# Demand Generation Manager > Raydar · United States (Remote) · Full-time · Posted 2026-10-05 **Salary:** USD 24,000–36,000 **Workplace:** remote ## Description About the company Our client is a financial technology company. The role Raydar is recruiting for this role on behalf of our client. Lead a small marketing group responsible for generating sales pipeline through account-based programs, paid channels and events. Share a single pipeline goal with the sales organization, manage the budget behind it and decide where limited spend delivers the best return. What you'll do \- Forecast and deliver one marketing-sourced pipeline goal, using a funnel definition agreed with the sales team. \- Maintain a tiered list of target accounts that fits the ideal customer profile, and coordinate outreach with sales development so prospects experience one coordinated approach. \- Run account-based programs judged on qualified demos booked rather than engagement. \- Distribute paid budget across search, social and newer AI-driven channels based on cost per qualified opportunity, and fix or stop channels that underperform. \- Raise conversion through structured testing instead of wholesale redesigns. \- Choose and manage a yearly slate of events and webinars, negotiating pricing, preparing sales colleagues and keeping follow-up on schedule. \- Lead three direct reports using weekly scorecards, hold external agencies to written performance targets and document channel playbooks. \- Use AI tools for account research, personalization, content creation and campaign analysis. ## Requirements What we're looking for \- 8+ years in B2B demand generation, including at least 4 years targeting the US market. \- Near-native written and spoken English, since the role presents on webinars and writes copy for a US audience. \- Proven record of leading demand generation through a period of rapid company growth and reporting pipeline results to senior leadership. \- Experience directing account-based marketing against a limited named list with meeting or demo goals, and defining an ideal customer profile with precision. \- Hands-on accountability for a B2B paid media budget at modest spend, with the ability to guide specialists. \- Experience managing a program of conferences and trade shows from selection through follow-up, handled remotely. \- Everyday use of AI tools in marketing, with results to point to. \- People leadership experience, including managing performance challenges, and experience holding an agency accountable to measurable targets. \- Experience driving expansion demand among existing customers. \- Familiarity with long, multi-stakeholder sales cycles that include formal approval steps. \- Based in Latin America with working-hour overlap with US Eastern time. \- A work history showing tenures of 18 months or longer. Bonus points \- Experience building automated or agent-based marketing workflows, plus answer-engine optimization or paid AI-platform advertising with attribution. \- Background in US independent wealth management technology and an existing network among industry events, associations and trade media. \- Experience working within a scorecard-driven cadence such as EOS or OKRs. \- Depth in HubSpot, account-based marketing tools and advisor data providers. \- Experience launching a customer advisory council. ## Benefits Compensation and benefits \- Base salary: USD 24,000 to 36,000 per year Location and work model \- Remote (US) \- Full-time ## Apply [Apply at Raydar](https://apply.workable.com/raydar/j/8A9AFAE201/apply) --- Powered by [Workable](https://www.workable.com)