# Centralized Marketing Specialist

> PeakMade Real Estate · United States (Remote) · Full-time · Posted 2026-09-02

**Salary:** USD 60,000–65,000

**Workplace:** remote

**Department:** SAM - 940

## Description

The Centralized Marketing Specialist is responsible for developing, implementing, and optimizing marketing strategies and campaigns that align with the goals for the portfolio they support. This role requires a executer with excellent attention to detail, communication skills, creativity, and a thorough understanding of various marketing channels. The ideal candidate is a quick learner with the ability to streamline processes for maximum efficiency. The role will work closely with cross-functional teams to ensure cohesive and effective marketing efforts.

**What You'll Do:**

-   Email Marketing

-   Create, send and optimize email marketing campaigns
-   Segment audiences to increase performance

-   Website Copy & Pricing

-   Manage pricing, incentives and call-to-action copy on property websites
-   Maintain accuracy across pricing and availability

-   Social Media Analytics and Reporting, Account Management

-   Manage new account set up
-   Maintain platform strategy (tracking, links)
-   Competitor research and analysis
-   Monitor branding across platforms
-   Create content for special campaigns

-   Outbound Marketing Collateral

-   Manage and process requests for outbound marketing flyers and collateral
-   Build and maintain and library of on-trend templates for quick turnaround

-   Internet Listing Services

-   Maintain accuracy for active listings with approved partners
-   Manage manual rent updates for net effective rent

-   Google My Business Listing

-   Maintain Google My Business listings for properties within the portfolio
-   Leverage listings as needed for specials and call-to-action

-   Digital Audit

-   Complete an audit of all online advertising and websites to ensure accuracy
-   Make recommendations and manage changes as needed

**What You'll Need:**

-   Demonstrate the PeakMade mindsets and contribute to the team and company culture
-   Clearly communicate verbally and in writing
-   Display superior interpersonal skills; ability to get along with a variety of personality profiles; and be tactful, mature, and flexible
-   Be resourceful and well organized
-   Strong attention to detail, heavy execution strengths
-   Effective multitasker, ability to manage multiple detail-oriented tasks at once

**Additional Requirements:**

-   Marketing or related degree or equivalent professional qualification
-   Direct experience managing and leading the sales and marketing strategy for a property (Leasing Manager and above)
-   Direct experience with social media management
-   High degree of proficiency in Entrata, Canva, Instagram, TikTok, MS Word and Excel
-   Relevant apartment industry experience with a focus on sales, marketing and leasing required

**Additional Preferred Skills:**

-   Experience with EliseAI
-   Social Content Creation
-   WordPress Experience

**Who We Are**

PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US.  Our working environment is fun, collaborative, forward-thinking and purposeful.

PeakMade Real Estate is an Equal Employment Opportunity employer.

## Apply

[Apply at PeakMade Real Estate](https://apply.workable.com/peak-made/j/58805DC5D8/apply)

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