# Cold Email Specialist

> Pavago · Colombia (Remote) · — · Posted 2026-05-06

**Workplace:** remote

**Department:** Candidate Sourcing

## Description

### **🚀 Cold Email Specialist (Deliverability + Client Success + Campaign Operations)**

**Full-Time Remote | Flexible Hours with U.S. Client Overlap**

### **💼 About the Role**

We’re hiring a highly execution-focused **Cold Email Specialist** to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment.

This is not a passive account management role.

You will be directly responsible for:

-   cold email campaign performance,
-   inbox placement,
-   deliverability troubleshooting,
-   campaign optimization,
-   client communication,
-   and retention.

You’ll work closely with:

-   the founder,
-   outreach team,
-   developers,
-   and operations

to ensure campaigns perform, clients stay happy, and delivery standards scale with the business.

If you understand cold email beyond basic outreach — including:

-   infrastructure,
-   warm-up,
-   deliverability,
-   copy performance,
-   inbox health,
-   and campaign optimization —

this role is a strong fit.

### **🔥 What You’ll Own**

### **Client Campaign Ownership**

-   Act as the primary point of contact for 20–30 active clients
-   Lead client check-ins and performance conversations
-   Manage client expectations and campaign updates
-   Build strong long-term client relationships
-   Proactively identify risks and prevent churn before issues escalate

### **Cold Email Campaign Performance**

-   Diagnose and optimize underperforming campaigns
-   Troubleshoot:

-   deliverability issues
-   inbox placement problems
-   domain health
-   spam issues
-   list quality concerns
-   low reply rates

-   Review and optimize:

-   subject lines
-   messaging
-   sequencing
-   personalization

-   Quality-check campaigns before launch
-   Continuously improve campaign performance and outcomes

### **Deliverability & Infrastructure**

-   Manage and optimize:

-   warm-up systems
-   inbox reputation
-   sending domains
-   DNS setup
-   SPF / DKIM / DMARC

-   Understand how inbox placement impacts results
-   Troubleshoot technical campaign issues independently when possible
-   Collaborate with technical teams on infrastructure and automation improvements

### **Copywriting & Messaging Optimization**

-   Personally write and refine cold email copy
-   Improve:

-   open rates
-   reply rates
-   positive response rates

-   Test and iterate messaging based on campaign data
-   Balance personalization with scalability

### **Processes, SOPs & Scaling Operations**

-   Build and improve delivery documentation and playbooks
-   Maintain organized workflows and campaign tracking
-   Track:

-   SLAs
-   client health
-   campaign metrics
-   operational performance

-   Help create scalable systems as the company grows

### **Cross-Functional Collaboration**

-   Work closely with:

-   developers
-   infrastructure teams
-   outreach specialists
-   leadership

-   Coordinate campaign execution and troubleshooting
-   Report directly to the founder on:

-   campaign performance
-   client risks
-   retention concerns
-   operational improvements

### **✅ Required Experience & Skills**

-   Experience inside:

-   cold email agencies
-   lead generation companies
-   outbound sales environments
-   startup operations

-   Strong hands-on expertise in:

-   cold email strategy
-   deliverability
-   inbox placement
-   warm-up systems
-   outbound infrastructure

-   Strong copywriting ability for outbound campaigns
-   Experience troubleshooting:

-   spam issues
-   domain reputation
-   low-performing campaigns

-   Technical understanding of:

-   APIs
-   automations
-   workflows
-   outbound systems

-   Daily practical use of:

-   AI tools
-   ChatGPT
-   Claude
-   automation workflows

-   Strong communication and client management skills
-   Comfortable operating independently in fast-moving environments

### **⭐ Nice-to-Have Experience**

-   Experience with:

-   Instantly
-   Smartlead
-   Clay
-   Apollo
-   Lemlist
-   Outreach
-   HubSpot

-   Familiarity with:

-   Zapier
-   Make
-   webhooks
-   automation systems

-   Experience scaling outbound systems for startups or agencies
-   Background in SaaS or lead generation environments

### **🧠 What Makes You a Strong Fit**

-   You take ownership instead of waiting for instructions
-   You thrive in startup environments where systems evolve quickly
-   You focus on execution, results, and performance
-   You understand that deliverability is just as important as copy
-   You communicate confidently with founders and executives
-   You can troubleshoot both technical and operational campaign issues
-   You care deeply about client outcomes and retention

### **📅 What a Typical Day Looks Like**

-   Review campaign performance dashboards and inbox health
-   Troubleshoot deliverability or reply-rate issues
-   Optimize copy, targeting, and sequencing
-   Join client calls and provide performance updates
-   Coordinate with outreach and technical teams
-   Launch and QA new campaigns
-   Monitor domain reputation and warm-up systems
-   Update SOPs and operational tracking systems

**In short:**  
You own the health, performance, and success of outbound cold email campaigns from both a technical and client-facing perspective.

### **📊 Key Metrics for Success (KPIs)**

-   Client retention and churn reduction
-   Inbox placement and deliverability rates
-   Campaign reply and conversion performance
-   Client satisfaction and relationship health
-   SLA adherence and operational consistency
-   Overall impact on client campaign results

### **🌟 Why This Role Stands Out**

-   High ownership and direct impact on client outcomes
-   Work closely with startup leadership and technical teams
-   Blend of:

-   deliverability
-   operations
-   client management
-   outbound strategy
-   copywriting

-   Opportunity to help scale outbound systems and processes
-   Fast-moving environment with strong growth opportunities

### **🧪 Interview Process**

-   Initial Screening
-   Interview with Founder
-   Final Discussion
-   Offer & Onboarding

### **👉 Apply Now**

If you:

-   understand cold email deeply,
-   know how to improve deliverability and campaign performance,
-   thrive in startup environments,
-   and enjoy owning client outcomes from end to end,

this role is a strong fit for you.

## Apply

[Apply at Pavago](https://apply.workable.com/pavago/j/FDD6B8E570/apply)

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