# Inbound Marketing Manager

> Pavago · Kenya (Remote) · — · Posted 2026-05-07

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **💼 Inbound Marketing Manager (B2B Pipeline & Demand Generation)**

**Full-Time Remote | U.S. Business Hours**

### **🚀 About the Role**

We’re hiring a content-driven and inbound-focused **Inbound Marketing Manager** to build and scale a high-performing organic B2B lead generation engine.

This is not a cold outreach role.

Your focus will be:

-   creating high-performing LinkedIn content,
-   driving meaningful audience engagement,
-   turning conversations into qualified pipeline,
-   and building repeatable inbound growth systems.

You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.

This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.

### **🔥 What You’ll Own**

### **Content-Driven Lead Generation (Primary Focus)**

-   Create and manage high-performing:

-   LinkedIn posts,
-   carousels,
-   hooks,
-   and content campaigns

-   Develop content angles that attract:

-   founders,
-   decision-makers,
-   and high-intent B2B buyers

-   Continuously test and optimize content based on:

-   reach,
-   engagement,
-   conversations,
-   and pipeline impact

-   Build content strategies designed to generate inbound demand

### **Content → Conversation → Pipeline**

-   Turn:

-   likes,
-   comments,
-   profile views,
-   and inbound engagement  
    into meaningful conversations

-   Initiate natural, value-driven DMs based on user intent
-   Qualify prospects and move them into the sales pipeline
-   Build repeatable inbound workflows that generate qualified opportunities

### **Audience Engagement & Lead Nurturing**

-   Engage consistently with prospects through:

-   comments,
-   DMs,
-   and ongoing conversations

-   Build long-term relationships with leads and decision-makers
-   Nurture inbound prospects through:

-   thoughtful follow-ups,
-   educational content,
-   and strategic messaging

-   Maintain a non-salesy, trust-driven communication style

### **Funnel & Conversion Optimization**

-   Build simple inbound funnels:

-   Content → Engagement → Conversation → Call

-   Develop:

-   lead magnets,
-   nurture flows,
-   and conversion paths

-   Optimize conversion rates across each funnel stage
-   Improve content performance using data-driven insights

### **Sales & Founder Collaboration**

-   Work closely with the founder to improve lead quality and conversion
-   Share insights regarding:

-   audience behavior,
-   objections,
-   messaging,
-   and content performance

-   Optionally support early-stage sales conversations where needed

### **✅ Required Experience & Skills**

-   2+ years of experience in:

-   inbound marketing,
-   content-led lead generation,
-   or organic B2B growth

-   Strong experience growing and managing LinkedIn content
-   Proven ability to generate:

-   inbound leads,
-   booked calls,
-   or pipeline through content

-   Excellent copywriting and messaging skills
-   Strong understanding of B2B sales cycles and buyer psychology
-   Ability to connect content performance directly to business outcomes

### **🧠 What Makes You a Great Fit**

-   You know how to turn content into pipeline — not just engagement
-   You understand inbound marketing systems and buyer journeys
-   You think in:

-   funnels,
-   conversion paths,
-   and lead quality

-   You are both:

-   creative with content,
-   and analytical with performance

-   You take ownership of:

-   leads,
-   conversations,
-   and pipeline growth

-   You understand how to build trust-based relationships through content

### **⭐ Ideal Experience**

-   Personal brand growth experience on LinkedIn
-   Experience generating inbound pipeline for:

-   B2B agencies,
-   SaaS,
-   consulting,
-   or service businesses

-   Familiarity with:

-   LinkedIn analytics,
-   CRM systems,
-   and content performance tracking

-   Experience using AI tools like ChatGPT or Claude for:

-   ideation,
-   research,
-   and content optimization

### **📅 What a Typical Day Looks Like**

Your day may include:

-   Writing and scheduling LinkedIn content
-   Reviewing engagement and content performance metrics
-   Responding to comments and engaging with prospects
-   Starting conversations through thoughtful DMs
-   Qualifying inbound opportunities and routing leads
-   Building or refining inbound funnels
-   Collaborating with the founder on messaging and pipeline quality
-   Testing new hooks, content angles, and lead-generation ideas

**In short:**  
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.

### **📊 Key Metrics for Success (KPIs)**

-   Qualified inbound leads generated
-   Conversations started from content engagement
-   Pipeline contribution and booked calls
-   LinkedIn content performance and engagement quality
-   Funnel conversion rates
-   Audience growth and relationship quality

### **🌟 Why This Role Stands Out**

-   Direct ownership over inbound pipeline generation
-   High-impact role tied directly to business growth
-   Work closely with the founder on strategy and execution
-   Creative freedom with measurable performance ownership
-   Opportunity to build scalable inbound systems from the ground up
-   Remote flexibility with strong long-term growth potential

### **🧪 Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **👉 Apply Now**

If you:

-   know how to generate pipeline through content,
-   understand LinkedIn-driven B2B growth,
-   and enjoy turning engagement into real business opportunities,

we’d love to hear from you.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/DD578F7A28/apply)

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