# Sales & Distribution Director (Automotive) > Qode · Ho Chi Minh, Vietnam · Full-time · Posted 2026-06-15 **Workplace:** on_site ## Description **Sales & Distribution Director** **Location:** Ho Chi Minh City, Vietnam **Workplace Type:** On-site **About the Role** The Sales & Distribution Director is responsible for leading our client commercial growth agenda by delivering sales targets, expanding market share, and building a scalable, capital-efficient route-to-market model for electric two-wheelers across priority cities in Vietnam. This role will translate our client business plan into a high-performing sales and distribution strategy covering channel design, distributor/dealer network development, demand generation, conversion management, and commercial performance tracking. The role is expected to build a productive and accountable distribution ecosystem, strengthen customer acquisition and conversion, and ensure city-by-city expansion is supported by strong operational readiness, partner capability, and healthy unit economics. The Sales & Distribution Director will work closely with cross-functional teams including Marketing, Product, Operations, Supply Chain, Finance, and Swap Station Operations to ensure our client commercial growth is executable, customer-centric, and sustainable. **Key Responsibilities** **1 - Deliver Sales Targets and Drive Market Growth** - Own and deliver our client sales volume, revenue, and market share objectives in line with the company’s annual business plan and city-by-city expansion roadmap. - Translate our client business plan into clear sales targets, distribution priorities, city-level execution plans, and partner performance expectations. - Drive sustainable commercial growth by expanding market presence, increasing customer acquisition, and improving conversion performance across target cities. - Monitor performance against plan, identify risks and performance gaps early, and implement corrective actions to ensure delivery of growth, productivity, and profitability targets. - Lead the commercial organization with strong execution discipline, performance management, and operational follow-through. **2 - Build a Productive and Accountable Distribution Network** - Develop and execute our client distribution strategy, including channel design, partner coverage model, expansion phasing, and deployment priorities across key cities. - Define distributor/dealer partner selection criteria, capability requirements, investment expectations, and ROI framework. - Identify, onboard, and manage our client distributor, dealer, and franchise partner network (if applicable). - Establish performance-linked KPIs, incentive structures, and break-even expectations for distributors/dealers before scaling. - Monitor distributor/dealer performance through structured scorecards and business reviews, providing strategic guidance and corrective actions to underperforming partners. - Ensure all distribution partners operate in line with our client brand, customer experience, and commercial standards. - Strengthen partner capability through training, operating playbooks, joint business planning, and ongoing performance coaching. _If our client decides to establish its own retail stores:_ - Identify and evaluate optimal store locations in high-density areas with strong e-mobility demand and commercial potential. - Lead lease negotiation, store layout planning, and infrastructure setup in line with our client brand and operational requirements. - Oversee retail store operational readiness, including logistics, inventory, CRM/POS integration, and relevant store management systems. - Recruit, train, and manage store teams to ensure strong product knowledge, sales capability, and customer service standards. **3 - Manage Distribution Operations and Supply Chain Readiness** - Oversee the end-to-end distribution flow to ensure the seamless and cost-effective movement of vehicles from assembly/factory to regional hubs, dealers, and customers. - Work closely with Supply Chain and Operations teams to ensure sufficient product availability and timely replenishment in line with sales demand. - Manage inventory planning and stock allocation to avoid stock-outs while minimizing overstock and dead inventory risk. - Coordinate logistics requirements for E2W-related components and supporting infrastructure to ensure launch and sales continuity. - Support the design of a scalable distribution and fulfillment model that balances speed, cost efficiency, and service quality. **4 - Capture Demand and Improve Conversion Performance** - Build a city-level demand engine combining offline activation, digital funnels, lead generation, and cross-channel promotions to support our client growth ambitions. - Drive demand creation through test ride-led acquisition, referral and early adopter programs, local market activation, and channel-led sales initiatives. - Own the sales funnel from lead generation through test ride, booking, financing, and final delivery, ensuring strong CRM discipline and conversion management. - Establish clear conversion benchmarks and daily / weekly tracking mechanisms to identify funnel leakage and improve close rates. - Work closely with the Marketing team to align campaigns, promotional programs, and lead-generation activities with commercial priorities. - Partner with Product and customer-facing teams to translate market feedback and consumer insights into actionable improvements in product offering and sales proposition. **5 - Build Customer Trust Through Strong Commercial Execution** - Work closely with Product, Marketing, Operations, Financing, Customer Service, and Swap Station O&M teams to ensure sales rollout is supported by a reliable and transparent customer experience. - Ensure customers have confidence in vehicle performance, battery swap accessibility, aftersales support, financing options, and service readiness. - Help shape a customer journey that reduces purchase anxiety and builds trust in our client brand and value proposition. - Work with Marketing and Customer Experience teams to design and implement customer success initiatives that improve retention, satisfaction, and advocacy post-sale. **6 - Strengthen Pipeline Management, Performance Reporting, and Unit Economics** - Establish and manage robust sales dashboards covering lead funnel performance, conversion rates, cost of acquisition, city-level sales performance, and outlet productivity. - Drive performance reporting across key metrics including lead-to-sale conversion, throughput benchmarks, weekly city performance, partner productivity, and dealer/distributor P&L visibility. - Ensure data-driven decision-making through clear reporting on commercial performance, underperformance triggers, and corrective action plans. - Track and improve unit economics by monitoring cost per acquisition, marketing efficiency, contribution per vehicle, service cost implications, and dealer ROI timeline. - Generate city-level insights to refine product proposition, pricing approach, demand-generation strategy, and go-to-market execution. **7 - Lead Team Capability and Market Intelligence** - Build, lead, and develop a high-performing sales organization, including regional sales managers, distribution coordinators, retail teams, and B2B account roles where required. - Recruit, coach, and mentor team members to build strong commercial capability, execution discipline, and market responsiveness. - Foster a performance-oriented culture with clear accountability, strong follow-up, and continuous improvement. - Continuously monitor competitor pricing, product features, route-to-market models, and emerging EV / E2W market developments. - Provide market intelligence and strategic recommendations to support our client commercial planning, network expansion, and competitive positioning. **Required Skills & Qualifications** **Education** - Bachelor’s degree in Business, Marketing, Operations, or a related field. - MBA is preferred. **Experience & Competencies** - **8–15 years of experience in RTM (Route-to-Market),** sales operations, channel development, or growth roles — **ideally in mobility, EV, two-wheelers, consumer durables, or fast-growth startups.** - Experience in **automotive field is a must.** - Strong analytical capability with experience managing funnel metrics and unit economics. - Demonstrated success scaling partner networks or distributed sales models. - Excellent communication, negotiation, and stakeholder management skills. - Entrepreneurial mindset, hands-on execution, and comfort operating in fast-moving environments. - Fluent in English, both written and spoken. ## Apply [Apply at Qode](https://apply.workable.com/qodeworld/j/90C80755F0/apply) --- Powered by [Workable](https://www.workable.com)