid Ads Specialist – Performance Marketing**

**Full-Time | Remote | U.S. Business Hours**

### **About the Role**

At Pavago, one of our clients is hiring a **Paid Ads Specialist** to manage and optimize performance marketing campaigns across **Google Ads, Meta Ads, and LinkedIn Ads**.

This is a hands-on role focused on **lead generation, conversions, ROAS, CPA, and scalable growth**. You’ll own campaigns from setup and targeting through testing, optimization, tracking, and reporting.

We’re looking for someone who understands the numbers behind paid media and knows how to turn campaign data into better performance.

### **What You’ll Do**

### **Paid Media Management**

-   Build, launch, and manage campaigns across **Google, Facebook/Instagram, and LinkedIn**
-   Conduct keyword, audience, competitor, and targeting research
-   Manage campaign budgets and allocate spend based on performance
-   Use campaign types such as **Search, Display, Performance Max, remarketing, and paid social**

### **Campaign Optimization**

-   Monitor and optimize **ROAS, CPA, CPC, CTR, conversion rates, and lead volume**
-   Run structured A/B tests across:

-   Ad copy and creative
-   Audiences and targeting
-   Landing pages
-   Bidding strategies

-   Identify underperforming campaigns and implement improvements
-   Scale winning campaigns while maintaining efficiency

### **Tracking & Analytics**

-   Configure and monitor conversion tracking using **Google Analytics (GA4) and Google Tag Manager**
-   Analyze performance across the full acquisition funnel
-   Prepare clear weekly/monthly performance reports
-   Translate campaign data into actionable recommendations

### **Creative & Funnel Collaboration**

-   Work with design and content teams on ad creative and messaging
-   Recommend landing page and funnel improvements
-   Align paid acquisition campaigns with broader marketing goals

### **What We’re Looking For**

-   Proven experience managing **Google Ads and Meta Ads**
-   Strong understanding of **PPC, paid social, conversion tracking, attribution, and remarketing**
-   Hands-on experience with **Google Analytics and Google Tag Manager**
-   Strong understanding of metrics including **ROAS, CPA, CPC, CTR, and conversion rate**
-   Experience managing and optimizing advertising budgets
-   Strong analytical and data-driven decision-making skills
-   Excellent communication and organization
-   Availability during **U.S. business hours**

### **Nice to Have**

-   Experience with **LinkedIn Ads, YouTube Ads, or TikTok Ads**
-   Landing page and conversion rate optimization experience
-   Experience with **Performance Max, automation, scripts, and dynamic campaigns**
-   Multi-touch attribution knowledge
-   Experience scaling successful lead-generation campaigns

### **What Success Looks Like**

-   Improved **ROAS and CPA**
-   Consistent growth in qualified leads and conversions
-   Efficient allocation of advertising budgets
-   Accurate conversion tracking and reporting
-   Strong testing cadence and continuous campaign improvement
-   Clear, actionable performance insights

### **Why Join?**

-   Fully remote
-   High ownership over paid acquisition
-   Direct impact on **leads, revenue, and growth**
-   Opportunity to manage campaigns across multiple advertising platforms
-   Data-driven environment where testing and experimentation are encouraged
-   Growth opportunities within **Performance Marketing and Growth Marketing**

### **Interview Process**

1.  Application Review
2.  **Spark Hire Intro Video**
3.  Paid Media / Performance Marketing Interview
4.  Practical Campaign Exercise
5.  Client Interview
6.  Offer & Onboarding

### **What Happens After You Apply**

Qualified applicants will receive an email invitation from **Spark Hire** to complete a short Intro Video. This helps us learn more about your **paid advertising experience, communication skills, campaign management background, and approach to performance optimization**.

Please check your inbox and spam/junk folder for the invitation.

### **Apply Now**

If you have hands-on experience with **Google Ads and Meta Ads**, understand how to improve **ROAS, CPA, and conversions**, and enjoy testing and scaling performance campaigns, we’d love to hear from you.

**#PaidAds #PPC #GoogleAds #MetaAds #PerformanceMarketing #DigitalMarketing #LinkedInAds #MediaBuyer #PaidMedia #RemoteJobs**

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/C55743F7CD/apply)

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