# Loyalty Lead

> RateHawk · Kazakhstan (Remote) · Full-time · Posted 2026-06-08

**Workplace:** remote

**Department:** Global Recruitment

## Description

-   Own the end-to-end strategy, development, and optimization of the company’s Loyalty Program to drive partner retention, booking frequency, and share of wallet growth.
-   Design and implement scalable loyalty mechanics (tiers, rewards, point redemption, goal-based incentives) aligned with commercial and retention objectives.
-   Analyze partner behavior, booking activity, and engagement patterns to identify opportunities for loyalty-driven performance uplift.
-   Monitor and evaluate loyalty program effectiveness, including incremental uplift, ROI, and impact on retention, gross margin, and partner lifetime value.
-   Establish and maintain reporting frameworks for loyalty initiatives, including automation of performance tracking and regular business reviews.
-   Optimize loyalty program investment by identifying high-impact partner segments and preventing inefficient reward allocation or promotional misuse.
-   Conduct market and competitor benchmarking to identify industry trends and best practices in loyalty program design.
-   Define business and functional requirements for new loyalty mechanics and collaborate with Product and Analytics teams to implement program enhancements.
-   Lead continuous testing and experimentation within the loyalty framework to improve partner engagement and long-term activity consistency.

## Requirements

-   Bachelor’s degree in Marketing, Business Administration, Management, or a related field.
-   5-7+ years of experience in Loyalty Programs, Retention Marketing, CRM, Customer Experience, or Lifecycle Marketing roles.
-   Proven experience in designing, launching, and managing loyalty or incentive-based engagement programs.
-   Strong analytical skills with the ability to work with large datasets and derive actionable performance insights.
-   Hands-on experience with CRM platforms and analytical tools for customer data management and behavioral analysis.
-   Experience in evaluating campaign or program effectiveness using metrics such as retention rate, frequency, or ROI.
-   Demonstrated experience working cross-functionally with Product, Commercial, Marketing, and Data teams.
-   Project ownership experience in customer engagement or retention-focused initiatives.
-   Solid understanding of customer experience principles and engagement optimization methods.
-   English level B2.

## Benefits

### We offer you:

-   Flexible schedules and opportunity to work remotely.
-   Ambitious and supportive team who love what they do, appreciate each other, and grow together.
-   Internal programs for adaptation and training, development of soft skills, and leadership abilities.
-   Partial compensation for participating in external training and conferences.
-   Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
-   Corporate prices on hotels and travel services.
-   MyTime Day Off - an extra non-working day without loss of compensation.

**Learn more about our data protection practices in our Privacy Policy:** [**https://emergingtravel.notion.site/recruitment-privacy-notice**](https://emergingtravel.notion.site/recruitment-privacy-notice)

## Apply

[Apply at RateHawk](https://apply.workable.com/ratehawk/j/A317937ED1/apply)

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