# LinkedIn Ads Specialist

> Pavago · Kenya (Remote) · — · Posted 2026-05-01

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **LinkedIn Ads Specialist (Paid Social, Campaign Manager, B2B Lead Generation – Remote, EST Hours)**

### **About the Role**

We’re hiring a **LinkedIn Ads Specialist** to manage and optimize **high-performing LinkedIn advertising campaigns** across multiple client accounts.

You’ll oversee **campaign strategy, execution, optimization, and reporting** for a portfolio of 10–15 clients — with a clear focus on **driving leads, improving CPL, and maximizing ROI**.

If you’re experienced in **LinkedIn Campaign Manager, B2B lead generation, and performance optimization**, this role is for you.

### **Responsibilities**

### **Campaign Strategy & Execution**

-   Plan, build, and manage **LinkedIn Ads campaigns** across multiple client accounts
-   Conduct **audience research and targeting strategy** development
-   Test and optimize **ad creatives, formats, and messaging**
-   Align campaigns with client goals, budgets, and KPIs

### **Performance Monitoring & Optimization**

-   Monitor campaigns daily and make **data-driven optimizations**
-   Adjust **bids, budgets, targeting, and creatives** to improve performance
-   Analyze campaign data to identify trends and opportunities
-   Continuously improve **CPL, ROAS, and lead quality**

### **Reporting & Analytics**

-   Prepare **weekly and monthly performance reports**
-   Provide clear insights, recommendations, and next steps
-   Track key metrics:

-   Lead volume and quality
-   Cost per lead (CPL)
-   Return on ad spend (ROAS)

### **Client Collaboration & Communication**

-   Work closely with clients to understand **objectives and expectations**
-   Provide strategic recommendations to improve campaign results
-   Communicate performance updates in a **clear and professional manner**

### **Continuous Improvement**

-   Stay updated on **LinkedIn Ads features, tools, and best practices**
-   Test new strategies, formats, and targeting approaches
-   Suggest improvements to enhance overall campaign performance

### **Requirements**

-   Proven experience managing **LinkedIn Ads campaigns**
-   Strong proficiency with **LinkedIn Campaign Manager**
-   Experience managing **multiple accounts or clients simultaneously**
-   Strong analytical skills with the ability to turn data into insights
-   Excellent communication and presentation skills
-   High attention to detail and organizational skills
-   Comfortable working **remote during EST hours**

### **Nice to Have**

-   2+ years of experience in **digital advertising (LinkedIn Ads preferred)**
-   Experience with other platforms (Google Ads, Meta Ads, etc.)
-   Experience in **client-facing roles**
-   Bachelor’s degree in **Marketing, Business, or related field** (preferred)

### **Tools & Tech**

-   LinkedIn Campaign Manager
-   Analytics and reporting tools
-   Paid media platforms (as applicable)

### **Why Join**

-   Manage and scale **LinkedIn Ads campaigns across multiple clients**
-   Work in a **performance-driven, data-focused environment**
-   Direct impact on **lead generation and client growth**
-   Opportunity to deepen expertise in **B2B paid social advertising**
-   Fully remote role with strong ownership and autonomy

### **What Success Looks Like**

-   Consistent growth in **lead volume and quality**
-   Improved **CPL and ROAS across campaigns**
-   High client satisfaction and retention
-   Timely delivery of reports and campaign updates
-   Continuous performance improvements across accounts

### **Apply Now**

If you’re a **LinkedIn Ads Specialist who can execute, optimize, and scale high-performing campaigns**, we’d love to hear from you.

Apply now and drive measurable results across multiple client accounts.

#LI-AG1

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/D23FA388A9/apply)

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