# Demand Generation Manager

> Raydar · San Francisco, United States (Hybrid) · Full-time · Posted 2026-10-19

**Salary:** USD 145,000–210,000

**Workplace:** hybrid

## Description

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Build a pipeline-focused marketing function from the ground up for an enterprise sales motion. Plan and run targeted programs, test and prioritize marketing channels, and partner closely with a small cross-functional commercial group where results are judged by new sales opportunities.

What you'll do

\- Lead targeted, account-focused marketing programs, selecting priority industries and accounts and supporting sales outreach to them.

\- Create and carry out a plan to raise brand visibility and citations in AI-powered search and answer tools.

\- Compare results across channels such as social media, outbound, paid search and events, and move budget and effort toward the strongest performers.

\- Set the approach to event participation and decide which events merit attendance.

\- Work side by side with company leadership, product, technical go-to-market and sales colleagues, and measure success by qualified opportunities created rather than lead volume.

## Requirements

What we're looking for

\- 3 to 7 years of marketing experience.

\- Proven track record of launching a demand generation program from zero at an early-stage B2B startup.

\- Background promoting products to senior product and engineering decision makers.

\- Working knowledge of optimizing content for AI answer engines and LLM search visibility.

\- Experience running coordinated marketing and sales campaigns aimed at named target accounts.

\- Comfort taking full ownership and getting started quickly without a formal training program.

Bonus points

\- Experience at developer tools or API-based technology companies, or in the voice technology space.

## Benefits

Compensation and benefits

\- Base salary: USD 145,000 to 210,000 per year

Location and work model

\- San Francisco, CA, United States

\- Hybrid, 1-2 days per week in office

\- Full-time

## Apply

[Apply at Raydar](https://apply.workable.com/raydar/j/E44742FFFA/apply)

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