# GoHighLevel Marketing Operations Specialist

> Pavago · Johannesburg, South Africa (Remote) · — · Posted 2026-08-12

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media**

**Full-Time | Remote | U.S. Business Hours (PST Preferred)**

### **About the Role**

At Pavago, one of our clients is hiring a **GoHighLevel Marketing Operations Specialist** to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination.

This is a hands-on execution role — not a strategy-only position. You’ll work directly inside **GoHighLevel (GHL)** to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations.

If you’re highly organized, comfortable with marketing technology, and know how to keep **CRM + marketing + operational workflows** running smoothly, this role is a strong fit.

### **What You’ll Own**

### **GoHighLevel CRM & Marketing Automation**

-   Build, manage, and optimize workflows inside **GoHighLevel (GHL)**
-   Create and maintain:

-   CRM automations
-   Nurture sequences
-   Email campaigns
-   Follow-up workflows
-   Lead pipelines

-   Maintain clean and accurate contact and pipeline records
-   Ensure leads and customers receive timely communication
-   Monitor workflows for errors, missed follow-ups, or automation gaps
-   Support funnels and outreach campaigns from setup through execution

### **Email Marketing & Lead Nurturing**

-   Build and execute email campaigns within GoHighLevel
-   Manage automated lead nurture and follow-up sequences
-   Organize audience and contact data
-   Monitor campaign execution and engagement
-   Ensure leads move through the appropriate CRM stages
-   Improve follow-up consistency across marketing and sales workflows

### **Social Media & Content Execution**

-   Create, schedule, and publish content across:

-   LinkedIn
-   Facebook
-   Instagram
-   Online communities

-   Manage comments, DMs, and community engagement
-   Maintain consistent brand messaging across channels
-   Track engagement and maintain performance reports
-   Support promotional and advertising campaign execution

### **Content Creation & Digital Assets**

-   Create and edit:

-   Short-form videos
-   Social media clips
-   Graphics
-   Marketing assets

-   Use tools such as:

-   Canva
-   Veed
-   Opus Clips

-   Format and organize:

-   Guides
-   Scripts
-   Workbooks
-   Program materials

-   Maintain consistent branding and organization across digital assets

### **Operational & Executive Support**

-   Coordinate calendars, scheduling, and day-to-day operational workflows
-   Maintain task trackers, project workflows, and documentation
-   Support leadership with execution and follow-through
-   Keep files, records, and communication systems organized
-   Identify workflow gaps and recommend practical improvements

### **Program & Membership Operations**

-   Maintain digital program and membership materials
-   Support participant onboarding and communication
-   Track member progress and follow-ups
-   Troubleshoot minor platform and workflow issues
-   Ensure participant and membership processes run smoothly

### **Lead Generation & Research**

-   Research Ideal Client Profiles (ICPs)
-   Build prospect lists and outreach databases
-   Support lead generation and outreach campaigns
-   Assist with basic website updates and account setup
-   Conduct operational and marketing research
-   Compile structured reports and insights for leadership

### **Required Experience & Skills**

-   Experience in one or more of the following:

-   Marketing Operations
-   Marketing Coordination
-   Executive Assistance
-   Operations Support
-   Virtual Assistance

-   **Hands-on GoHighLevel (GHL) experience**
-   Experience with:

-   CRM management
-   Marketing automation
-   Email campaigns
-   Lead nurturing and follow-ups

-   Strong proficiency with:

-   Google Workspace
-   Google Sheets
-   Google Calendar
-   Google Drive

-   Experience with social platforms including LinkedIn, Facebook, and Instagram
-   Familiarity with content tools such as **Canva, Veed, or Opus Clips**
-   Strong written English communication
-   Excellent organization and multitasking skills
-   Ability to work independently with minimal supervision
-   Availability during **U.S. PST business hours**

### **Nice to Have**

-   Experience supporting founders, coaches, or entrepreneurial businesses
-   Community or membership management experience
-   Experience building funnels and lead nurturing systems
-   Familiarity with:

-   Slack
-   ClickUp
-   Notion
-   Airtable
-   HubSpot

-   Experience improving CRM or marketing automation workflows

### **What Makes You a Strong Fit**

-   You’re highly execution-oriented and dependable
-   You have real hands-on experience working inside GoHighLevel
-   You naturally keep CRMs, workflows, and documentation organized
-   You proactively identify missed follow-ups and process gaps
-   You’re comfortable balancing marketing, operations, content, and communication
-   You communicate clearly and professionally
-   You thrive in fast-moving environments where priorities can change quickly

### **What a Typical Day Looks Like**

You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages.

Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities.

**In short:** you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day.

### **Key Metrics for Success**

-   Clean and accurate GoHighLevel CRM data
-   Reliable execution of workflows and automations
-   Zero missed lead or customer follow-ups
-   Consistent and timely email and social media execution
-   Strong engagement and responsive communication
-   Organized program and digital assets
-   Accurate pipeline tracking
-   Reliable completion of operational priorities

### **Why This Role Stands Out**

-   Hands-on ownership of **GoHighLevel and marketing automation**
-   Exposure to CRM, email marketing, social media, and operations
-   Direct collaboration with leadership
-   Opportunity to build and improve automated marketing workflows
-   Fast-paced, fully remote environment
-   Growth opportunities into **Marketing Operations, CRM Management, Automation, or Operations Leadership**

### **Interview Process**

1.  Initial Application Review
2.  **Spark Hire Intro Video**
3.  Marketing & Operations Interview
4.  Practical Task – GoHighLevel Workflow or Content Exercise
5.  Final Interview
6.  Offer & Onboarding

### **Apply Now**

If you have hands-on **GoHighLevel experience**, enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you.

**#GoHighLevel #GHL #MarketingOperations #CRM #MarketingAutomation #EmailMarketing #SocialMediaMarketing #DigitalMarketing #RemoteJobs #MarketingJobs #Operations**

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/E61AC1F934/apply)

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