# Creator & Influencer Specialist

> Petra Brands · Edmonton, Canada (Remote) · — · Posted 2026-06-15

**Workplace:** remote

## Description

**Company:** Petra Brands

**Location:** Remote

**Position Type:** Full Time

### **Role Overview**

Petra Brands is seeking a **Creator & Influencer Specialist** to support the growth of our brands through creator partnerships across **TikTok, Instagram, and emerging social commerce platforms**.

This role is ideal for someone who is **deeply immersed in creator culture**, understands how influencer marketing drives **retail and direct-to-consumer growth**, and enjoys managing the operational side of creator programs including **sampling, outreach, and campaign coordination**.

You will work closely with our marketing, social, and sales teams to help scale our creator ecosystem while ensuring smooth execution of campaigns, creator relationships, and product seeding initiatives.

### **Key Responsibilities**

### **1\. Creator Relationship Management**

-   Identify, recruit, and manage **TikTok creators and influencers** aligned with Petra Brands’ products and audience.
-   Manage inbound creator requests from TikTok, Instagram, and email.
-   Maintain an organized pipeline of creators across **micro, mid-tier, and large creators**.
-   Track creator performance including views, engagement, and sales impact.

### **2\. TikTok Creator Program Management**

-   Coordinate **TikTok creator sampling and seeding programs**.
-   Manage the full lifecycle of creator outreach including:
-   Support paid and organic **creator campaigns for both retail and DTC initiatives**.

### **3\. Creator Sampling & Product Seeding**

-   Manage creator sample requests and maintain an organized **sample inventory tracker**.
-   Coordinate product shipments to creators globally.
-   Support product seeding strategies for **new product launches and retail activations**.
-   Ensure timely fulfillment of creator sample requests.

### **4\. TikTok Discord Community Support**

-   Assist in building and managing Petra Brands’ **TikTok Creator Discord community**.
-   Help onboard creators into the community.
-   Support creator engagement through:
-   Monitor feedback and creator sentiment.

### **5\. Creator Campaign Execution**

-   Support the execution of creator campaigns for:
-   Coordinate creator deliverables and timelines.
-   Track campaign KPIs and report results to the marketing team.

### **6\. Live Event Creator Coordination**

-   Manage product sampling and creator coordination for **live events, trade shows, and creator meetups**.
-   Assist with creator invitations and engagement for events.
-   Support logistics for creator participation at brand activations.

### **7\. Influencer Program Operations**

-   Maintain internal systems including:
-   Track creator codes, affiliate performance, and campaign metrics.

### **Qualifications**

-   1-2 years of experience in **influencer marketing, social media, or creator partnerships**
-   Strong understanding of **TikTok creator ecosystem**
-   Experience managing **product sampling or influencer gifting programs**
-   Highly organized with strong project management skills
-   Comfortable communicating with creators and managing relationships
-   Familiarity with **social commerce and affiliate marketing**  
    

### **Key Traits for Success** 

-   **Creator-obsessed:** understands social media trends and creator culture
-   **Highly organized:** able to manage large volumes of creator requests
-   **Execution-focused:** ensures campaigns and shipments happen on time
-   **Relationship-driven:** builds strong creator partnerships
-   **Growth mindset:** eager to test new creator strategies

### **What Success Looks Like**

-   Strong creator network actively posting about Petra Brands
-   Consistent creator content driving **awareness and sales**
-   Efficient product seeding and creator sampling programs
-   A thriving **TikTok creator community**
-   Creator campaigns that support both **retail launches and DTC growth**

## Apply

[Apply at Petra Brands](https://apply.workable.com/petra-brands/j/29966B4E1F/apply)

---
Powered by [Workable](https://www.workable.com)