# Digital Marketing Specialist

> Pavago · Panama (Remote) · — · Posted 2026-05-19

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **🚀 Performance Marketing Specialist (Google Ads, SEO & Paid Media) – Remote**

**Full-Time | Remote | U.S. Business Hours**

### **💼 About the Role**

We’re hiring a performance-driven **Digital Marketing Specialist** to manage and optimize campaigns across **Google Ads, PPC, SEO, paid media, and social media channels**.

This is a hands-on execution role focused on:  
✅ lead generation  
✅ paid advertising optimization  
✅ SEO growth  
✅ conversion improvement  
✅ social media engagement  
✅ campaign performance scaling

You’ll have direct ownership over:

-   Google Ads campaigns
-   PPC and paid search performance
-   SEO optimization
-   social media growth
-   performance tracking and reporting
-   campaign testing and optimization

If you enjoy improving:  
CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit.

### **🔥 What You’ll Own**

### **Google Ads, PPC & Paid Media (Primary Focus)**

-   Build, manage, and optimize campaigns across:

-   Google Search Ads
-   Display Ads
-   Remarketing
-   Performance Max (PMax)

-   Conduct:

-   keyword research
-   audience targeting
-   campaign structuring

-   Write and test:

-   ad copy
-   headlines
-   CTAs
-   creative variations

-   Optimize:

-   CPC
-   CTR
-   CPA
-   conversions
-   ROAS

-   Manage:

-   budgets
-   bidding strategies
-   campaign scaling

-   Identify performance gaps and execute improvements quickly

### **SEO & Organic Growth**

-   Conduct keyword research using:

-   SEMrush
-   Ahrefs
-   Google Search Console

-   Optimize:

-   metadata
-   headings
-   internal linking
-   website content
-   on-page SEO

-   Support:

-   technical SEO
-   content optimization
-   organic growth strategies

-   Monitor:

-   keyword rankings
-   traffic
-   search visibility

-   Identify SEO opportunities and content gaps

### **Social Media Management & Engagement**

-   Support engagement and growth across:

-   Instagram
-   Facebook
-   LinkedIn

-   Respond to:

-   comments
-   DMs
-   audience interactions

-   Support:

-   post scheduling
-   captions
-   social optimization

-   Monitor:

-   engagement metrics
-   audience growth
-   campaign activity

### **Analytics, Reporting & Optimization**

-   Track campaign performance across:

-   paid ads
-   SEO
-   social media

-   Analyze data using:

-   Google Analytics 4 (GA4)
-   Google Ads
-   Meta Ads Manager
-   SEO tools

-   Prepare:

-   reports
-   insights
-   optimization recommendations

-   Maintain organized documentation of:

-   campaign changes
-   tests
-   performance updates

### **💻 Requirements**

### **Core Requirements**

-   3+ years of hands-on experience with:

-   Google Ads
-   PPC campaigns
-   SEO optimization
-   social media management

-   Strong understanding of:

-   CPC
-   CTR
-   CPA
-   conversions
-   ROAS
-   paid media optimization

-   Experience using:

-   Google Ads
-   Google Analytics 4 (GA4)
-   SEMrush
-   Ahrefs
-   Meta Ads platforms

-   Strong copywriting and communication skills
-   Ability to work independently in a remote environment

### **⭐ Nice to Have**

-   Experience managing multiple client accounts
-   Background in:

-   SaaS
-   e-commerce
-   B2B marketing

-   Experience with:

-   A/B testing
-   landing page optimization
-   conversion rate optimization

-   Familiarity with:

-   marketing automation
-   content marketing workflows
-   email marketing systems

### **🧠 What Makes You a Strong Fit**

-   You enjoy optimizing campaigns and improving performance metrics
-   You combine analytical thinking with hands-on execution
-   You proactively identify growth opportunities
-   You understand both paid and organic acquisition channels
-   You care about measurable business outcomes
-   You thrive in performance-focused marketing environments

### **📅 What a Typical Day Looks Like**

-   Review campaign dashboards and marketing KPIs
-   Optimize Google Ads and PPC campaigns
-   Test new ad copy, creatives, and targeting strategies
-   Monitor SEO rankings and organic performance
-   Respond to social media engagement and audience activity
-   Analyze campaign performance and identify optimization opportunities
-   Prepare reports and recommendations for leadership

**In short:**  
You continuously improve traffic, engagement, conversions, and marketing performance across paid and organic digital channels.

### **📊 Key Metrics (KPIs)**

-   Improved:

-   CTR
-   CPC
-   CPA
-   ROAS

-   Increased:

-   organic traffic
-   keyword rankings
-   social engagement
-   lead generation

-   Accurate and actionable reporting
-   Consistent campaign optimization and performance improvement

### **🌟 Why Join?**

-   Full ownership across:

-   Google Ads
-   PPC
-   SEO
-   social media

-   Hands-on execution role with measurable business impact
-   Opportunity to work across multiple growth channels
-   Performance-focused environment with strong ownership
-   Growth opportunities into:

-   Performance Marketing Manager
-   Growth Marketing Lead
-   Paid Media Manager

### **🧪 Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **👉 Apply Now**

If you:

-   love performance marketing and paid media
-   enjoy optimizing Google Ads and SEO campaigns
-   thrive on improving ROAS and conversions
-   enjoy testing, analytics, and campaign scaling

this role is a strong fit for you.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/D68623BFDF/apply)

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