# Marketing Automation Specialist > Pavago · Colombia (Remote) · — · Posted 2026-08-17 **Workplace:** remote ## Description ### **Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **About the Role** At Pavago, one of our clients is hiring a **Marketing Automation Specialist** to build, optimize, and scale automated marketing systems that drive **lead generation, conversion, pipeline growth, and revenue attribution**. This is a hands-on execution role — not a passive campaign coordination position. You’ll design, build, test, and optimize: - Email marketing automation - Lead nurture workflows - Lead scoring and lifecycle systems - CRM automation - Segmentation and lead routing - Campaign tracking and attribution You’ll work across platforms such as **HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce**, helping marketing and sales teams operate more efficiently and convert more leads into revenue. If you enjoy combining **marketing automation, CRM systems, data, email marketing, and performance optimization**, this role is a strong fit. ### **What You’ll Own** ### **Marketing Automation & Workflow Development** - Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations - Create scalable automation systems across the customer journey and marketing funnel - Configure workflow triggers, conditions, branches, delays, and actions - Test automation logic and troubleshoot workflow issues - Improve lead progression from initial engagement through MQL, opportunity, and sales handoff - Identify opportunities to reduce repetitive manual marketing processes ### **Email Marketing & Campaign Execution** - Build, test, launch, and optimize email campaigns using: - HubSpot - Marketo - Pardot - ActiveCampaign - Klaviyo - Create automated nurture and lifecycle email sequences - Conduct A/B testing across: - Subject lines - Email copy - Calls-to-action - Send times - Audience segments - Ensure campaigns are responsive, accessible, on-brand, and conversion-focused - Monitor deliverability and campaign performance ### **CRM Automation & Sales Alignment** - Integrate marketing automation workflows with CRM platforms such as: - Salesforce - HubSpot CRM - Zoho CRM - Build and maintain accurate lead routing and assignment workflows - Improve marketing-to-sales handoff processes - Maintain lifecycle stages and lead statuses - Support lead scoring frameworks based on demographic, firmographic, and behavioral signals - Ensure sales teams receive qualified leads with accurate context and engagement history - Track progression from **engagement → MQL → opportunity → revenue** ### **Lead Scoring, Segmentation & Database Management** - Build and optimize lead scoring models - Segment audiences based on: - Persona - Industry - Geography - Behavior - Engagement - Lifecycle stage - Maintain clean and organized marketing databases - Audit CRM and marketing automation data for accuracy - Identify duplicate, incomplete, or outdated records - Improve database health and segmentation quality - Support compliance with **GDPR, CAN-SPAM, CCPA**, and applicable email marketing requirements ### **Analytics, Attribution & Reporting** - Monitor campaign and funnel performance across: - Open rates - Click-through rates - Conversion rates - MQL generation - MQL-to-opportunity conversion - Pipeline contribution - Revenue attribution - Build dashboards and reports using: - HubSpot - Marketo - Power BI - Tableau - Analyze automation and campaign performance - Identify funnel bottlenecks and optimization opportunities - Translate marketing data into clear, actionable recommendations ### **Integrations & Marketing Operations** - Support integrations between marketing automation platforms, CRM systems, and other business tools - Use platforms such as **Zapier** to automate cross-platform workflows - Troubleshoot synchronization, lead routing, and workflow issues - Support API or webhook-based integrations where applicable - Maintain organized documentation for automation logic, campaigns, and operational workflows ### **Continuous Optimization** - Audit existing workflows and identify automation gaps - Improve: - Lead nurturing - Campaign performance - Lead scoring - Database health - Lead routing - Workflow scalability - Stay current with marketing automation platform updates - Monitor email deliverability and automation best practices - Recommend new systems and processes that improve marketing efficiency ### **Required Experience & Skills** ### **Experience** - **2+ years of hands-on marketing automation experience** - Practical experience with one or more of: - HubSpot - Marketo - Pardot / Account Engagement - ActiveCampaign - Klaviyo - Similar marketing automation platforms - Experience building: - Automated workflows - Lead scoring systems - Nurture sequences - Drip campaigns - Lifecycle automations - Segmentation systems ### **Technical & Marketing Skills** - Strong understanding of: - CRM systems - Marketing funnels - Lead lifecycle management - Marketing automation logic - Lead attribution - Email marketing - Lead routing and sales handoffs - Strong Excel or Google Sheets skills - Understanding of email deliverability best practices - Familiarity with data privacy and email compliance requirements - Ability to troubleshoot automation and data-flow issues ### **Communication & Execution** - Strong written English communication skills - Excellent organizational and problem-solving abilities - High attention to detail - Ability to manage multiple campaigns and workflows simultaneously - Comfortable collaborating with marketing and sales stakeholders - Able to work independently in a remote environment during U.S. business hours ### **Nice to Have** - HubSpot certification - Marketo certification - Pardot / Salesforce Account Engagement certification - Experience with: - Zapier - API integrations - Webhooks - Multi-touch attribution - Experience using: - Power BI - Tableau - Advanced reporting platforms - Background in: - B2B SaaS - Professional services - E-commerce - Growth marketing - Experience working with U.S.-based marketing or sales teams ### **Tools & Platforms** You should be comfortable working with or quickly learning: - HubSpot - Marketo - Pardot / Account Engagement - ActiveCampaign - Klaviyo - Salesforce - HubSpot CRM - Zoho CRM - Zapier - Excel / Google Sheets - Power BI - Tableau - API and webhook integrations ### **What Makes You a Strong Fit** You may be especially successful in this role if you: - Think in systems, workflows, funnels, and conversion paths - Can independently build automation workflows from start to finish - Understand how marketing automation connects directly to sales pipeline - Are analytical and highly detail-oriented - Care about clean CRM data and reliable automation - Proactively identify inefficient or broken processes - Balance technical execution with marketing objectives - Enjoy testing and continuously improving campaign performance - Can manage several workflows without sacrificing accuracy ### **What a Typical Day Looks Like** Your day may include: - Building and testing automated workflows - Launching email and nurture campaigns - Reviewing campaign engagement and conversion data - Adjusting lead scoring criteria - Auditing segmentation and CRM data - Troubleshooting lead routing or automation issues - Reviewing MQL-to-opportunity conversion performance - Building campaign dashboards and reports - Collaborating with sales and marketing teams - Identifying opportunities to automate manual processes **In short:** You build and optimize marketing automation systems that improve lead conversion, CRM efficiency, pipeline generation, and revenue growth. ### **Key Metrics for Success** - Email open rates and click-through rates - MQL generation and quality - MQL-to-opportunity conversion rate - Campaign-driven pipeline contribution - Revenue attribution accuracy - CRM data accuracy and database health - Lead routing accuracy - Segmentation quality - Workflow reliability - Email deliverability - Reduction in manual marketing operations - Speed and accuracy of campaign execution ### **Why This Role Stands Out** - Direct ownership of marketing automation systems - Measurable impact on pipeline and revenue - Hands-on exposure to leading CRM and automation platforms - Opportunity to optimize the complete marketing funnel - Work at the intersection of **marketing, automation, CRM, data, and revenue operations** - High-autonomy remote environment - Strong career growth opportunities into: - Marketing Operations Manager - Revenue Operations Specialist - CRM Automation Lead - Lifecycle Marketing Manager - Marketing Automation Manager ### **Interview Process** 1. Initial Screening Call 2. **Spark Hire Intro Video** 3. Recruiter Interview 4. Practical Marketing Automation Assessment 5. Client Interview 6. Offer & Onboarding ### **Apply Now** If you have hands-on experience with **HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, CRM automation, email marketing, and lead nurturing**, and enjoy building systems that turn marketing engagement into measurable pipeline, we’d love to hear from you. Apply now to help build and scale high-performing marketing automation systems that improve conversion, operational efficiency, and revenue growth. **#MarketingAutomation #HubSpot #Marketo #Pardot #Salesforce #CRM #EmailMarketing #MarketingOperations #LeadGeneration #LeadNurturing #RevOps #B2BMarketing #RemoteJobs #MarketingJobs** ## Apply [Apply at Pavago](https://apply.workable.com/pavago/j/F6B6B03242/apply) --- Powered by [Workable](https://www.workable.com)