# Director of Sales

> Powerflex Supply · San Antonio, United States · Full-time · Posted 2026-04-17

**Workplace:** on_site

## Description

### Role Overview

Powerflex Supply is seeking a **Director of Sales** to lead and scale our revenue engine across both **direct-to-consumer and dealer channels**.

This is a **player-coach role** responsible for driving team performance while also owning and growing a personal book of business.

You will build a disciplined outbound sales organization, expand our dealer network, and help transition Powerflex into a **predictable, system-driven revenue machine**.

### Key Responsibilities

### Sales Leadership & Execution

-   Lead, coach, and develop a team of 4 sales professionals
-   Establish clear KPIs, activity expectations, and accountability
-   Drive a high-performance, results-oriented culture
-   Conduct weekly pipeline reviews and performance tracking

### Player-Coach (Direct Selling)

-   Maintain and grow a personal book of business
-   Close key dealer and strategic accounts
-   Lead outreach to multi-location farm & ranch retailers
-   Participate in high-value and complex sales opportunities

### Dealer Channel Development

-   Expand and manage a national dealer network
-   Prospect and onboard new dealer accounts
-   Strengthen relationships with regional and national partners
-   Develop programs and incentives to drive dealer sell-through

### Outbound Sales Engine

-   Build and scale a structured outbound sales program
-   Implement segmentation and targeting strategies
-   Leverage CRM tools (Apollo.io or similar) to manage pipeline
-   Drive consistent outreach across dealer and DTC channels

### System Selling & Customer Focus

-   Transition the team from product-based to system-based selling
-   Educate customers on complete grazing and infrastructure solutions
-   Partner with marketing to align messaging and campaigns
-   Capture and communicate Voice of Customer insights

### Cross-Functional Collaboration

-   Partner with Marketing on demand generation and conversion
-   Work with Operations to ensure product availability and fulfillment
-   Collaborate with Product on customer-driven innovation

### Key Metrics for Success

-   Revenue growth across DTC and dealer channels
-   Dealer acquisition and retention
-   Pipeline size and conversion rates
-   Sales activity (calls, meetings, outreach)
-   Average order value and system adoption
-   Team performance vs targets

## Requirements

### Qualifications

-   7–10+ years of sales leadership experience
-   Experience in B2B, dealer/distribution, or agricultural markets preferred
-   Proven track record of building and scaling sales teams
-   Strong outbound sales and prospecting experience
-   Experience with CRM systems and sales analytics
-   Ability to operate as both a strategic leader and hands-on seller

### Leadership Traits

-   High accountability with a strong bias for action
-   Strong coaching and team development skills
-   Data-driven and process-oriented
-   Customer-focused with excellent communication skills
-   Comfortable in a fast-paced, growth-oriented environment

## Benefits

-   **Competitive Base Salary + Performance Bonus**  
    Compensation aligned with experience, with strong upside tied directly to revenue growth and team performance.
-   **Commission / Incentive Structure**  
    Additional earning potential through personal sales and team performance.
-   **Leadership Opportunity**  
    Direct ownership of building and scaling the sales organization, with visibility to executive leadership.
-   **Career Growth**  
    Opportunity to grow into broader executive leadership roles as the company scales.
-   **Health Benefits**  
    Medical, dental, and vision coverage (details provided during interview process).
-   **Paid Time Off**  
    PTO and holidays to support work-life balance.
-   **On-Site Role with High Impact**  
    Work closely with leadership in a fast-moving, collaborative environment.
-   **Industry & Field Exposure**  
    Opportunity to work directly with ranchers, dealers, and industry partners across the country.

## Apply

[Apply at Powerflex Supply](https://apply.workable.com/powerflex-supply/j/66E3E3FB4A/apply)

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