# Digital Marketing Specialist

> Pavago · Kenya (Remote) · — · Posted 2026-05-04

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

We’re hiring a **Digital Marketing Specialist** to **run and optimize campaigns across paid, social, and organic channels**.

This is a **hands-on execution role** — not strategy-only.

You will:

-   Manage and scale paid campaigns
-   Drive engagement across social platforms
-   Improve SEO and organic visibility

**If you’re someone who lives in dashboards, tests constantly, and improves performance over time — this role is built for you.**

### **What You’ll Own**

### **1\. Google Ads & Paid Search (Primary Focus)**

-   Manage campaigns in Google Ads:

-   Search
-   Display
-   Remarketing

-   Conduct keyword research and structure campaigns
-   Write high-converting ad copy
-   Optimize:

-   CPC
-   CTR
-   Conversions
-   ROAS

-   Manage budgets and bidding strategies
-   Identify and execute performance improvements

### **2\. Social Media Engagement & Execution**

-   Manage daily engagement on:

-   Instagram
-   Facebook
-   LinkedIn

-   Respond to comments and messages
-   Support:

-   Content scheduling
-   Caption writing
-   Post optimization

-   Track engagement metrics and growth

### **3\. SEO & Organic Growth**

-   Conduct keyword research using:

-   SEMrush

-   Optimize:

-   Metadata
-   Content
-   Internal linking

-   Support technical SEO improvements
-   Track:

-   Rankings
-   Organic traffic

-   Identify content gaps and opportunities

### **4\. Reporting & Performance Tracking**

-   Track performance across:

-   Paid
-   Social
-   Organic

-   Analyze data using:

-   Google Analytics 4

-   Prepare reports with:

-   Insights
-   Recommendations

-   Maintain clean documentation of campaign updates

### **What Makes You a Strong Fit**

-   You are execution-focused (you actually run campaigns)
-   You make decisions based on data, not guesswork
-   You’re comfortable managing multiple campaigns
-   You continuously test and optimize
-   You balance:

-   Performance (numbers)
-   Creativity (copy/content)

### **Requirements (Must-Have)**

-   3+ years hands-on experience with:

-   Google Ads

-   3+ years managing social media platforms
-   Proven SEO experience using:

-   SEMrush or similar

-   Strong understanding of:

-   CPC
-   CTR
-   Conversions
-   ROAS

-   Experience with:

-   Google Analytics 4

-   Strong written communication skills
-   Ability to work independently in a remote environment

### **Nice to Have**

-   Experience managing multiple client accounts
-   Exposure to:

-   E-commerce
-   SaaS
-   B2B marketing

-   Experience with:

-   A/B testing frameworks
-   Conversion optimization

-   Familiarity with content marketing workflows

### **What a Typical Day Looks Like**

-   Review campaign performance and metrics
-   Optimize Google Ads campaigns
-   Respond to social media engagement
-   Update SEO content and keyword strategy
-   Analyze data and identify improvements
-   Prepare reports and recommendations

**In short:**  
You continuously improve **traffic, engagement, and conversions across channels.**

### **Key Metrics (KPIs)**

-   Improved Google Ads performance (CPC, CTR, ROAS)
-   Growth in social engagement
-   Increase in organic traffic and rankings
-   Accuracy and clarity of reporting
-   Consistent campaign optimization

### **Why This Role Stands Out**

-   True multi-channel ownership (paid + social + SEO)
-   Execution-focused (no fluff, real impact)
-   Opportunity to work across growth channels
-   Clear performance-driven environment
-   Growth into:

-   Performance Marketing Manager
-   Growth Lead

### **Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **Apply Now**

If you’re someone who enjoys **running campaigns, improving performance, and working across multiple marketing channels**, this is a strong opportunity to step into a **high-impact digital marketing role**.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/CC26397E8A/apply)

---
Powered by [Workable](https://www.workable.com)