# Head of Growth

> Raydar · New York, United States · Full-time · Posted 2026-09-30

**Salary:** USD 250,000–300,000

**Workplace:** on_site

## Description

About the company

Our client is a consumer technology company.

The role

Raydar is recruiting for this role on behalf of our client. Lead the entire marketing function in a hands-on capacity, spanning brand, product marketing, user acquisition and business-to-business demand generation. Collaborate closely with product and sales colleagues and use automation and AI tooling so a lean team can move fast. This is a senior individual contributor seat reporting to the CEO.

What you'll do

\- Shape the brand narrative across social, video, press and in-app channels to grow audience organically and earn media coverage.

\- Direct product marketing and launch planning for new features, market expansions and partnerships.

\- Develop B2B marketing alongside the sales team, including positioning, messaging, segment-specific campaigns and sales materials that build pipeline.

\- Manage paid app-install advertising with an outside agency, owning budget allocation, large-scale creative experiments and continuous improvement of acquisition cost and return.

\- Turn a young creator program into a structured, repeatable channel that lifts content quality, engagement and early retention.

\- Work with product, sales and creators to set priorities and put scalable marketing systems in place.

## Requirements

What we're looking for

\- 4+ years running a broad marketing function covering paid, organic and social, content and analytics, ideally with a small team and limited resources.

\- Background marketing a consumer or direct-to-consumer brand and building real affinity for it.

\- Hands-on performance marketing experience with major social and app-store ad platforms, including ROAS, attribution, reporting and dashboards.

\- Track record of redesigning marketing processes around AI agents and automation, going beyond simple chatbot prompting.

\- Comfort using AI tools to quickly assemble test-ready campaigns with many creative variations.

\- Strong content, social and creative direction skills.

\- A resourceful, high-ownership, startup mindset.

\- A visible habit of experimenting with AI agents and sharing what you learn.

Bonus points

\- Prior experience founding or joining early a consumer business and growing it.

## Benefits

Compensation and benefits

\- Base salary: USD 250,000 to 300,000 per year

\- Equity

Location and work model

\- New York, NY, United States

\- On-site, 5 days per week in office

\- Full-time

## Apply

[Apply at Raydar](https://apply.workable.com/raydar/j/BC5081AEBD/apply)

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