# Inbound Marketing Manager

> Pavago · Pakistan (Remote) · — · Posted 2026-05-14

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **Inbound Marketing Manager (B2B Demand Generation & LinkedIn Growth) – Remote | U.S. Hours**

**Position Type:** Full-Time, Remote  
**Working Hours:** U.S. Business Hours

### **About the Role**

At Pavago, one of our clients is hiring an **Inbound Marketing Manager** to build and scale a content-driven B2B lead generation engine.

This role is not focused on cold outreach or outbound sales.

Instead, you will be responsible for:

-   Creating high-performing LinkedIn content
-   Driving inbound engagement
-   Turning conversations into qualified pipeline
-   Building scalable inbound demand systems

You’ll work closely with the founder, who handles closing and sales calls, while you focus on generating:

-   Attention
-   Conversations
-   Qualified inbound opportunities

If you understand that:  
👉 Great inbound marketing is not just posting content — it’s turning content into pipeline.

This role is a strong fit.

### **What You’ll Own**

### **Content-Driven Lead Generation (Primary Focus)**

-   Create and manage high-performing:

-   LinkedIn posts
-   Carousels
-   Hooks
-   Thought-leadership content

-   Identify content angles that attract:

-   High-intent B2B prospects
-   Decision-makers
-   Founder-level audiences

-   Continuously test and optimize content based on:

-   Engagement
-   Conversations
-   Pipeline contribution

### **Content → Conversation → Pipeline**

-   Turn content engagement into meaningful conversations:

-   Likes
-   Comments
-   Profile visits
-   Inbound DMs

-   Initiate natural, relationship-driven conversations
-   Avoid overly sales-focused outreach
-   Qualify prospects and move them into the pipeline

### **Audience Engagement & Lead Nurturing**

-   Engage consistently with:

-   Prospects
-   Founders
-   Decision-makers

-   Build relationships through:

-   Thoughtful follow-ups
-   Value-driven interactions
-   Consistent engagement

-   Nurture leads using:

-   Content
-   Messaging
-   Simple inbound systems

### **Funnel & Conversion Optimization**

-   Build simple inbound funnels:

-   Content → Engagement → Conversation → Call

-   Develop:

-   Lead magnets
-   Content offers
-   Nurture flows

-   Improve conversion rates across each stage of the funnel
-   Identify bottlenecks and optimize performance

### **Messaging & Market Insights**

-   Collaborate closely with the founder on:

-   Messaging
-   Audience positioning
-   Conversion quality

-   Share insights on:

-   Prospect behavior
-   Content performance
-   Objections and buying signals

-   Optionally support early-stage sales conversations when needed

### **What Success Looks Like**

-   Consistent inbound conversations from LinkedIn content
-   Growth in qualified B2B pipeline
-   High-performing content tied to business outcomes
-   Strong engagement with the right audience
-   Predictable inbound lead generation systems

### **What Makes You a Strong Fit**

-   You know how to turn content into pipeline — not just impressions
-   You’ve personally generated inbound leads through content
-   You think in:

-   Funnels
-   Systems
-   Conversion flow

-   You are both:

-   Creative (content & hooks)
-   Analytical (performance & optimization)

-   You take ownership of:

-   Leads
-   Conversations
-   Pipeline outcomes

### **Required Experience & Skills**

### **Experience**

-   2+ years of experience in:

-   Inbound Marketing
-   Content-Led Growth
-   Organic B2B Lead Generation
-   LinkedIn Growth

### **Core Skills**

-   Strong experience creating:

-   LinkedIn content
-   Personal brand content
-   Thought-leadership posts

-   Proven ability to:

-   Generate inbound leads
-   Drive conversations from content
-   Build pipeline organically

-   Excellent:

-   Copywriting
-   Messaging
-   Audience engagement skills

-   Strong understanding of:

-   B2B sales cycles
-   Funnel psychology
-   Organic growth systems

### **Nice to Have**

-   Experience building:

-   Lead magnets
-   Nurture flows
-   Founder-led content strategies

-   Familiarity with:

-   LinkedIn analytics
-   CRM systems
-   Content scheduling tools

-   Experience in:

-   SaaS
-   Agencies
-   Service businesses
-   Founder-led brands

### **What a Typical Day Looks Like**

-   Write and publish LinkedIn content
-   Engage with prospects and audience conversations
-   Turn inbound engagement into qualified discussions
-   Follow up with leads and nurture relationships
-   Analyze content performance and optimize messaging
-   Build and improve inbound funnel systems
-   Collaborate with the founder on pipeline quality and positioning

**In short:**  
You build inbound demand by turning high-quality content and audience engagement into qualified B2B pipeline.

### **Key Metrics (KPIs)**

-   Qualified inbound conversations generated
-   Pipeline contribution from organic channels
-   Content engagement quality (not vanity metrics)
-   Conversion rate:

-   Content → Conversation
-   Conversation → Call

-   Growth of relevant audience and inbound interest

### **Why This Role Stands Out**

-   Direct ownership of inbound pipeline generation
-   Strong impact on company growth and demand generation
-   Founder collaboration with high visibility
-   Opportunity to build scalable inbound systems from the ground up
-   Growth path into:

-   Growth Marketing Lead
-   Head of Inbound
-   Demand Generation Lead

### **Interview Process**

-   Initial Screening Call
-   Recruiter Interview
-   Final Interview
-   Offer & Onboarding

### **Apply Now**

If you:

-   Know how to generate pipeline through content
-   Understand LinkedIn beyond vanity engagement
-   Can turn conversations into opportunities
-   Thrive in fast-moving, execution-focused environments

This role is a strong opportunity to own inbound growth and build a measurable B2B demand engine through content, messaging, and relationship-driven marketing.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/F406A5EE1E/apply)

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