# Panel Marketing Manager > Pulse Labs AI, Inc. · India (Remote) · Full-time · Posted 2026-04-01 **Workplace:** remote **Department:** Panel Marketing ## Description **Panel Marketing Manager — Remote (India)** _Applicants must be based in India. This role requires availability during key US business hours (late India hours)._ **About Pulse Labs** Pulse Labs, backed by Google and Amazon, is a leading UX research firm at the forefront of product development. Our mission is to deliver insightful, actionable feedback across every stage of the product lifecycle — from conception through launch and beyond — empowering top tech companies to build groundbreaking products across mobile, smart home, wearables, and automotive. **The Role** At the core of Pulse Labs' research capability is our Pulse Voices Panel. We are seeking a strong, technically fluent, and operationally disciplined Panel Marketing Manager to lead the team responsible for the health and growth of this panel. This is a high-impact leadership role spanning recruitment planning, community growth, automation, cross-functional execution, and global expansion. You will lead a distributed team of 10 — and growing — across time zones. If you are a structured thinker who combines strategic vision with operational rigor, and who thrives in a fast-moving, globally distributed environment, this role is for you. **Responsibilities** _Team Leadership & Strategic Capability Building_ - Lead, mentor, and scale a distributed global team across time zones, establishing clear ownership, performance standards, and growth pathways. - Develop specialist depth across automation, analytics, paid media, regional strategy, and operational execution as the function expands into new markets. - Build clear operating processes and standardized workflows that increase clarity, efficiency, and accountability across the team. - Plan team growth based on pipeline visibility and financial priorities, ensuring readiness for increasingly complex global and marketplace-style recruitment demands. - Foster a culture of ownership, structured thinking, and proactive problem-solving. _Strategic Marketing & Panel Growth_ - Lead strategic and tactical marketing initiatives to strengthen panel acquisition and improve study-level recruitment performance — continuously introducing new channels, experiments, and growth strategies to expand how we attract, qualify, and retain participants across markets. - Conduct ongoing industry benchmarking to identify emerging trends, tools, and acquisition models, translating insights into actionable approaches for Pulse Voices. - Develop and diversify panel expansion pathways, including scaling our proprietary panel, partnering with trusted vendors, activating local experts in new geographies, and testing new acquisition and referral models. - Operate with a structured test-and-learn mindset, ensuring experimentation is measurable, scalable, and aligned with long-term panel growth goals. _Technical & Systems Leadership_ - Work confidently alongside Engineering and Product teams, translating Panel Marketing needs into structured, scalable solutions. - Engage meaningfully in discussions involving recruitment architecture, onboarding flows, automation logic, and system integrations. - Act as the bridge between marketing operations and technical execution, ensuring tools and infrastructure evolve in line with growth needs. - Build and maintain advanced tracking systems, dashboards, and workflow engines in Google Sheets and the broader Google Suite to increase visibility, reduce manual intervention, and strengthen operational reliability. _Pulse Voices Community Strategy_ - Evolve Pulse Voices from a recruitment database into a structured, engaged B2C community with a clear lifecycle strategy. - Design participant journeys that extend beyond single-study participation, building loyalty mechanisms and long-term engagement strategies that strengthen retention and brand affinity. - Strengthen Pulse Voices' brand presence across digital channels. - Lead the scaling of the Pulse Voices website and ecosystem, positioning the community as a long-term company asset. - Explore pathways that increase the overall value of the community over time. _Proposal Integration, Lifecycle Ownership & Financial Stewardship_ - Participate actively in proposal-stage discussions by providing recruitment feasibility assessments, budget projections, timelines, and risk identification before projects are finalized. - Represent Panel Marketing across the full research lifecycle — from scoping and recruitment through execution, incentive management, and project closeout — ensuring alignment between commercial commitments and operational capacity. - Maintain a systems-level understanding of how all teams contribute to study execution; identify inefficiencies and strengthen cross-functional collaboration with UXO, UXR, Program Management, Customer Success, Engineering, and Leadership. - Adopt an automation-first mindset, systematically reducing manual processes by building scalable tools and structured workflows. - Own recruitment budgets, monitor acquisition efficiency, forecast pipeline costs, and make informed hiring and vendor decisions aligned with financial priorities. - Engage directly with leadership on investment, expansion, and scalability decisions, balancing growth with responsible cost management. ## Requirements **Basic Qualifications** - 6+ years of experience in panel management, marketing operations, growth marketing, or a related field, with at least 2 years in a people leadership role. - Proven ability to lead and develop distributed, cross-functional teams across time zones. - Strong strategic and analytical thinking, with the ability to translate data into actionable decisions. - Experience managing paid and organic acquisition channels, with a test-and-learn approach to optimization. - Advanced proficiency in Google Sheets and the broader Google Suite for tracking, dashboards, and workflow management. - Excellent communication skills and the ability to work cross-functionally with technical and non-technical teams. - Comfortable working late India hours to maintain alignment with US-based colleagues and leadership. **Preferred Qualifications** - Experience in UX research, market research, or a data-driven research environment. - Familiarity with marketing automation platforms, CRM tools, and recruitment systems. - Experience building or scaling a community or loyalty program. - Background working with engineering or product teams on technical solutions. - Experience managing recruitment or panel operations across multiple global markets. ## Apply [Apply at Pulse Labs AI, Inc.](https://apply.workable.com/pulse-labs/j/44F4AAF7D4/apply) --- Powered by [Workable](https://www.workable.com)