# Demand Generation Manager

> Raydar · San Francisco, United States (Hybrid) · Full-time · Posted 2026-10-26

**Salary:** USD 185,000–205,000

**Workplace:** hybrid

## Description

About the company

Our client is a software company.

The role

Raydar is recruiting for this role on behalf of our client. Own a sales pipeline target across several go-to-market channels, leading a team of business development representatives while building and maintaining the internal software and AI tooling that ranks prospects, supports outreach and drives reporting. The role combines commercial leadership with hands-on engineering in a production codebase.

What you'll do

\- Set and forecast the quarterly pipeline plan and answer for results across outbound, events, inbound and account-based programs.

\- Hire, coach and set targets for a team of five business development representatives, deciding who they contact and how.

\- Coordinate pipeline goals with other teams that run events, inbound and account-based work, and supply their target lists and follow-up.

\- Study where prospects drop out between early discovery and a trial, and improve the transition to account executives.

\- Publish a weekly demand generation report built from CRM stage history that guides team decisions.

\- Manage program spend and software vendor budgets, retiring tools that no longer deliver value.

\- Build, deploy and keep running production software for prospect ranking, data feeds and automated sales helpers.

\- Build and tune AI agents that draft research, outreach and handoff materials, including writing prompts, tools and quality evaluations.

\- Maintain a data warehouse of target accounts synced with the CRM, keeping ingestion, roll-ups and audits reliable.

\- Define and wire in buying signals, and measure whether they predict meetings.

\- Refine how accounts are ranked each quarter using the results of won and lost opportunities.

\- Track industry changes in outbound and inbound sales and test promising practices quickly.

## Requirements

What we're looking for

\- Has built personal go-to-market automations and agents using current AI coding tools, which the sales team relies on every day.

\- Has carried a meetings or pipeline quota on a high-performing revenue team at a quickly scaling software business.

Bonus points

\- Able to script and query relational data, with familiarity with lead research and contact enrichment platforms.

\- Has helped grow a sales or marketing function through several stages of company growth.

## Benefits

Compensation and benefits

\- Base salary: USD 185,000 to 205,000 per year

\- Equity

Location and work model

\- San Francisco, California, United States

\- Hybrid, with 3 days in-office per week

\- Full-time

## Apply

[Apply at Raydar](https://apply.workable.com/raydar/j/0F3AE0AE82/apply)

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