# Director of Marketing > Raydar · San Francisco, United States · Full-time · Posted 2026-10-27 **Salary:** USD 175,000–250,000 **Workplace:** on_site ## Description About the company Our client is a fast-growing software company. The role Raydar is recruiting for this role on behalf of our client. Lead the marketing function for a software company, covering positioning, demand generation, launches, sales materials and lifecycle programs. The role is hands-on and judged by the qualified opportunities it delivers to revenue colleagues, and it reports to the company's chief executive. What you'll do \- Set positioning and messaging for the company's product lines and how they sell together. \- Write core marketing narrative across the website, pitch materials, one-pagers and launch copy. \- Provide market-side input into pricing and packaging. \- Deliver a steady monthly flow of qualified prospects to the sales team against a target. \- Choose and run marketing channels suited to developer and engineering audiences, including content, search, paid, partners, outbound support and events. \- Set up tracking across the full funnel in the CRM so each channel's origin, stage progress and acquisition expense can be reviewed. \- Organize release announcements and campaign rollouts from concept through to going live. \- Manage the website, newsletter, social channels, events and developer community. \- Decide which events and partnerships are worth investing in and stop those that are not. \- Assemble customer evidence such as case studies, performance benchmarks and testimonial quotes for sales use. \- Prepare sales presentations, competitor comparison sheets and guidance for handling common buyer objections, in partnership with revenue colleagues. \- Design automated email sequences that guide new registrants and people on waitlists toward engagement and a sales conversation. \- Agree with product and revenue colleagues on what counts as an engaged user and a lead ready for sales. \- Report on conversion from signup to activation to paid, and work to improve it. ## Requirements What we're looking for \- Experience owning all aspects of marketing, including content and social media, rather than demand generation alone. \- Recent experience owning marketing or growth at a small, early-stage company. \- Practical familiarity with customer relationship software and marketing automation platforms. \- Experience running both product-led and sales-led go-to-market motions, with campaigns converting into deals. \- Ability to work fully onsite in San Francisco. Bonus points \- Experience at a developer tools, AI infrastructure or voice AI company. ## Benefits Compensation and benefits \- Base salary: USD 175,000 to 250,000 per year \- Equity Location and work model \- San Francisco, California, United States \- On-site, five days per week in the office \- Full-time ## Apply [Apply at Raydar](https://apply.workable.com/raydar/j/CA8E5FA6B9/apply) --- Powered by [Workable](https://www.workable.com)