# B2B Growth Marketing Lead

> Raydar · New York, United States · Full-time · Posted 2026-10-30

**Salary:** USD 140,000–170,000

**Workplace:** on_site

## Description

About the company

Our client is a technology company.

The role

Raydar is recruiting for this role on behalf of our client. Own the growth marketing strategy for a business-to-business offering, from defining target accounts and lead standards through demand creation, conversion and the handoff to sales. The position partners with several cross-functional groups and reports to growth leadership.

What you'll do

\- Set the target buyer profile and define what counts as a qualified lead, including how leads are scored and passed to sales.

\- Plan and run demand programs across paid media, organic search, content, events and outbound support.

\- Build conversion paths such as landing pages, email sequences and retargeting that move prospects toward a sales conversation.

\- Work with sales on shared lead definitions, handoff expectations, lead quality feedback and sales materials.

\- Track pipeline and cost per lead by channel, then shift budget toward the channels that convert.

## Requirements

What we're looking for

\- Experience building a growth marketing function from the ground up, such as at an early-stage startup or while launching a new business segment.

\- Hands-on experience running a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models.

## Benefits

Compensation and benefits

\- Base salary: $140K - $170K

\- Equity

\- Paid time off

\- Health insurance

\- Relocation support

Location and work model

\- Brooklyn, New York, United States

\- On-site, 5 days per week in office

\- Full-time

## Apply

[Apply at Raydar](https://apply.workable.com/raydar/j/74E0A3BFB5/apply)

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