# Senior Product Marketing Manager > Raydar · Austin, United States (Hybrid) · Full-time · Posted 2026-10-01 **Salary:** USD 130,000–160,000 **Workplace:** hybrid ## Description About the company Our client is a fast-growing software company. The role Raydar is recruiting for this role on behalf of our client. Establish and lead the product marketing discipline for a B2B software business, owning positioning, messaging and go-to-market execution. The role works across product, sales and leadership teams and also brings AI-assisted methods into everyday marketing work. What you'll do \- Define how the product is positioned and described for different audiences, buyer roles and regions. \- Set up the product marketing function from scratch: review current assets, create a working playbook and put it into practice. \- Plan and run go-to-market efforts for new products, partnerships and feature releases in multiple markets. \- Manage the full sales enablement program, producing competitive and objection-handling materials, sales collateral, ROI tools, demo scripts and hands-on deal support. \- Partner with cross-functional colleagues in product, sales, customer success and marketing to influence how prospects find and choose the product. \- Build and roll out AI-supported workflows for competitor tracking, research analysis, content drafting and enablement production. \- Direct the messaging and positioning approach for a planned website redesign. \- Combine customer conversations, deal outcome analysis and market trends into practical recommendations. \- Develop a bank of customer proof points and cultivate advocates for references, case studies and events. \- Mentor regional marketing managers so their demand generation campaigns stay consistent with core messaging. ## Requirements What we're looking for \- Roughly five to eight years in product marketing within a B2B software company. \- A history of creating a product marketing function from the ground up. \- Proven ownership of go-to-market launches from planning through delivery. \- Ability to turn complex offerings into clear, persuasive positioning that generates pipeline. \- Comfort with ambiguity and a collaborative style across product, sales and marketing. \- A university degree in marketing or a related discipline, or equivalent experience. \- Based in Austin and available in the office three days a week. \- Willingness to travel two to three times per quarter. Bonus points \- Background in construction technology or proptech. \- Experience marketing to technical or field-based buyers. ## Benefits Compensation and benefits \- Base salary: USD 130,000 to 160,000 per year \- Equity \- Health insurance \- Paid annual leave \- Enhanced parental leave Location and work model \- Austin, TX, United States \- Hybrid, 3 days per week in office \- Full-time ## Apply [Apply at Raydar](https://apply.workable.com/raydar/j/C6FA68DBE4/apply) --- Powered by [Workable](https://www.workable.com)