# Copywriter

> Pavago · Pakistan (Remote) · — · Posted 2026-05-13

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

**Copywriter (Conversion-Focused Marketing)**  
**  
Location:** Remote  
**Compensation:** $1300 - $1600  
  
**Position Overview**  
We are looking for a performance-driven Copywriter who understands how to create messaging that converts.  
This role is ideal for someone with strong experience writing:  

-   landing pages
-   email campaigns
-   nurture sequences
-   paid ad copy
-   funnel messaging  
    

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.  
We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.  
  
**Key Responsibilities**  
  
**Landing Pages & Funnel Copy**  

-   Write and optimize high-converting landing pages, sales pages, and lead generation funnels
-   Develop messaging tailored to different audience stages (awareness, consideration, conversion)
-   Improve CTA performance, offer positioning, and conversion flow
-   Collaborate with designers and marketers to align visuals and messaging  
    

**Email Marketing & Lifecycle Campaigns**  

-   Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
-   Develop lifecycle messaging for lead generation, retention, and re-engagement
-   Support segmentation-based email marketing strategies
-   Optimize subject lines, hooks, CTAs, and conversion-focused messaging

  
**Paid Advertising & Campaign Support**  

-   Write ad copy for Meta, Google, LinkedIn, and other paid channels
-   Create performance-driven hooks and messaging frameworks
-   Support campaign testing and copy iterations based on results

  
  
**Content & Optimization  
**

-   Conduct audience research and competitor analysis
-   Support SEO-aware landing page and website content creation
-   Analyze campaign performance and improve messaging based on engagement and conversion data
-   Assist with A/B testing initiatives for headlines, CTAs, and offers

  
  
**Requirements  
  
Must-Haves**  

-   3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
-   Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
-   Experience writing for B2B and/or B2C audiences
-   Strong understanding of direct-response copywriting principles
-   Excellent English communication and writing skills
-   Ability to adapt tone and messaging across industries and audiences
-   Familiarity with conversion metrics and campaign optimization

**  
Preferred Qualifications**  

-   Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
-   Experience supporting paid advertising campaigns
-   Understanding of funnel stages (TOFU/MOFU/BOFU)
-   SEO and search intent optimization experience
-   Experience with A/B testing and CRO principles
-   Familiarity with AI-assisted copywriting workflows and tools

  
  
**Ideal Candidate**  

-   Strong understanding of audience psychology and persuasive messaging
-   Analytical and performance-oriented mindset
-   Organized and able to manage multiple projects simultaneously
-   Comfortable working in fast-paced remote environments
-   Collaborative, proactive, and detail-oriented
-   Able to balance creativity with measurable business outcomes

  
  
**Nice-to-Have Experience**  

-   E-commerce or DTC brands
-   SaaS or B2B marketing
-   Healthcare, restaurants, gyms, or local service businesses
-   Lifecycle email marketing and retention campaigns
-   UGC/VSL script writing

  
  
To Apply  
Please include:  

-   Resume
-   Portfolio or writing samples
-   Examples of landing pages, emails, or campaigns you’ve worked on
-   Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/FD36769EAF/apply)

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