# Google Ads Specialist > Pavago · Pakistan (Remote) · — · Posted 2026-08-13 **Workplace:** remote ## Description ### **Google Ads Specialist** **Search + Performance Max | Lead Generation | Remote** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours **Location:** Remote ### **About the Role** At Pavago, one of our clients is hiring a **Google Ads Specialist** to manage, optimize, and scale paid search campaigns across multiple client accounts. This is a **hands-on performance marketing role — not a strategy-only position**. You’ll be actively working inside Google Ads accounts every day to: - Optimize Search and Performance Max campaigns - Reduce Cost per Lead (CPL) - Improve lead quality and conversion rates - Troubleshoot conversion tracking - Test new campaign strategies - Scale campaigns that are performing - Deliver clear, data-backed performance insights If you **live inside Google Ads, understand lead generation, and know how to diagnose and improve underperforming campaigns**, this role is built for you. ### **What You’ll Own** ### **Google Ads Campaign Management & Optimization** Manage campaigns across: - Google Search Ads - Performance Max You’ll actively optimize: - Bids - Budgets - Keywords - Search terms - Targeting - Ad copy - Campaign structure Your focus will be on improving: - Cost per Lead (CPL) - Conversion rates - Lead quality - Campaign efficiency - ROI This role requires active account management — **campaigns should never simply be placed on autopilot.** ### **Lead Generation & Performance Optimization** - Manage paid campaigns specifically focused on generating qualified leads - Analyze campaign and funnel performance - Identify wasted spend and inefficient targeting - Improve keyword and search-term quality - Optimize budgets toward the strongest-performing campaigns - Identify opportunities to scale without sacrificing lead quality - Make fast, data-driven adjustments when performance changes ### **Campaign Setup & Testing** Build Google Ads campaigns from scratch, including: - Campaign structure - Ad groups - Keywords - Audience targeting - Ad copy - Conversion goals Conduct ongoing: - Keyword research - Competitor analysis - Ad testing - Landing-page testing - Targeting experiments - A/B testing Use results to continuously improve campaign performance. ### **Conversion Tracking & Technical Setup — Critical** Implement and maintain accurate conversion tracking using: - Google Tag Manager - Google Analytics You’ll: - Configure conversion events - Validate tracking accuracy - Troubleshoot broken or missing conversions - Investigate data discrepancies - Ensure reliable attribution - Confirm campaigns are optimizing against meaningful business outcomes You should be comfortable **fixing tracking yourself rather than relying entirely on another technical team.** ### **Analytics & Performance Monitoring** Monitor campaign performance using: - Google Ads - Google Analytics - Google Tag Manager - Campaign reporting dashboards Analyze metrics such as: - Cost per Lead (CPL) - Conversion Rate - Cost per Conversion - Click-Through Rate (CTR) - CPC - Lead volume - Campaign efficiency - ROI Identify underperformance quickly and take corrective action. ### **Reporting & Communication** Prepare weekly performance reports that clearly explain: - **What’s working** - **What’s not working** - **Why performance changed** - **What should happen next** Translate advertising data into practical recommendations for internal teams and stakeholders. ### **Required Experience & Skills** ### **Non-Negotiables** - **2+ years of hands-on Google Ads experience** - **Active Google Ads Certification** - Proven experience managing **lead generation campaigns** - Strong hands-on experience with: - Google Search Ads - Performance Max - Google Tag Manager - Google Analytics - Experience setting up and troubleshooting conversion tracking - Strong understanding of keyword research and campaign optimization - Ability to analyze performance and make data-driven decisions - Strong written and verbal English communication - Ability to work during U.S. business hours - Ability to manage multiple campaigns or accounts simultaneously ### **Nice to Have** - Google Shopping Ads experience - Meta Ads / Paid Social experience - GoHighLevel familiarity - Agency or multi-client account experience - Landing-page and conversion-rate optimization knowledge - Experience working with CRM-based lead attribution ### **What Makes You a Strong Fit** You: - Are inside Google Ads accounts regularly, not just reviewing reports - Know how to diagnose why CPL is increasing - Understand the difference between generating more leads and generating **better leads** - Can troubleshoot tracking without immediately handing the problem to someone else - Make decisions based on performance data - Test continuously instead of relying on one campaign setup - Proactively identify problems before they become expensive - Can confidently manage multiple client accounts - Take ownership of performance and outcomes ### **Who This Role Is NOT For** This role is not a strong fit for: - Candidates with only basic Google Ads knowledge - Marketers who have primarily observed campaigns rather than managed them - Strategy-only marketers without hands-on execution experience - Candidates without lead generation campaign experience - Candidates who rely entirely on others for tracking setup and troubleshooting - People uncomfortable managing multiple accounts simultaneously ### **What a Typical Day Looks Like** Your day may include: - Reviewing performance across client accounts - Identifying campaigns with rising CPL or declining conversions - Adjusting bids, budgets, keywords, and targeting - Reviewing search terms and eliminating wasted spend - Optimizing Search and Performance Max campaigns - Launching new ads or campaign tests - Conducting keyword and competitor research - Troubleshooting a conversion-tracking discrepancy - Checking Google Analytics and Tag Manager - Reviewing lead quality and campaign efficiency - Preparing client or internal performance reports - Identifying opportunities to scale successful campaigns **In short:** you actively manage Google Ads performance every day, ensuring campaigns generate qualified leads efficiently and tracking remains accurate. ### **Key Metrics for Success** - Reduced Cost per Lead (CPL) - Increased qualified lead volume - Improved conversion rates - Improved campaign ROI - Accurate and reliable conversion tracking - Efficient budget utilization - Consistent campaign testing and optimization - Fast identification and resolution of performance issues - Clear and actionable reporting - Strong performance across multiple client accounts ### **Why This Role Stands Out** - Direct ownership of paid media performance - Hands-on management of multiple client accounts - Strong focus on measurable lead-generation outcomes - Opportunity to solve real tracking and attribution challenges - Fast-paced environment with significant learning exposure - Direct impact on client growth and marketing ROI - Fully remote environment - Career growth opportunities into: - Senior Google Ads Specialist - Paid Media Lead - Performance Marketing Manager - Head of Paid Media ### **Interview Process** 1. Initial Phone Screen 2. Video Interview with Pavago Recruiter 3. Client Interview 4. Offer & Background Verification ### **Apply Now** If you: - Have **2+ years of hands-on Google Ads experience** - Hold an **active Google Ads Certification** - Have managed **Search and Performance Max campaigns** - Understand lead-generation performance deeply - Can independently manage **Google Tag Manager and conversion tracking** - Care about **CPL, lead quality, conversions, and ROI — not just clicks** - Proactively optimize campaigns rather than leaving them on autopilot We’d love to hear from you. ### **Important: Spark Hire Video Interview** As part of our application process, qualified candidates will be invited to complete a **one-way video interview through Spark Hire**. This is your opportunity to introduce yourself and highlight your experience with **Google Ads, Search campaigns, Performance Max, lead generation, Google Tag Manager, Google Analytics, conversion tracking, and campaign optimization**. We recommend sharing specific examples of campaigns you’ve managed, including **monthly ad spend, lead volume, CPL, conversion improvements, and how you diagnosed or fixed tracking and performance issues**. Please complete your Spark Hire interview promptly after receiving the invitation. **Candidates who do not complete the video interview may not move forward in the hiring process.** **#GoogleAds #GoogleAdsSpecialist #PPC #PaidSearch #PerformanceMax #LeadGeneration #GoogleAnalytics #GoogleTagManager #PerformanceMarketing #PaidMedia #DigitalMarketing #RemoteJobs #MarketingJobs** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/F04475FE01/apply) --- Powered by [Workable](https://www.workable.com)