# Digital Marketing Specialist

> Pavago · El Salvador (Remote) · — · Posted 2026-05-19

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote**

**Full-Time | Remote | U.S. Business Hours**

### **💼 About the Role**

We’re hiring a hands-on **Digital Marketing Specialist** to manage and optimize campaigns across paid advertising, SEO, and social media channels.

This is an execution-focused role built for someone who enjoys:  
✅ optimizing Google Ads campaigns  
✅ improving SEO performance  
✅ growing social engagement  
✅ analyzing marketing data  
✅ scaling lead generation and conversions

You’ll work directly on:

-   Google Ads campaigns
-   SEO optimization
-   social media management
-   performance tracking and reporting
-   campaign testing and optimization

If you enjoy improving:  
CTR, CPC, CPA, ROAS, traffic, engagement, and conversions — this role is a strong fit.

### **🔥 What You’ll Own**

### **Google Ads & Paid Search (Primary Focus)**

-   Build, manage, and optimize Google Ads campaigns across:

-   Search
-   Display
-   Remarketing
-   Performance Max (PMax)

-   Conduct:

-   keyword research
-   audience targeting
-   campaign structuring

-   Write and test high-performing:

-   headlines
-   ad copy
-   CTAs

-   Optimize:

-   CPC
-   CTR
-   CPA
-   conversions
-   ROAS

-   Manage:

-   budgets
-   bidding strategies
-   campaign scaling

-   Identify and execute ongoing performance improvements

### **SEO & Organic Growth**

-   Conduct keyword research using:

-   SEMrush
-   Ahrefs
-   Google Search Console

-   Optimize:

-   metadata
-   page titles
-   headings
-   internal linking
-   on-page SEO

-   Support:

-   technical SEO improvements
-   content optimization
-   organic growth initiatives

-   Track:

-   rankings
-   traffic
-   keyword opportunities

-   Identify content gaps and growth opportunities

### **Social Media Management & Engagement**

-   Manage engagement across:

-   Instagram
-   Facebook
-   LinkedIn

-   Respond to:

-   comments
-   DMs
-   audience interactions

-   Support:

-   content scheduling
-   captions
-   post optimization

-   Monitor:

-   engagement metrics
-   follower growth
-   audience activity

-   Collaborate on content and campaign execution

### **Reporting & Analytics**

-   Monitor marketing performance across:

-   paid ads
-   SEO
-   social media

-   Analyze data using:

-   Google Analytics 4 (GA4)
-   Google Ads
-   Meta insights
-   SEO tools

-   Prepare:

-   performance reports
-   optimization recommendations
-   campaign summaries

-   Maintain organized documentation of:

-   updates
-   testing
-   campaign changes

### **💻 Requirements**

### **Core Requirements**

-   3+ years of hands-on experience managing:

-   Google Ads campaigns
-   SEO initiatives
-   social media channels

-   Strong understanding of:

-   PPC
-   SEO
-   digital marketing analytics

-   Experience with:

-   Google Ads
-   Google Analytics 4 (GA4)
-   SEMrush
-   Ahrefs
-   Meta platforms

-   Strong understanding of:

-   CPC
-   CTR
-   CPA
-   conversions
-   ROAS

-   Strong written communication and copywriting skills
-   Ability to work independently in a remote environment

### **⭐ Nice to Have**

-   Experience managing multiple client accounts
-   Background in:

-   SaaS
-   e-commerce
-   B2B marketing

-   Experience with:

-   A/B testing
-   landing page optimization
-   conversion rate optimization

-   Familiarity with:

-   content marketing
-   marketing automation tools
-   email marketing workflows

### **🧠 What Makes You a Strong Fit**

-   You enjoy optimizing campaigns and improving performance metrics
-   You combine analytical thinking with execution
-   You proactively identify opportunities for growth
-   You understand both paid and organic marketing channels
-   You care about measurable business outcomes
-   You are organized, detail-oriented, and data-driven
-   You thrive in fast-moving digital marketing environments

### **📅 What a Typical Day Looks Like**

-   Review campaign dashboards and performance metrics
-   Optimize Google Ads campaigns and bidding strategies
-   Respond to social media engagement and monitor activity
-   Update SEO content and keyword targeting
-   Analyze traffic, conversions, and campaign performance
-   Prepare reports and optimization recommendations
-   Test new ad copy, creatives, and audience segments

**In short:**  
You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.

### **📊 Key Metrics for Success (KPIs)**

-   Improved:

-   CTR
-   CPC
-   CPA
-   ROAS

-   Growth in:

-   social engagement
-   audience activity
-   organic traffic

-   Improved keyword rankings and SEO visibility
-   Accurate and actionable reporting
-   Consistent campaign optimization and performance improvements

### **🌟 Why This Role Stands Out**

-   Strong ownership across:

-   Google Ads
-   SEO
-   social media

-   Hands-on execution role with measurable impact
-   Opportunity to work across multiple growth channels
-   Performance-focused environment with room for advancement
-   Exposure to modern digital marketing tools and strategies
-   Growth opportunities into:

-   Performance Marketing Manager
-   Growth Marketing Lead
-   Paid Media Specialist

### **🧪 Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **👉 Apply Now**

If you:

-   enjoy optimizing digital campaigns
-   understand SEO and paid advertising
-   love improving performance metrics
-   thrive in execution-focused marketing environments

this role is a strong fit for you.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/DE2870E482/apply)

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