# CX Research & Design Specialist

> Qode · Ho Chi Minh, Vietnam · Full-time · Posted 2026-07-15

**Workplace:** on_site

## Description

**TMO - CX Research & Design Specialist**

  

**About the Role**

We are seeking a CX Research & Design Specialist to support customer-centric transformation initiatives within Corporate Banking. This role will be responsible for generating deep customer, market, and industry insights through structured research activities and collaborating with cross-functional teams to shape customer experience strategies.

The ideal candidate combines strong research capabilities, stakeholder facilitation skills, and a passion for translating insights into actionable business opportunities.

  

**Key Responsibilities**

  

**Customer & Stakeholder Research**

-   Plan, organize, and conduct qualitative and quantitative research activities, including customer interviews, expert interviews, surveys, and focus groups.
-   Engage Relationship Managers (RMs), customers, industry experts, and external partners to gather actionable insights.
-   Apply structured research methodologies to identify customer needs, pain points, behaviors, and opportunities.

  

**Market & Industry Analysis**

-   Conduct desk research on industry trends, market developments, customer behaviors, and competitor offerings.
-   Support Product Owners and business teams in identifying emerging opportunities across targeted industry sectors.

**Research Framework & Governance**

-   Develop and maintain standardized research guidelines, interview frameworks, survey methodologies, and insight documentation standards.
-   Ensure consistency and quality across all customer research activities.

  

**Workshop Facilitation**

-   Partner with Product Owners, Business Analysts, and external agencies to design and facilitate workshops, co-creation sessions, and insight-generation events.
-   Present findings and recommendations in a clear and compelling manner to business stakeholders.

  

**Required Qualifications**

-   Bachelor's degree in Business, Marketing, Design, Psychology, Economics, Banking, or a related field.
-   Minimum 5 years of experience in CX Research, UX Research, Design Research, Customer Insights, Market Research, or related disciplines.
-   Demonstrated experience conducting customer research, stakeholder interviews, surveys, and insight-generation activities.
-   Strong workshop facilitation and stakeholder management skills.
-   Mandatory: Experience working on customer experience, customer journey, product, service, or transformation initiatives for SME, Mid-Market, Large Corporate, Commercial Banking, Transaction Banking, or B2B customer segments.
-   Ability to synthesize research findings into actionable recommendations for business stakeholders.
-   Strong written and verbal English communication skills.

  

**Highly Preferred**

-   Experience in Corporate Banking, Transaction Banking, Cash Management, Trade Finance, Supply Chain Finance, Commercial Banking, or B2B Financial Services.
-   Experience working with Relationship Managers (RM), industry specialists, corporate customers, or business banking teams.
-   Familiarity with Design Thinking, Human-Centered Design, Jobs-to-be-Done, or Service Design methodologies.

## Apply

[Apply at Qode](https://apply.workable.com/qodeworld/j/D228554DBA/apply)

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