# Product Marketing Manager > Raydar · San Francisco, United States · Full-time · Posted 2026-10-16 **Salary:** USD 180,000–315,000 **Workplace:** on_site ## Description About the company Our client is a fast-growing software company. The role Raydar is recruiting for this role on behalf of our client. Serve as the first marketing hire and own the go-to-market function for a consumer software product. The work spans launches, creative production, paid acquisition and organic channels, with close collaboration alongside company leadership and regular conversations with users. What you'll do \- Plan and run product launches, converting new releases into compelling narratives and the assets that support them. \- Create and test a steady flow of creative, including video, written pieces and visual ads, and learn what captures attention. \- Run paid acquisition experiments across several advertising platforms, review performance data, cut weak efforts and increase spend on strong ones. \- Build self-sustaining growth channels that do not rely on advertising budget, such as search, referral and partner initiatives, and community-led efforts. \- Talk with users through community channels and interviews to inform messaging. \- Partner with company leadership on positioning and go-to-market direction. ## Requirements What we're looking for \- Hands-on use of AI tools and the ability to explain complex AI products in plain, engaging language. \- Consumer product marketing background, having led a launch or grown an acquisition channel, for example from zero to one or by lowering cost per acquisition. \- Track record of launch campaigns that gained traction on major social networks. \- Practical content production and video editing skills, including short product videos. \- Ability to work on-site 5 days a week in San Francisco, CA. Bonus points \- Broader creative skills such as writing copy, directing video, building web pages and analyzing conversion funnels. \- Earlier experience in an early-stage company in a marketing, growth or content position. ## Benefits Compensation and benefits \- Base salary: USD 180,000 to 315,000 per year \- Equity \- Relocation support Location and work model \- San Francisco, CA, United States \- On-site, 5 days per week in office \- Full-time ## Apply [Apply at Raydar](https://apply.workable.com/raydar/j/B7EAED6C4E/apply) --- Powered by [Workable](https://www.workable.com)