# Manager - Anchor Cultural Program

> Qiddiya Investment Company · Riyadh, Saudi Arabia · — · Posted 2026-05-14

**Workplace:** on_site

**Department:** Janadriyah

## Description

Qiddiya is Saudi Arabia’s flagship destination for entertainment, sports, and culture — a cornerstone of Vision 2030 located just outside Riyadh. Spanning over 360 km², it will feature world-class attractions including a Formula 1-grade racetrack, theme parks, major sports venues, and performance spaces. More than a destination, Qiddiya is a catalyst for economic diversification, job creation, and a new way of life. With construction progressing rapidly, we’re looking for driven professionals ready to help shape one of the world’s most ambitious developments. Every role here has real impact — from planning and design to delivery and operations. If you're motivated by large-scale challenges and lasting legacy, there’s a place for you at Qiddiya. 

### Role Purpose

Lead the planning and delivery of flagship cultural programs and anchor experiences that act as key attractions within Cultural and Heritage program .

### Key Responsibilities

**Anchor Program Development**

·       Develop and manage flagship cultural programs and signature experiences

·       Define concepts, themes, and formats for high-impact programs

·       Ensure anchor programs act as key attractions within the overall offering

·       Support the procurement of third-party partners to enable the development and delivery of cultural programming

**Large-Scale Delivery & Coordination**

·       Oversee execution of major performances and anchor events

·       Coordinate across multiple teams to ensure delivery at scale

·       Ensure alignment with Operations, Asset, and technical requirements

**High-Profile Stakeholder & Talent Management**

·       Manage relationships with high-profile performers, partners, and contributors

·       Coordinate contracts, schedules, and delivery requirements

·       Ensure premium-quality experience delivery

**Performance & Impact Optimization**

·       Monitor performance of anchor programs (attendance, engagement, visibility)

·       Identify opportunities to enhance impact and reach

·       Ensure anchor programs contribute to overall financial performance

**Integration with Overall Programming**

·       Ensure anchor programs are integrated within the broader programming calendar

·       Align timing and positioning to maximize visitor flow and engagement

### Key Success Metrics

·       Attendance at anchor events

·       Visitor engagement and satisfaction

·       Contribution to overall programming success

**Required Skills & Competencies**

·       Experience in high-profile event or program management

·       Strong coordination and delivery capability

·       Ability to manage complex, high-visibility programs

## Requirements

\-          7–10+ years of experience, with a strong background in delivering large-scale, high-profile cultural programs, performances, or flagship experiences

\-          Proven experience designing and delivering high-impact, flagship programs or headline events within festivals, cultural platforms, or entertainment environments

\-          Experience managing complex, high-visibility programs that attract large audiences and drive visitation

\-          Strong understanding of program positioning, audience appeal, and experience design at scale

\-          Demonstrated experience working with:

o   High-profile performers, artists, or cultural figures

o   Strategic partners and production entities

\-          Ability to manage contracts, expectations, schedules, and delivery requirements for premium participants

\-          Strong relationship management skills with senior stakeholders and partners

\-          Experience managing end-to-end delivery of large-scale productions, including technical, operational, and scheduling aspects

\-          Ability to coordinate across multiple teams (Operations, Technical, Commercial, Marketing) to deliver complex programs

\-          Experience managing multi-layered program requirements, including staging, rehearsals, and live delivery

\-          Ability to deliver programs in fast-paced, high-pressure environments with tight timelines

\-          Demonstrated ability to develop programs that drive attendance, engagement, and commercial outcomes

\-          Understanding of how anchor programs contribute to:

o   Visitor attraction

o   Dwell time

o   Sponsorship value

\-          Experience aligning programming with commercial and marketing objectives

\-          Experience in:

o   Major national or international events

o   Cultural festivals or entertainment platforms

\-          Exposure to large-scale productions or live performances is highly preferred

\-          Experience in pre-opening or launch of flagship programs is an advantage

## Apply

[Apply at Qiddiya Investment Company](https://apply.workable.com/qiddiya-investment-company-1/j/07E49AA3F3/apply)

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