# Product Marketing Lead

> Raydar · New York, United States (Hybrid) · Full-time · Posted 2026-10-12

**Salary:** USD 175,000–225,000

**Workplace:** hybrid

## Description

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Own product marketing from start to finish, shaping how a software product is positioned and taken to market for several audience segments. Build the sales enablement materials that support go-to-market teams and run product launches across suitable channels.

What you'll do

\- Develop the core messaging and narrative that shows each target audience what the product makes possible.

\- Create sales enablement collateral such as talk tracks, competitive battle cards and product documentation.

\- Lead product launches, including planning the channel mix and supporting materials.

\- Partner with go-to-market teams so new business and expansion efforts are well supported.

\- Connect positioning, demand generation, brand and enablement into one coherent marketing approach.

\- Adapt copy and messaging for different audiences while keeping it clear and precise.

## Requirements

What we're looking for

\- A background in business-to-business marketing within a rapidly scaling or early-stage company, for example as a first marketing hire.

\- Hands-on, end-to-end product marketing experience, including positioning, narrative development, collateral, go-to-market and launches.

\- Experience running creative brand campaigns and storytelling.

\- Clear, plain writing that is hard to misread.

\- The ability to look back on past work and explain the reasoning behind decisions in everyday language.

\- A high quality bar and real curiosity about what motivates and drives your audience.

\- An analytical mindset with a bias for action.

\- Willingness and ability to work in the office part of the week in New York.

Bonus points

\- Strong educational background.

\- Prior experience marketing to financial, strategic or business development buyers.

\- A genuine interest in following the startup world.

## Benefits

Compensation and benefits

\- Base salary: USD 175,000 to 225,000 per year

\- Equity

\- Health, dental and vision coverage

\- Retirement plan with employer match

\- Commuter benefits

Location and work model

\- New York, NY, United States

\- Hybrid

\- Full-time

## Apply

[Apply at Raydar](https://apply.workable.com/raydar/j/837E590C6D/apply)

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