# Performance Marketing Manager

> Pavago · Brazil (Remote) · — · Posted 2026-05-11

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Performance Marketing Manager – Remote | Google Ads, Meta, LinkedIn & Paid Media Growth**

**Employment Type:** Full-Time, Remote  
**Working Hours:** U.S. Time Zones

### **About the Role**

At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is not a “set it and forget it” marketing role.

You’ll be directly responsible for:

-   Lead generation
-   Paid media performance
-   Funnel optimization
-   Budget efficiency
-   Revenue growth

You’ll manage campaigns across:

-   Google Ads
-   Meta (Facebook & Instagram)
-   LinkedIn Ads
-   X (Twitter)
-   Reddit
-   TikTok
-   Emerging paid acquisition channels

If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you.

### **What You’ll Own**

### **Paid Media Strategy & Campaign Execution**

-   Build and manage paid campaigns across:

-   Google Ads
-   Meta Ads
-   LinkedIn Ads
-   X (Twitter)
-   Reddit Ads
-   TikTok Ads

-   Design full-funnel B2B lead generation strategies
-   Launch campaigns from scratch, including:

-   Campaign structure
-   Audience targeting
-   Conversion tracking
-   Creative direction
-   Optimization workflows

-   Write and test high-converting ad copy
-   Align messaging across:

-   Paid media
-   Organic marketing
-   Content funnels
-   Landing pages

### **Optimization & Scaling**

-   Monitor campaigns daily and make proactive optimizations
-   Improve:

-   CTR
-   CPC
-   CPL
-   CPA
-   ROAS
-   Conversion rates

-   Run structured A/B tests across:

-   Creatives
-   Headlines
-   Audiences
-   Bidding strategies
-   Landing pages

-   Identify scalable acquisition opportunities while maintaining profitability
-   Stay ahead of:

-   Algorithm changes
-   Attribution updates
-   Privacy shifts
-   Platform best practices

### **Analytics, Attribution & Reporting**

-   Track campaign performance using:

-   Google Analytics 4 (GA4)
-   Google Tag Manager (GTM)
-   Platform dashboards

-   Audit and troubleshoot:

-   Pixel setups
-   Event tracking
-   Attribution flows
-   UTM structures

-   Build performance reports focused on:

-   Insights
-   Trends
-   Recommendations
-   Revenue impact

-   Translate campaign data into actionable growth decisions

### **Funnel & Conversion Optimization**

-   Analyze funnel drop-offs and conversion bottlenecks
-   Improve landing page performance and user flow efficiency
-   Support retargeting and audience segmentation strategies
-   Optimize campaigns for both lead quality and cost efficiency

### **Cross-Team Collaboration**

-   Work closely with:

-   Marketing
-   Sales
-   Content teams
-   Designers

-   Provide creative and messaging feedback based on performance data
-   Contribute to broader:

-   Growth marketing
-   Lifecycle marketing
-   Revenue generation initiatives

### **What Success Looks Like**

-   Reduced CPL and CPA over time
-   Improved ROAS and campaign efficiency
-   Consistent pipeline and lead growth
-   Strong attribution accuracy and reporting clarity
-   Successful campaign scaling across platforms
-   Fast testing and optimization cycles

### **What Makes You a Strong Fit**

-   Highly analytical and performance-driven
-   Comfortable owning campaign strategy and execution end-to-end
-   Strong understanding of B2B marketing funnels
-   Obsessed with testing, iteration, and optimization
-   Able to balance creative thinking with data-driven decisions
-   Strong communicator who can explain performance insights clearly

### **Requirements (Must-Have)**

### **Experience**

-   3+ years of hands-on paid media management experience
-   Proven success managing campaigns across:

-   Google Ads
-   Meta Ads
-   LinkedIn Ads

-   Strong B2B lead generation background with measurable results

### **Core Skills**

-   Deep understanding of:

-   PPC strategy
-   Audience segmentation
-   Retargeting
-   Funnel optimization
-   Attribution models

-   Advanced experience with:

-   Google Analytics 4 (GA4)
-   Google Tag Manager (GTM)
-   Conversion tracking setups

-   Ability to independently:

-   Build campaigns
-   Launch tracking
-   Optimize performance
-   Report on results

-   Strong ad copywriting and testing skills

### **Nice to Have**

-   Experience with:

-   HubSpot
-   Salesforce
-   Marketo

-   Experience managing:

-   Multiple client accounts
-   Large advertising budgets
-   Complex campaign portfolios

-   Google Ads or Meta certifications
-   Familiarity with:

-   Canva
-   Adobe Creative Suite
-   Funnel optimization tools

### **What a Typical Day Looks Like**

-   Review campaign dashboards and performance trends
-   Optimize bids, budgets, audiences, and creatives
-   Launch new ad campaigns and experiments
-   Audit conversion tracking and attribution flows
-   Collaborate with content and design teams
-   Analyze funnel performance and identify growth opportunities
-   Build reports and present actionable recommendations

In short: you drive profitable growth through structured testing, optimization, and performance-focused paid acquisition strategies.

### **Key Metrics (KPIs)**

-   Click-Through Rate (CTR)
-   Cost Per Lead (CPL)
-   Cost Per Acquisition (CPA)
-   Return on Ad Spend (ROAS)
-   Conversion Rate (CVR)
-   Lead and revenue growth
-   Budget efficiency and scalability

Performance is measurable. So is success.

### **Why This Role Stands Out**

-   True ownership of paid acquisition performance
-   Opportunity to scale campaigns across multiple platforms
-   High-impact growth marketing environment
-   Strong focus on testing, optimization, and measurable outcomes
-   Growth opportunities into:

-   Growth Marketing Lead
-   Head of Paid Media
-   Demand Generation Manager
-   VP of Growth

### **Interview Process**

-   Application Review
-   Initial Interview
-   Technical Interview (Campaign & Strategy Deep Dive)
-   Final Interview with Leadership
-   Offer & Background Verification

### **Apply Now**

If you:

-   Love performance marketing and paid acquisition
-   Think in funnels, attribution, and conversion rates
-   Enjoy testing and scaling campaigns
-   Want ownership over measurable growth results

This is a strong opportunity to join a fast-moving, performance-driven marketing environment.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/D86541CDBE/apply)

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